Thinking With Mitch Joel

Mitch Joel
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Mar 22, 2010 • 44min

SPOS #195 - Media Hacks #27

Welcome to episode #195 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #27 of Media Hacks. Some of the Media Hacks are back from SXSW and they have stories to tell (cowboy boots, Jesse James' newest mistresses and even some stuff about the Internet) from there the conversation gets interestingly serious as we discuss doing things because they matter (not just for the Internet, but for the world). From the good, we also look at the ugly: those who adapt, adopt or tweak the ideas of others for their own personal gain. Are some ideas too easy to spread? Do they new online social networks highlight how scummy some Marketers can be? Keep in mind, the content is not safe for work. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #195 - Host: Mitch Joel. Running time: 43:46. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #27 of Media Hacks features: C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Not present: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. The expanding network that is South By Southwest (SXSW). More people there for interactive than for the music? (can this be true?). It's all about the "hallway magic." Julien hangs out with Nina Hartley. Foursquare was "the shiny object"... again (now, new and improved with trending!). Ninja suggests hijacking the foursquare feed. Getting people active in social causes. Checking out the new Akoha iPhone app. Are these things online social networks or games? Digging deeper into the context of content. Cause related marketing with sincerity. Dan Pink's new book, Drive. A discussion about ideas, content and how they spread. Sharing, Stealing And Other Nefarious Acts. 6 Marketing Secrets Not Worth Sharing by Bryan Eisenberg. Creative Commons. Are all Marketers scumbags? What can you do that's so unique that no one can copy and steal? The kindness of Bloggers... but what about the truth? The cult of Chris Brogan. The First Church of Broganology. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #195 - Host: Mitch Joel. Tags: advertising akoha bite size edits blog blogging blue sky factory book oven bryan eisenberg campfire cc chapman chris brogan christopher s penn dan pink david usher digital marketing facebook facebook group foursquare hugh mcguire in over your head iphone app itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs nina hartley online social network podcast podcasting six pixels of separation social media marketing south by southwest sxsw trust agents twist image twitter web 20
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Mar 14, 2010 • 39min

SPOS #194 - The New Rules Of Marketing And PR With David Meerman Scott

Welcome to episode #194 of Six Pixels Of Separation - The Twist Image Podcast. If you're looking for the new rules of Marketing and PR, look no further than the guy who wrote the book on it - literally! David Meerman Scott is not only one of the nicest guys out there, but he had the vision, back in 2006, to write a book titled, The New Rules of Marketing and PR. The book took off like a wildfire and still sits at the top of most business and marketing books best-seller list. The success of this book led to a re-release (with lots of rewrites and updated content) as a second edition - which hit the stores a few months back. In between updating that business book best-seller, Scott also wrote another book about Social Media titled, World Wide Rave, and he's currently publishing many other authors under the publishing banner, The New Rules of Social Media Series, along with his publisher, Wiley. We had the chance to have a conversation about the new landscape of Marketing, Public Relations, Viral Marketing, Social Media and much more. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #194 - Host: Mitch Joel. Running time: 38:44. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #27 of Media Hacks is coming soon: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with David Meerman Scott. Web Ink Now. The New Rules of Marketing and PR. World Wide Rave. The New Rules of Social Media. The New Rules of Viral Marketing (free PDF download). New Leaf - 'Magic Carpet'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #194 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven campfire cc chapman chris brogan christopher s penn david meerman scott digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new leaf new marketing labs online social network podcast podcasting six pixels of separation social media marketing the new rules of marketing and pr the new rules of social media the new rules of viral marketing trust agents twist image twitter web 20 web ink now world wide rave
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Mar 8, 2010 • 48min

