Episode 174: John Gorman and Jason Theobald Talk Supplements Today we invited John Gorman, owner of PHAT Muscle to join Jason for a tell-all today about what it’s really like to own a supplement company. John and Jason talk about what it was like in the early days, their first products, their initial capital outlays, and how they marketed without ads to grow to 1 million in annual revenue. Ever wonder what goes into a great product? Listen to this episode.