The EcomXFactor Podcast: Ecommerce, Funnels & CRO

Conversion Rate Optimization expert Talia Wolf, founder of Getuplift, shares insights on emotions driving e-commerce decisions, strategic CRO methodologies, user behavior analysis, and customer-centric marketing. Case studies and tips on conducting effective customer interviews and optimizing conversion rates with limited traffic are discussed, emphasizing the significance of understanding customer desires for successful CRO.

Oren is the CoFounder and CEO at Fondue, a company replacing coupon codes with a more profitable and higher converting discount called CashBack   Topics Covered: -The problem with coupon codes -Why cashbacks are better than coupon code -Which brands should consider testing cashback related incentives and much more.. For more info: https://www.getfondue.com/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference  

Our guest today, Francisco Macedo is the CEO of STAGE and former Lead Trader at blockchain.com (managing $300M in assets). Francisco also holds a Phd in maths and has a lot of experience as a trader. Our conversation was very broad and focused mostly on personal development and developing traits of a leader. Topics Covered: -The importance of maths and logic -Self-awareness and the impact of knowing our faults  -Psychological effects in business and much more... For more info: https://www.stage.community/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering, he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on a better commodity market design. Topics Covered: -The History of Commerce -Are we in a race to the bottom? What should business owners do in order to thrive -Why is building a marketplace a huge opportunity -The principles that make a good marketplace   And much more… For more info: http://coordisc.com/  

Our guest, Vijay Pravin, Founder and CEO of bitsCrunch, a Blockchain Analytics and Forensics firm focused on the NFT ecosystem. Originating from India and now based in Munich, Germany, Vijay is a pioneer in the blockchain and NFT space. Under his stewardship, bitsCrunch has successfully raised $6.35 million from prominent Web3 VCs and developed key partnerships with Mastercard and CoinTelegraph. They've recently launched UnleashNFTs.com, an NFT insights and forensics platform. Today, bitsCrunch operates across multiple blockchains and continues to innovate in its field. Topics Covered: -What is NFT wash trading? -NFT related data points -How to keep in building during a bear market and much more… For more info: https://www.unleashnfts.com/ https://www.linkedin.com/in/vijaypravin/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Naama Manova Twito is the Co-Founder and CEO of Marktrix, a company that is working on creating the world's first autonomous machine learning and generative AI-based marketing agency. Marktrix aims to provide small and medium-sized businesses with the same level of marketing expertise as larger companies, but at a more affordable platform level cost and speed. With Naama's leadership, Marktrix is pushing the boundaries of what's possible in marketing through innovative and cutting-edge technology. Topics Covered: The current state of generative AI in marketing -Future of marketing with generative AI -How can AI free up marketers and business owners and much more.. For more info: https://marktrix.com/       ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference

Our guest Today Aldo Petruzzeli is the founder and CEO of Omnia- Where Augmented Reality (AR) work is shared, created & Discovered. Omnia is an amazing marketplace for learning more about AR and hiring top-notch AR creators. In this episode, we discussed different AR-related topics: -Common misconceptions about AR -Use cases of AR (Retail, F&B, Ecom ) -Trends in the AR space  and much more... For more info: Twitter: https://twitter.com/omnia_io Instagram: https://www.instagram.com/omnia.ar/ Website: www.theomnia.io LinkedIn: https://www.linkedin.com/company/omnia-ar ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference  

Our guest today, Ashwin Kutty is the President and CEO of WeUsThem Inc., an internationally recognized full service ad agency and management consultancy firm. With a client roster like The Eastern Caribbean Currency Union, World Health Organization, The Kempinski Group, Dalhousie University, the Sinai Health System, Telus Health, the Governments of Canada, Egypt, Guyana and Saudi Arabia, WeUsThem serves clients far and wide. With numerous international accolades, all firsts for our coastline, WeUsThem is always shooting for continued excellence in all its service verticals. Most recently WeUsThem has been named Canada’s 1 of 10 Top Innovative Businesses. Topics Covered: -Commonalities between different types and scales of business - The concepts of Speed and Velicity - Advice for entrepreneurs during challenging market conditions -The importance of human connections and much more... For more info: https://weusthem.com/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?

Our guest today, Eli Edri is the CEO of Affiliate-Manager.io: affiliate-program management agency for eCom & SaaS companies. Eli has vast experience building and scaling affiliates programs in different verticals. Topics Covered: - How to plan a successful affiliate program? - Why RevShare offers aren't attractive for professional affiliates? - What is the difference between a GREAT affiliate program and all other affiliate programs - Tips and tricks to recruiting the best affiliates And much more… For more info: https://www.affiliate-manager.io https://www.linkedin.com/in/eliedri/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference  

  Steve has been in the Digital Marketing landscape for 20 years.  After a job separation, he decided to take care of his parents due to both of them having health issues. That requires flexibility so he decided to use his skills to do something entrepreneurial.   He eventually started an eCommerce business and grew it from an idea to do over 7 figures in sales. Even though Covid crushed his business because he knows 'how this works' he is in the process of building it back from the ashes so he can eventually sell it.   He is also consulting and advising small to medium size eCommerce, Saas, and online businesses in the M&A space. Due to the fact, he gets deeply involved in the deal process, this M&A experience has put a spotlight on the mistakes other businesses are making. These mistakes end up causing owners significant money when they go to exit. Topics Covered: -What is the #1 mistake eCom, Saas, or other online businesses are making? - Why should a business owner be thinking of selling their business? - How much are eCommerce, Saas or online businesses selling for $ wise these days? For more info: https://skrpmedia.com/pocket     ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference