Behind the Numbers: an EMARKETER Podcast

On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-social-creator-economy-trends-2025-shopping-getting © 2025 EMARKETER

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox Geoff Schiller. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-future-of-digital-2025-a-media-time-spent-slowdown-who-will-benefit-most © 2025 EMARKETER

On today's podcast episode, we discuss how retailers are giving customers more bang for their buck with discounts and freebies, how gamified loyalty programs are becoming more sophisticated, and more. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-2025-retail-trends-the-pillars-of-paid-retail-memberships   © 2025 EMARKETER  

On today’s podcast, we discuss the EMARKETER report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off – Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how retail media, social and AI will undercut traditional search and if governments will protect children from digital ad giants. Listen to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Evelyn Mitchell-Wolf, and Analyst Bill Fisher. Listen everywhere and watch on YouTube and Spotify.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  Link to the EMARKETER report: https://content-na1.emarketer.com/top-trends-watch-2025 © 2025 EMARKETER

On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/   © 2024 EMARKETER  

Look out for some new changes to “Behind the Numbers” in 2025! We will be rolling out our new slate of podcast content that, as always, aims to help marketers, retailers, and advertisers better understand the ever-changing world of digital media, through thought-provoking conversations. Mondays and Fridays I will host a new video podcast called Behind the Numbers where I’ll be speaking with guests from the EMARKETER crew and folks from other companies for a 20-minute chat about media, advertising, or technology, discussing everything from AI’s impact on our daily lives, to the shape-shifting universe of social media, and more. Every Wednesday, you can still hang out with Sara Lebow, host of our Reimagining Retail show, as she covers the latest in commerce media, consumer shopping habits, and the retailers that are making the biggest moves. And then every 2nd Tuesday of the month, Rob Rubin will be discussing the most important Banking & Payments conversations from crypto, to BNPL, to how banks will look in the future. So, make sure to tune in to new video and audio episodes Monday, Wednesday, and Friday (and the occasional Tuesday) on Apple Podcasts, YouTube, Spotify, or wherever else you like to listen.

The podcast dives into the implications of the merger between Omnicom and IPG, discussing potential opportunities and employee concerns. It highlights the challenges that large advertising firms face in a tech-driven market and the emotional toll on their workforce. The conversation also covers the evolving dynamics within the advertising sector, with an eye on the rise of smaller agencies. Finally, it offers insights into future advertising trends and predictions for spending growth.

On today’s podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-around-world-international-forecasts-of-past-2024-present-now-future-2025   © 2024 EMARKETER Data collaboration has the power to transform businesses when executed in a way that preserves privacy and enhances customer experiences at scale. Whether data collaboration takes place within a single enterprise or between a brand and media partner, it delivers more valuable business outcomes, be that unlocking new revenue streams, activating strategic partnerships, or deepening brand engagement throughout the entire customer journey. Data collaboration tools such as clean rooms help marketers maximize the value of first-party data within a privacy-conscious framework to optimize spend across walled gardens, media channels, and clouds. We hope you enjoy this podcast made possible by LiveRamp, a dynamic data collaboration platform trusted by leading companies to build strong relationships and deliver exceptional experiences. Learn more at LiveRamp.com.  

Join Blake Droesch, a Senior Analyst at eMarketer, Suzy Davidkhanian, Vice President of Content, and Paul Verna, also a Vice President of Content, as they delve into the nuances of hotel guest etiquette—what’s acceptable and unacceptable. They also uncover the evolving landscape of American households, comparing present-day demographics to the 1960s. The conversation sparkles with festive debates about holiday movies and scrumptious treats, all while exploring intriguing trends in the gift card economy. It's an insightful and entertaining mix!

Max Willans, a Senior Analyst at eMarketer, and Matthew Karasick, Vice President of Product at LiveRamp, share their expertise on optimizing marketing strategies through data collaboration. They examine the role of standardization in enhancing first-party data value and discuss innovative tools like clean rooms. The conversation takes a light-hearted turn with anecdotes about coffee preferences and whimsical relocation daydreams. They wrap up with insights on measuring success as the marketing landscape continues to evolve toward 2025.