Behind the Numbers: an EMARKETER Podcast MrBeast Financial: Can YouTube’s Biggest Star Disrupt Banking for Gen Z and Others? | The Banking & Payments Show
In today’s episode, we explore whether MrBeast’s pivot from giving away money to managing it marks a natural evolution or a red flag and if we looking at the rise of a financial services super-app that competes with banks—or a NerdWallet-style affiliate play that sells Gen Z customers to other financial service providers? Join the discussion with host and Head of Business Development Rob Rubin, and Principal Analysts Tiffani Montez and Max Willens.
Article mentioned in this episode:
https://content-na1.emarketer.com/youtube-mrbeast-influencer-financial-services-gen-z?jid=248420&sid=10364665
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