Behind the Numbers: an EMARKETER Podcast cover image

Behind the Numbers: an EMARKETER Podcast

Latest episodes

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Dec 3, 2024 • 19min

The Daily: What The Hell is Bluesky, and How Much of a Threat is it to X and Threads? | Dec 3, 2024

The hosts dive into the intriguing rise of Bluesky as a potential threat to established platforms like X and Threads. They analyze its unique ad-free model and the factors behind its growing user base, especially among journalists and niche communities. The dynamics of user engagement and marketing strategies in this evolving landscape are explored, alongside the playful banter about the competitive clash between these emerging platforms. Is Threads silently becoming the true contender for the microblogging crown? Tune in for the insights!
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Dec 2, 2024 • 19min

The Daily: Can X Stem User Declines and What the Company Might Turn Into in 2025? | Dec 2, 2024

The discussion dives into the ongoing user decline at X, formerly Twitter, under Musk's management. It highlights how staff cuts and policy changes have frustrated user engagement. Advertising trends are explored, with a focus on whether major brands will return despite revenue drops. There's contemplation on future developments for X in 2025, examining strategies for boosting engagement and navigating regulatory challenges. The podcast balances insights on political dynamics with the hurdles of content moderation.
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Nov 27, 2024 • 26min

Reimagining Retail: The Unofficial Most Interesting Retailers List (November) | Nov 27, 2024

Arielle Feger, an Analyst at eMarketer, and Suzy Davidkhanian, Vice President of Content at eMarketer, dive into the most intriguing retailers for November. They discuss innovative approaches from 7-Eleven, particularly its Gulp radio expansion. The conversation shifts to the beauty sector, spotlighting CeraVe's new hair care line and challenges in a crowded market. The duo also debates ranking retailers based on strategic partnerships and marketing tactics, with a focus on Rent the Runway's access-over-ownership campaign and KFC's quirky branding efforts.
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Nov 26, 2024 • 29min

The Daily: Data and Targeting Strategies for 2025 | Nov 26, 2024

Echo Sandburg, Chief Brand Officer at CP Skin Health Group, dives into the evolving landscape of data and targeting strategies. The conversation highlights how Google's shift away from cookies is prompting brands to adopt first-party and zero-party data for better customer insights. Sandburg discusses the significance of integrating customer data while battling silos and fragmentation. The duo also explores how generative AI is reshaping marketing analytics and contextual advertising, ensuring brand safety amid rising privacy concerns.
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Nov 25, 2024 • 32min

Around the World: Sports Betting’s Appeal and The Tensions That Come Along With It | Nov 25, 2024

Marcus Johnson, Senior Director of Podcasts at eMarketer, shares insights on the rapidly evolving world of sports betting. The conversation dives into the ethical dilemmas of sponsorships amidst tight regulations. They discuss cultural beliefs surrounding lucky numbers and how these influence betting practices differently around the globe. The growth of the legal betting market in the U.S., Canada, and the UK is highlighted, along with the associated challenges like gambling addiction and illegal online gambling. Engaging quizzes keep the tone lively!
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Nov 22, 2024 • 38min

The Weekly Listen: Is Netflix Redefining Live (Mainly Sports) Entertainment, Will TikTok Dodge a US Ban, and More | Nov 22, 2024

On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own”, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-netflix-redefining-live-mainly-sports-entertainment-will-tiktok-dodge-ban-more   © 2024 EMARKETER  
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Nov 21, 2024 • 29min

The Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024

In this conversation, Alex Schultz, Chief Marketing Officer and Vice President of Analytics at Meta, discusses his unconventional view on performance marketing, emphasizing the importance of blending it with brand marketing. He shares his transition from studying physics to leading marketing at Meta, reflecting on early web experiences. The discussion also uncovers how AI is transforming advertising strategies, the challenges of measuring influencer marketing, and the necessity of integrating analytics with marketing for impactful campaigns.
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Nov 20, 2024 • 20min

Reimagining Retail: The Shopping Habits of High-Income Consumers and How Best to Market to Them | Nov 20, 2024

On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-shopping-habits-of-high-income-consumers-how-best-market-them   © 2024 EMARKETER
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Nov 19, 2024 • 20min

The Daily: How Spotify Has Been Able to Flirt With Profitability and How it Plans to Take on YouTube | Nov 19, 2024

On today’s podcast episode, we discuss what happened to Spotify’s subscriber growth after it raised prices, how it plans to take on YouTube, and what has led to the audio giant inching closer to profitability. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-spotify-has-been-able-flirt-with-profitability-how-plans-take-on-youtube   © 2024 EMARKETER  
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Nov 18, 2024 • 20min

The Daily: Amazon Morphs Into More Than Just an Online Retail Giant | Nov 18, 2024

On today’s podcast episode, we discuss what’s fueling Amazons online shopping revenue, how much its advertising business is contributing to its total revenue, and how significant its cloud business has become. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Rachel Wolff.   Follow us on Instagram at:  https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit:  https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com  For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-amazon-morphs-more-than-just-online-retail-giant   © 2024 EMARKETER

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