
The Excellence Cartel
Join us each episode as we learn to be better at our crafts as coaches and business owners in the health and fitness space.
Latest episodes

May 12, 2025 • 1h 6min
Training NFL Athletes with Josh Cuthbert of Alpha 1 Strength – Featuring Jason Fitz (Yahoo Sports)
Training NFL Athletes with Josh Cuthbert of Alpha 1 Strength – Featuring Jason Fitz (Yahoo Sports)What does it really take to train NFL players?In this episode, we sit down with Josh Cuthbert—founder of Alpha 1 Strength and one of the go-to coaches for high-level football talent. Josh has built a reputation for developing elite-level performance in pro athletes, and today, he pulls back the curtain on what it actually looks like to coach at that level.We dive into how he approaches programming for NFL players, the education that helped (and what was a waste of time), and how he’s built a system around what gets results—not what looks good on paper. If you're a coach who wants to work with pros or someone curious about what separates the average from the elite, Josh lays it out.We’re also joined by Jason Fitz, NFL analyst with Yahoo Sports, who brings his perspective from the other side of the industry. Fitz gets to ask Josh some key questions about player performance, training gaps, and what he sees on the field that ties back to the gym.Whether you’re a strength coach, personal trainer, athlete, or just a fan of the game—you’ll walk away with real insight into what it takes to train pros the right way.

Apr 28, 2025 • 1h 18min
Phil Heath - A Different Conversation
In this episode, we sit down with 7-time Mr. Olympia Phil Heath, joined by our good friend Matt Christman, for a conversation that goes far deeper than sets, reps, or supplementation.This isn’t your typical bodybuilding interview.No drug talk.Barely any training or nutrition.Just real, unfiltered insight from a man who’s lived at the top and learned through the process of winning—and losing.We wanted a different kind of conversation with Phil. One built on the kind of perspective you only earn through time, setbacks, and self-awareness.If you’re looking for a raw, thoughtful, and unexpected look into the mind of a champion—this one’s for you.

Apr 14, 2025 • 1h 17min
Peaking a Pro: Inside the Mind of Jason Theobald with Coach Phil Viz
Peaking a Pro: Inside the Mind of Jason Theobald with Coach Phil VizIn this episode, we dive deep into the science and strategy behind one of the most critical—and elusive—elements of bodybuilding: the peak. Physique coach Phil Viz joins us for an in-depth, cerebral conversation about working with IFBB Pro Jason Theobald, breaking down how he helped Jason achieve his best look on stage.We explore Jason's mindset as a seasoned pro, what led him to seek out a coach despite his own extensive knowledge, and the "why" behind his decision to bring Phil into the process. Phil shares his meticulous approach to peaking—covering everything from water manipulation to carb loading—and how he tailored his methods to fit Jason’s unique physiology and prep history.This episode is a must-listen for competitors, coaches, and anyone obsessed with the finer details of elite-level physique development. Learn what it takes to bring a professional bodybuilder to peak—and why even the best sometimes need another set of eyes.Want a more casual, hardcore fan-style version too?

Mar 31, 2025 • 1h 5min
The Levels Of Weight Loss Resistance
What is weight-loss resistance? In this chat with fitness and health educator Justin Mihaly, we review the different weight-loss resistance levels. Listen to find out how you can work to finally break through plateaus you once thought impossible with some newer applications to restore results.

Jun 20, 2023 • 1h 25min
Episode 177: The Final Ride
Join Jason, Jeffrey Su, and Jeff Black as they bring The Excellence Cartel podcast to a close for now.

May 25, 2023 • 1h 16min
Episode 175: Vince Pitstick on Overactive Immune Disorder & Autophagy
Episode 175: Vince Pitstick on OID & Autophagy
Vince joined us today to dive deep on Overactive Immune Disorder and clarify exactly what this means within the context of weight loss resistance and various disease states.
What is weight loss resistance? How do you know if you have it? And why is the immune system at the center of it all?
Listen to find out!

May 23, 2023 • 60min
The Keto Playbook with Ben Azadi
The Keto Playbook with Ben Azadi, best-selling author of "Keto Flex." Ben joined Jeff B and Jason to discuss implementing a Ketogenic diet that benefits you on a cellular level. We covered fasting, working out with a ketogenic diet, and even the fats you should avoid that are more dangerous than smoking cigarettes! Check us out and share if you learned something new!

May 9, 2023 • 1h 5min
Episode 174: John Gorman and Jason Theobald Talk Supplements
Episode 174: John Gorman and Jason Theobald Talk Supplements
Today we invited John Gorman, owner of PHAT Muscle to join Jason for a tell-all today about what it’s really like to own a supplement company.
John and Jason talk about what it was like in the early days, their first products, their initial capital outlays, and how they marketed without ads to grow to 1 million in annual revenue.
Ever wonder what goes into a great product? Listen to this episode.

May 3, 2023 • 51min
Episode 173: Nate Bailey on Leadership
Episode 173: Nate Bailey on Leadership
Today we were joined by Nate Bailey who shares his experience in the military and how his role there prepared him to run a successful coaching business after selling his insurance company.
We talk about handling highs and lows, relationships, and challenges ahead.

Apr 18, 2023 • 54min
Episode 172: Taeler De Haes on Business Coaching
Today we were joined by Taeler De Haes to talk about the business of business coaching, what to do, what not to do, what’s common, and what’s rare.This was probably the best episode we have done on this topic. Taeler tells it like it really is, she doesn’t pitch or sell, and she opens up about how tragedy in her own life fueled an obsession with building her business and how relentless hours of hard work and saying “no” led her to a life of saying “yes” today.Business coaching is becoming as common as fitness coaching and the truth is, only a small percentage will make it.