The Excellence Cartel

Episode 174: John Gorman and Jason Theobald Talk Supplements Today we invited John Gorman, owner of PHAT Muscle to join Jason for a tell-all today about what it’s really like to own a supplement company. John and Jason talk about what it was like in the early days, their first products, their initial capital outlays, and how they marketed without ads to grow to 1 million in annual revenue. Ever wonder what goes into a great product? Listen to this episode.

Episode 173: Nate Bailey on Leadership Today we were joined by Nate Bailey who shares his experience in the military and how his role there prepared him to run a successful coaching business after selling his insurance company. We talk about handling highs and lows, relationships, and challenges ahead.

Today we were joined by Taeler De Haes to talk about the business of business coaching, what to do, what not to do, what’s common, and what’s rare.This was probably the best episode we have done on this topic. Taeler tells it like it really is, she doesn’t pitch or sell, and she opens up about how tragedy in her own life fueled an obsession with building her business and how relentless hours of hard work and saying “no” led her to a life of saying “yes” today.Business coaching is becoming as common as fitness coaching and the truth is, only a small percentage will make it.

Episode 171: Skip Hill on Masters Competitors Today we had Skip Hill on our show to discuss the ins and outs of maintaining health and longevity as a masters competitor or bodybuilding enthusiast.We touch on training adjustments, cardio, PEDs, and what systems act as limiting factors to progression in athletes 40 and up.

Episode 170: Justin HarrisToday we were joined by Justin Harris, owner of Troponin Nutrition to chat about nutrition, physics, coaching, going back to school, and running multiple businesses.Justin is a wealth of knowledge and experience in both bodybuilding and business. Tune in for tips on staying in the game (even after taking a break) and growing personally and professionally as the industry as we know it continues to change.

Episode 169: Healthy, Optimal, & Competitive Today we were joined by Dom Kuza to discuss the balance between what’s healthy, optimal, and competitive when it comes to contest preps and PEDs.What’s healthy isn’t always competitive, so how do you navigate both goals over time?Many of us who love to train and compete won’t ever be Mr. Olympia, so how do you reconcile your goals? Tune in to find out!

Episode 168: Chat GPT with Jaime Filer Coach Jaime from TRM joined us again today to talk about artificial intelligence, social media, and the future of coaching as our industry players are constantly seeking the next edge and operational efficiencies. We focus on Chat GPT, an open software system in its infancy stages which can write meal plans, Facebook posts, and supplement protocols based on what information you give it. Scary stuff, but very cool as well. How will human coaches fare as AI creeps into our space? Tune in to find out!

Episode 167: Contest Prep with Cameron Cheek Cameron returns this week to talk about the nitty gritty details of contest prep. We dive into GH and anabolics for athletes, nutrition and training considerations for men and women in both younger and older populations and more.

Episode 166: Coach Cameron Cheek Today we were joined by coach Cameron Cheek from Camp Jansen to talk about his story, his why, and where he sees bodybuilding and the coaching industry going. At only 24 years old, Cameron seems wise beyond his years with his view points on business, money, success, and social media. Tune in to get to know the guy behind some of the best athletes and transformations in our industry today.

Episode 165: The Unnamed & Untamed Takeover! Today we were joined by Mere, Sonia, and Sarah to answer your questions!  We go over Semaglutide, blending your food, training with hypothalamic amenorrhea and we also discuss female empowerment. You might be surprised at what these ladies have to say!