On today’s podcast episode, we discuss what GenAI platforms people will be using next year, the main ways people are using the technology, and what to make of AI researchers who were just awarded the Nobel prizes in physics and chemistry. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-who-actually-using-genai-what-using-for-nobel-physics-chemistry-prize-ai-pioneers   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  

On today's podcast episode, we discuss whether the October Prime Day is actually a holiday event, how events around this time of year are changing how folks shop throughout the back half of the year, and what the disruptors are likely to be as we head into the holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Zak Stambor and Rachel Wolff.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-how-consumers-view-october-prime-day-how-changing-shopping-behavior   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  

Jacob Bourne, a technology analyst from California, and Gadjo Sevilla, a senior analyst specializing in AI from New York City, discuss the future of artificial intelligence and the impact of major tech companies like Apple. They explore how AI is set to revolutionize consumer electronics, particularly through upcoming smartphone features. The conversation also delves into the competitive landscape of generative AI, while highlighting a recent Bank of America outage that raises urgent concerns about trust and security in digital banking.

Ross Benes, a Senior Analyst at eMarketer specializing in digital advertising and media, dives into the evolving landscape of digital advertising. He discusses the impressive 12% growth in U.S. ad spending, driven by non-cyclical ads and political campaigns. The conversation highlights significant trends such as retail media's rise, the impact of economic conditions on consumer sentiment, and anticipates a shift in ad spending towards digital platforms while TV budgets may contract. It's a lively analysis of where advertising is headed!

On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-behind-numbers-special-edition-episode-creator-era-how-creators-redefining-media-marketing   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  

On today's podcast episode, we discuss the different futures AI could usher in, what Amazon’s store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-what-ai-capable-of-2030-new-way-search-filming-video-more   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.

On today's podcast episode, we discuss how much Google’s ‘AI Overviews’ can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-google-vs-world-are-ai-overviews-driving-growth-google-hold-search-starting-loosen   © 2024 EMARKETER TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. With solutions that can deliver seamlessly across every marketing touchpoint, TikTok for Business offers brands an opportunity for rich storytelling through a portfolio of full-screen video formats that appear natively within the user experience. Visit tiktok.com/business for more information.  

Join Jeremy Goldman, EMarketer's director of Briefings specializing in retail, and Sarah Marzano, an analyst focused on consumer behavior and retail trends, as they dive into the world of e-commerce. They discuss how retailers often miss out on revenue opportunities during the purchase funnel. Key topics include the importance of accessibility, optimizing discounting strategies, and the impact of consumer expectations during the holiday season. They also tackle the challenges of e-commerce returns and their effect on customer loyalty.

Join analysts Jacob Bourne and Grace Broadbent as they delve into the risks AI poses to the banking and payments sectors. Jacob, an expert on AI developments, highlights the dangers of autonomous trading bots and their implications for decision-making. Grace shares insights on navigating AI biases and accountability challenges. They discuss the urgent need for robust fraud prevention and cybersecurity in the face of evolving threats, making for a riveting conversation on technology's influence in finance.

Jennifer Pearson, Vice President of Research at eMarketer, shares her insights on digital media trends. She dives into how Gen Z spends significant time on smartphones, favoring user-generated content, and contrasts this with Millennials’ varied social media habits. The discussion highlights Generation X's savvy use of LinkedIn for networking and explores Baby Boomers’ increasing engagement in digital spaces like TikTok, emphasizing their willingness to invest in travel and experiences. A fascinating look at the digital lifestyles across generations!