SPOS #193 - Media Hacks #26

Welcome to episode #193 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #26 of Media Hacks. The Ninja (aka Christopher S. Penn) talks about his new gig at Blue Sky Factory, but the main thrust of the conversation is about what happens to a company when someone with a major personal brand (like Ninja had for the financial aid industry) leaves and starts in another industry? What happens to the brand? How trusted is the personal brand of the individual? Along with that we graze through a bunch of topics from mobile and iPhone apps to the pending launch of the iPad. We even take a sneak peek at where C.C. Chapman won't be during SXSW (hint: it's in line waiting to get into parties) and have a chat about the power of email for Marketers (and where it's going), plus lots more. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #193 - Host: Mitch Joel. Running time: 48:04. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #26 of Media Hacks is here and it features: C.C. Chapman - Managing The Gray - Campfire. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Not present (tsk, tsk): Chris Brogan - New Marketing Labs - Co-author of Trust Agents. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Julien Smith - In Over Your Head - Co-author of Trust Agents. Digital Dads is going strong. C.C. Chapman's sex life revealed. Going beyond the movies... into an iPhone app: Bank Run. iPhone apps - is it realistic for us to be this excited over them? iPhone apps as the widgets for 2010. Mobile platforms have to work across all of these platforms. Gowalla - the Foursquare competitor... do they have a chance? The Foursquare television commercial. C.C. Chapman blames Canada. Location-aware platforms (a continuation on the Please Rob Me stuff). Facebook and location-based services. Facebook patents Social Networking? Apple sues HTC and we think they have to (sadly). The iPad is coming, the iPad is coming! (is everyone going to get in line and what for this glorified digital photo frame? Is a new Macbook Pro coming soon? MacRumors Buyer's Guide. The Ninja is all about email... but email is dead... or not... Great business growth is about getting the basics in order. What happens to a brand when a big personal brand switches gear? The Financial Aid Podcast has podfaded. Is email dead? (hardly). It's attitudinal not generational. Let's all check out Chat Roulette. About randomness and nothingness. The mad rush that is SXSW. C.C. Chapman assumes the role of Hugh McGuire in this episode. Make sure to grab Chris Brogan's brand new book: Social Media 101. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #193 - Host: Mitch Joel. Tags: advertising apple bank run bite size edits blog blogging blue sky factory book oven campfire cc chapman chat roulette chris brogan christopher s penn digital dads digital marketing email email marketing facebook facebook group foursquare gowalla htc hugh mcguire in over your head iphone iphone app itunes julien smith librivox location aware macbook pro macrumors buyers guide managing the gray marketing marketing over coffee media hacks mobile platform new marketing labs online social network personal brand please rob me podcast podcasting podfade six pixels of separation social media marketing sxsw trust agents twist image twitter web 20 widgets
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Mar 1, 2010 • 1h 4min

SPOS #192 - Jaffe And Joel #2

Welcome to episode #192 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our second conversation, and it focuses on the role of traditional marketing agencies and how they stack up against us New Marketing types (and vice-versa). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #192 - Host: Mitch Joel. Running time: 1:03:37. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #26 of Media Hacks is coming soon and it features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Just another agency debate with Joseph Jaffe. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Crayon. Powered. Advertising Age - JetBlue Marketer to Agencies: Find Me on Twitter. The Shakes - 'Liberty Jones'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #192 - Host: Mitch Joel. Tags: advertising advertising age bite size edits blog blogging book oven campfire cast of dads cc chapman chris brogan christopher s penn crayon digital marketing facebook facebook group financial aid podcast flip the funnel hugh mcguire in over your head itunes jaffe juice jetblue join the conversation joseph jaffe julien smith librivox life after the 30 second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media marketing the shakes trust agents twist image twitter web 20
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Feb 22, 2010 • 42min

SPOS #191 - Media Hacks #25

Welcome to episode #191 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #25 of Media Hacks. Thankfully, C.C. Chapman came in and was able to host the intro (I was a little late to the call) where we discuss a whole bunch of stuff that surrounds some bigger themes about privacy, security, publishing and opening up the platforms. There's talk about Please Rob Me, Foursquare, Wired Magazine, the TED conference and much, much more. Please note: this episode does have language, so it is not work safe. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #191 - Host: Mitch Joel. Running time: 42:20. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #25 of Media Hacks is coming soon and it features: C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Julien Smith - In Over Your Head - Co-author of Trust Agents. Not present: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. A new security issue? Please Rob Me. The issue with Foursquare. Hugh thinks he's got some kind of business model with an online social network for burglars. Daring Fireball - The Whole Thing About Adobe's Flash Player Not Having Access to H.264 Hardware Acceleration on Mac OS X. Wired Magazine goes digital. ...And now back to a conversation about the Apple iPad. We are very easy to transfer over to new platforms (even though we claim that we're not). A little bit about the TED conference (what happened at TED 2010 stays at TED 2010 ;). TED Talks - Blaise Aguera y Arcas demos augmented-reality maps. TED Talks - Bill Gates on energy: Innovating to zero! TED Talks - Jamie Oliver's TED Prize wish: Teach every child about food. The truth about Robert Scoble (umm, he's not a Media Hacks listener). What do you get out of conferences and why? Breaking down elitism. Reddit - What's your favourite TED Talk? Hugh spams the podcast with: BookCamp Toronto on May 15th, 2010! A look at Blippy the social shopping engine. Julien is old... and getting older. Reading Whitney - Too Much Information. From now on, Hugh will only shop at the Bible Store. While C.C. will only use the Apple Playboy app ;) Does anyone still look at the general Twitter stream? The beginning of Social Commerce and Social Shopping. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #191 - Host: Mitch Joel. Tags: adobe advertising apple bill gates bite size edits blaise aguera y arcas blippy blog blogging book oven bookcamp toronto campfire cast of dads cc chapman chris brogan christopher s penn conferences daring fireball digital marketing facebook facebook group financial aid podcast flash foursquare hugh mcguire in over your head ipad itunes jamie oliver julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network please rob me podcast podcasting reading whitney reddit robert scoble security six pixels of separation social commerce social media marketing social shopping ted 2010 ted conference ted prize ted talks trust agents twist image twitter web 20 whitney hoffman wired magazine
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Feb 16, 2010 • 55min

