On today's podcast episode, we discuss if big tech executives will soon be held responsible for what happens on their platforms, whether Walmart+ is now a legitimate threat to Amazon Prime, how much swapping out barcodes for QR codes moves the needle, how early is too early for holiday marketing, why dogs tilt their heads, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, and analysts Sarah Marzano and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://emarketer.com/content/podcast-weekly-listen-why-pavel-durovs-arrest-spooked-social-media-giants-swapping-barcodes-qr-ones   © 2024 EMARKETER

On today's podcast episode, we discuss how physicians are thinking about AI, the specific problems in healthcare that AI is trying to solve, and what it should never be used for in the space. Tune in to the discussion with host Marcus Johnson and analyst Rajiv Leventhal.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-what-ai-should-and-shouldnt-allowed-do-healthcare       © 2024 EMARKETER

On today's podcast episode, we discuss the main factors that will impact this year's holiday sales, why shopping in-stores will be more of a priority, and how last year's mobile commerce tipping point trend will continue. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-what-will-impact-this-year-2024-holiday-sales-why-in-store-shopping   © 2024 EMARKETER  

Yory Wurmser, an analyst specializing in advertising trends, dives into the resurgence of out-of-home (OOH) advertising. He shares insights on the impressive growth in the first half of the year and how OOH has evolved post-pandemic. Yory discusses the benefits of integrating digital elements and programmatic strategies, spotlighting changes in consumer engagement. He also explores the potential of OOH connected TV ads and what the future holds for digital advertising as we approach significant events like the 2028 Olympics.

On today's podcast episode, we discuss how the new NBA media rights deal will affect all the different players, the concept of consumer modes, how much Google’s ‘AI Overviews’ will affect publishers, what will happen to X’s user base next year, the state of America’s vacation culture, and more. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://emarketer.com/content/podcast-weekly-listen-new-nba-rights-deal-affects-network-viewers-advertisers-tapping-consumer-modes   © 2024 EMARKETER

Ethan Cramer-Flood, a forecasting writer specializing in media and advertising trends, joins the discussion to uncover intriguing disparities in media consumption and ad spending. The conversation highlights where ad dollars fail to match viewer engagement, especially on platforms like Netflix versus YouTube and TikTok. Cramer-Flood emphasizes the importance for marketers to realign budgets according to consumer behavior and addresses the challenges posed by digital advertising on subscription services. It's an eye-opening exploration of the evolving media landscape.

Joining the discussion are Arielle Feger, an analyst dissecting retail trends, Becky Schilling, a specialist in unique retail strategies, and Sara Lebow, known for evaluating impactful marketing. They unveil the unofficial list of interesting retailers, sparking debates about Victoria's Secret's transformation and Walmart's consumer engagement tactics. The conversation dives into innovative brand acquisitions like Mars's purchase of Kelanova and Neutrogena's TikTok strategies aimed at Gen Z. Get ready for a lively debate on retail rankings and the future of shopping!

Jeremy Goldman, an experienced director of Briefings, and Kelsey Voss, an insightful analyst on marketing trends, dive deep into the declining tenure of Chief Marketing Officers. They reveal the increasing pressures CMOs face and how AI is transforming their roles. Discover the balance between performance marketing and brand awareness needed for success today. They also share how generative AI supports CMOs in navigating reduced budgets while emphasizing collaboration across departments to foster growth in this fast-evolving landscape.

In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-around-world-paris-olympics-broadcast-medalists-changing-viewing-habits-ad-potential   © 2024 EMARKETER  

On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sought after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-venu-sports-the-disney-fox-warner-venture-gets-blocked-how-sell-folks-on-ai   © 2024 EMARKETER