Behind the Numbers: an EMARKETER Podcast cover image

Behind the Numbers: an EMARKETER Podcast

Latest episodes

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Sep 20, 2024 • 39min

The Weekly Listen: What Happens if TikTok Is (or Isn’t) Banned in the US, What Marketers Get Most Wrong About Consumers, and More | Sep 20, 2024

On today's podcast episode, we discuss what would happen if TikTok is (or isn’t) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.    Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER
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Sep 19, 2024 • 22min

The Daily: Google’s Digital Ad Tech Antitrust Trial—The DoJ’s Case Against Them and The Search Giants Defense | Sep 19, 2024

On today's podcast episode, we discuss what’s going on with Google’s digital advertising technology antitrust trial, the Department of Justice’s (DoJ) case against them, Google’s best defense, and what happens if the DoJ wins. Tune in to the discussion with host Marcus Johnson, senior director of Briefings Jeremy Goldman, and our analyst Evelyn Mitchell-Wolf.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER
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Sep 18, 2024 • 19min

Reimagining Retail: Gen Z’s Path-to-Purchase—What Most Folks Get Wrong About Them and How Social Media Influences In-Store Behavior | Sep 18, 2024

Sara Lebow, an insightful analyst, leads a discussion with fellow analysts Blake Droesch and Paola Flores-Marquez on the evolving retail landscape shaped by Gen Z. They explore how Gen Z leverages TikTok for product discovery while valuing in-store experiences. The trio highlights the importance of engaging social media strategies and how smartphones influence in-store shopping. They also discuss the balance between idealism and pragmatism in Gen Z's purchasing decisions, offering brands essential insights into this unique consumer mindset.
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Sep 17, 2024 • 22min

The Daily: How Generations Use Social Media—Gen Z’s Actual Favorite Platform, The One Boomers are Adopting the Fastest, and More | Sep 17, 2024

In this conversation, analyst Paola Flores-Marquez delves into social media trends across generations. She reveals that Gen Z's favorite platform is Instagram, while Boomers are rapidly adopting TikTok, spurred by their grandchildren. The discussion highlights how millennials are shifting away from their once-preferred apps. Flores-Marquez also examines Generation C's unique challenges shaped by the pandemic, including their adaptability and resilience, offering insights into the evolving landscape of social media usage.
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Sep 16, 2024 • 23min

The Daily: What to Make of Democratic Countries (Like Brazil) Banning Social Media Apps (Like X) | Sep 16, 2024

On today's podcast episode, we discuss the significance of a democratic country like Brazil banning X, how it will impact the platform in terms of users and ad dollars, and how advertisers in America are viewing the situation. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and analyst Matteo Ceurvels.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-what-make-of-democratic-countries-like-brazil-banning-social-media-apps   © 2024 EMARKETER
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Sep 13, 2024 • 34min

The Weekly Listen: Does Facebook Actually Have a Young Person Problem, the Interactive Ads of the Future, and More | Sep 13, 2024

Evelyn Mitchell-Wolf, an analyst focused on Facebook's appeal to younger users, Max Willens, who examines trends in interactive advertising, and Stephanie Taglianetti, vice president of Briefings, delve into whether Facebook truly faces a 'young person problem.' They also discuss the future of interactive ads, Amazon's innovations in cashierless shopping, and explore shifting American demographics—highlighting where people are moving and the implications of these trends on advertising and technology consumption.
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Sep 12, 2024 • 20min

The Daily: How Travel Is Changing—Has It Actually Fully Recovered and How Budget Airlines Are Pivoting | Sep 12, 2024

On today's podcast episode, we discuss the travel stats that sum up how the year has gone, if a full recovery is even on the cards, and what’s next for budget airlines. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, and forecasting analyst Zach Goldner.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-travel-changing-has-actually-fully-recovered-how-budget-airlines-pivoting           © 2024 EMARKETER
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Sep 11, 2024 • 15min

Reimagining Retail: Why So Many New Peer-To-Peer Resale Marketplaces Are Being Launched And How They Can Succeed | September 11, 2024

On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano. Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-why-so-many-new-peer-to-peer-resale-marketplaces     © 2024 EMARKETER
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Sep 10, 2024 • 20min

The Banking & Payments Show: Financial Media Networks | September 10, 2024

On today’s podcast episode of The Banking & Payments Show, we discuss financial media networks, identifying what they are and why financial institutions are creating them. In the ‘Story by Numbers’ segment, we talk about how different advertisers can migrate to financial media networks based on data assets. In the ‘For Arguments Sake’ segment, we debate if creating successful financial media networks depends on delivering audiences at scale. Listen to the discussion as host Rob Rubin welcomes analysts Maria Elm and David Morris to the show. Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-banking-payments-show-financial-media-networks     © 2024 EMARKETER
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Sep 9, 2024 • 23min

The Daily: Why the California AI Bill Matters So Much, What AI Rules Are Missing, and More | Sep 9, 2024

On today's podcast episode, we discuss whether AI is more like cars or Google search, what's missing from the new AI bill, and what these new rules mean for the rest of the country. Tune into the discussion with host Marcus Johnson, and analysts Jacob Bourne and Grace Harmon   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-why-california-ai-bill-matters-much-what-ai-rules-missing-more       © 2024 EMARKETER

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