SPOS #190 - Nurturing Your Best Customers With Joseph Jaffe

Welcome to episode #190 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is a Marketer though and through (some have even called him the "Marketer's Marketer" - and, if no one has called him that, then I am!). Along with being the Chief Interrupter for a Social Media Marketing agency called, Powered, Jaffe is also the author of three amazing and best-selling business books titled, Life After The 30-Second Spot, Join The Conversation and the just-released, Flip The Funnel. He also has a very popular Marketing Blog, Jaffe Juice, and his own audio and video Podcast, Jaffe Juice TV. He is not shy to speak his mind, and in this episode of Six Pixels of Separation we discuss his latest book, Flip The Funnel, and why the customer is not always right (even though they are, and should be celebrated a whole lot more). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #190 - Host: Mitch Joel. Running time: 54:35. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #25 of Media Hacks is coming soon and it features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Joseph Jaffe. Blogger at: Jaffe Juice. Video podcast: JaffeJuice.TV. Author of: Life After The 30-Second Spot, Join The Conversation and the recently-released, Flip The Funnel. On top of that, he is also the Chief Interrupter for Powered. Make sure to check out: I Had A Great Experience and I Had A Bad Experience. The Shakes - 'Liberty Jones'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #190 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging book oven campfire cast of dads cc chapman chris brogan christopher s penn digital marketing facebook facebook group financial aid podcast flip the funnel hugh mcguire i had a bad experience i had a great experience in over your head itunes jaffe juice join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media marketing the shakes trust agents twist image twitter web 20
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Feb 7, 2010 • 49min

SPOS #189 - Avinash Kaushik With His Hair On Fire

Welcome to episode #189 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin wrote a seminal book called, All Marketers Are Liars. Avinash Kaushik tells us about how marketing connects and how to measure it in such a practical and real way, that some Marketers can't stand the honesty that comes out of his mouth. Maybe Kaushik should write a book called, Some Marketers Hate Avinash Kaushik? Along with being the Analytics Evangelist for Google (and Blogger over at Occam's Razor), Kaushik is also the best-selling author of two books, Web Analytics - An Hour A Day and Web Analytics 2.0. He's been a guest on this show on multiple occasions, and he never disappoints. Once again, Kaushik delivers. This episode is chock full of sound bites that will change the way you look at the Web and Marketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #189 - Host: Mitch Joel. Running time: 49:02. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #25 of Media Hacks is coming soon and it features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Avinash Kaushik. Blogger at: Occam's Razor. Author of: Web Analytics - An Hour A Day and Web Analytics 2.0. On top of that, he is also the Analytics Evangelist for Google. Avinash's start-up: Market Motive. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #189 - Host: Mitch Joel. Tags: advertising analytics evangelist avinash kaushik bite size edits blog blogging book oven campfire cast of dads cc chapman chris brogan christopher s penn david usher digital marketing facebook facebook group financial aid podcast google hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting six pixels of separation social media marketing trust agents twist image twitter web 20 web analytics web analytics 20 web analytics an hour a day
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Feb 1, 2010 • 45min

