Behind the Numbers: an EMARKETER Podcast

Join Gadjo Sevilla, a Senior Analyst focused on AI and technology, and Paul Verna, VP of Content specializing in advertising and media, as they dive into the potential consequences of a re-elected Trump on the media landscape. They discuss how government policies could reshape media consumption and ad strategies. The conversation also highlights the impact of immigration on tech talent and the balance between AI regulation and innovation, all amidst shifting dynamics in the advertising space.

The discussion revolves around how New Year's resolutions shape retail behaviors, revealing key opportunities for wellness and fitness industries. Strategies are shared for retailers to engage consumers seeking self-improvement, emphasizing community-building as a long-term tactic. Innovative marketing approaches featuring brands like Equinox and Chipotle are highlighted, showcasing experiential engagement for younger audiences. The podcast also explores the personal empowerment that gift cards can offer during this resolution season.

The hosts dive into the intriguing rise of Bluesky as a potential threat to established platforms like X and Threads. They analyze its unique ad-free model and the factors behind its growing user base, especially among journalists and niche communities. The dynamics of user engagement and marketing strategies in this evolving landscape are explored, alongside the playful banter about the competitive clash between these emerging platforms. Is Threads silently becoming the true contender for the microblogging crown? Tune in for the insights!

The discussion dives into the ongoing user decline at X, formerly Twitter, under Musk's management. It highlights how staff cuts and policy changes have frustrated user engagement. Advertising trends are explored, with a focus on whether major brands will return despite revenue drops. There's contemplation on future developments for X in 2025, examining strategies for boosting engagement and navigating regulatory challenges. The podcast balances insights on political dynamics with the hurdles of content moderation.

Arielle Feger, an Analyst at eMarketer, and Suzy Davidkhanian, Vice President of Content at eMarketer, dive into the most intriguing retailers for November. They discuss innovative approaches from 7-Eleven, particularly its Gulp radio expansion. The conversation shifts to the beauty sector, spotlighting CeraVe's new hair care line and challenges in a crowded market. The duo also debates ranking retailers based on strategic partnerships and marketing tactics, with a focus on Rent the Runway's access-over-ownership campaign and KFC's quirky branding efforts.

Echo Sandburg, Chief Brand Officer at CP Skin Health Group, dives into the evolving landscape of data and targeting strategies. The conversation highlights how Google's shift away from cookies is prompting brands to adopt first-party and zero-party data for better customer insights. Sandburg discusses the significance of integrating customer data while battling silos and fragmentation. The duo also explores how generative AI is reshaping marketing analytics and contextual advertising, ensuring brand safety amid rising privacy concerns.

Marcus Johnson, Senior Director of Podcasts at eMarketer, shares insights on the rapidly evolving world of sports betting. The conversation dives into the ethical dilemmas of sponsorships amidst tight regulations. They discuss cultural beliefs surrounding lucky numbers and how these influence betting practices differently around the globe. The growth of the legal betting market in the U.S., Canada, and the UK is highlighted, along with the associated challenges like gambling addiction and illegal online gambling. Engaging quizzes keep the tone lively!

On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own”, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-netflix-redefining-live-mainly-sports-entertainment-will-tiktok-dodge-ban-more   © 2024 EMARKETER  

In this conversation, Alex Schultz, Chief Marketing Officer and Vice President of Analytics at Meta, discusses his unconventional view on performance marketing, emphasizing the importance of blending it with brand marketing. He shares his transition from studying physics to leading marketing at Meta, reflecting on early web experiences. The discussion also uncovers how AI is transforming advertising strategies, the challenges of measuring influencer marketing, and the necessity of integrating analytics with marketing for impactful campaigns.

On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-shopping-habits-of-high-income-consumers-how-best-market-them   © 2024 EMARKETER