SPOS #188 - Media Hacks #24

Welcome to episode #188 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #24 of Media Hacks. As you can well imagine, we deep dive into whether the new Apple iPad is a big mess for Apple or whether or not this new computing device is going to change the game. Amazingly enough, we even have time to discuss the growing popularity of Foursquare and what that platform is going to do to make things that much more local. Julien is on the call, so this episode if not safe for work (you have been warned). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #188 - Host: Mitch Joel. Running time: 44:57. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #24 of Media Hacks features: C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Not present: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. You got, we discuss the iPad. What's this thing for? Who is going to use it? Is it any good? Who knows? Hitler responds to the iPad. Hugh loves the meme of these Hitler videos. Louis CK - Everything's amazing, but nobody is happy. The Julien Smith vs. Hugh McGuire publishing bet. Will Gary Vaynerchuk become the publisher for other people's books? (do you want to get in on the bet?) What's the deal with Foursquare? Silicon Alley Insider - Facebook Is Working On A Foursquare-Killer. It's going to be all about location... no surprise there. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #188 - Host: Mitch Joel. Tags: advertising apple bite size edits blog blogging book oven business book campfire cast of dads cc chapman chris brogan christopher s penn digital marketing facebook facebook group financial aid podcast foursquare gary vaynerchuk hugh mcguire in over your head ipad itunes julien smith librivox louis ck managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting publishing silicon alley insider six pixels of separation social media marketing trust agents twist image twitter web 20
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Jan 26, 2010 • 1h 8min

SPOS #187 - The Digital Marketing Agency Debate With Joseph Jaffe And Aaron Strout

Welcome to episode #187 of Six Pixels Of Separation - The Twist Image Podcast. Here is a pretty heated (but full of mutual love and respect) debate with Joseph Jaffe (author of Life After The 30-Second Spot, Join The Conversation and Flip The Funnel, Blogger over at Jaffe Juice and Chief Interrupter at Powered) about the value of a Social Media Agency versus a Digital Marketing Agency. The debate was inspired by the AdWeek article, The New Social Gurus, which also focused on how Jaffe's company, Crayon, was recently acquired by Powered. The article made some very "interesting" points, which I commented on in this Blog post: Social Media Gurus - That Old Chestnut. Aaron Strout (CMO of Powered at Blogger over at Citizen Marketer 2.1) acted as moderator/referee/voice of reason. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #187 - Host: Mitch Joel. Running time: 1:07:48. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #25 of Media Hacks will be out shortly and features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. The Digital Marketing Agency vs. Social Media Agency debate with Joseph Jaffe. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Crayon. Powered. Aaron Strout. Citizen Marketer 2.1. AdWeek - The New Social Gurus. Social Media Gurus - That Old Chestnut Who Owns Social Media? Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #187 - Host: Mitch Joel. Tags: aaron strout advertising adweek bite size edits blog blogging book oven business book campfire cast of dads cc chapman chris brogan christopher s penn citizen marketer 21 crayon david usher digital marketing digital marketing agency facebook facebook group financial aid podcast flip the funnel hugh mcguire in over your head itunes jaffe juice join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media agency social media gurus social media marketing the new social gurus trust agents twist image twitter web 20
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Jan 18, 2010 • 27min

SPOS #186 - How To Be A Duct Tape Marketer With John Jantsch

Welcome to episode #186 of Six Pixels Of Separation - The Twist Image Podcast. I worked my new Olympus PCM digital recorder to the bone at Andy Sernovitz's Word of Mouth Supergenius conference in Chicago this past December. If you are a small to medium-sized business owner (aka a SMB), then you should be following John Jantsch and his amazing system, Blog, Podcast and best-selling business book called, Duct Tape Marketing. John brings smart, easy and practical marketing tips and strategies to get small business owners to better understand Marketing and its relevance in the growth of a business. He's an interesting guy and brings a fresh perspective to the Marketing world. John was my third (and last) victim (errr... I mean, "guest"!) from the Supergenius event. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #186 - Host: Mitch Joel. Running time: 26:30. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #24 of Media Hacks will be out shortly and features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with John Jantsch from Duct Tape Marketing. Check out the Podcast: Duct Tape Marketing Podcast. Check out the Blog: Duct Tape Marketing Blog. Check out the book: Duct Tape Marketing. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #186 - Host: Mitch Joel. Tags: advertising bit size edits blog blogging book oven business book campfire cast of dads cc chapman chris brogan christopher s penn david usher digital marketing duct tape marketing facebook facebook group financial aid podcast hugh mcguire in over your head itunes john jantsch julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media marketing trust agents twist image twitter web 20

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