Thinking With Mitch Joel

Mitch Joel
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Jun 7, 2010 • 41min

SPOS #205 - Media Hacks #30

Welcome to episode #205 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #30 of Media Hacks. Who would have thought that we would have made it this far? In this episode, C.C. Chapman, Julien Smith and myself have a pretty hot and heated conversation that covers everything from our online identities and the types of content we publish to what it takes to create content on the iPad. We also look at how the publishing and advertising game changes when everyone is a publisher and what the world looks like as the Internet pulls our attention away from other media channels and one another. There is a lot to digest and plenty of fodder for the Blogs. Please keep in mind that this episode is not safe for work. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #205 - Host: Mitch Joel. Running time: 41:04. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #30 of Media Hacks happens now: C.C. Chapman - Managing The Gray - Campfire. Julien Smith - In Over Your Head - Co-author of Trust Agents. Not available for this episode: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. A conversation about being active (and inactive) online. Protip: Your inactive blog makes you irrelevant. The Internet has an identity issue. Maintenance is an important part of what we do. What is the legacy of content worth? Welcome to the Elephant Graveyard. Julien loved the end of Lost (that was a joke). Julien has an iPad... what does he think? Welcome back to the world of consumption. The iPad needs the perfect Blogging app. And now the capping of data begins! C.C. is now done with his iPhone. Do we now move from creation media back to consumption media? Some thoughts on the shift in media. Is Twitter useless for building followers? You develop followers by switching from channel to channel. The time, attention and capacity of people. The leverage of using your network across multiple channels and platforms. The quantity and the quality of the community. Numbers are important. If everyone is chasing the numbers game, will that create mediocrity? Times Square is becoming everywhere. Julien is (finally) out of his league. Every media has its dissipation over time. Nicholas Carr - The Shallows - a brilliant new book (and his Blog is up to date). The Web is pulling our attention away from other media. The anxiety over our use of time. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #205 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven campfire cast of dads cc chapman chris brogan christopher s penn david usher digital marketing facebook facebook group hugh mcguire in over your head ipad iphone itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs nicholas carr online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy the shallows trust agents twist image
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May 31, 2010 • 1h 5min

SPOS #204 - Jaffe And Joel #5 (Across The Sound #5.20)

Welcome to episode #204 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot,Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our fifth conversation (or, as I like to affectionately call it, Across The Sound 5.20), and it focuses on Personal Branding. Does the term still hold meaning? What's our world like when everyone is broadcasting their personal brand to the world and what are the implications for Marketers? How do you figure out the signal from the noise? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #204 - Host: Mitch Joel. Running time: 1:04:34. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #30 of Media Hacks is coming and it might feature: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here the Jaffe vs. Joel debate on Personal Branding. I'm thinking of changing the name of this show to Across The Sound (with or without Jaffe's permission ;) Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Crayon. Powered. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #204 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven campfire cast of dads cc chapman chris brogan christopher s penn crayon david usher digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice join the conversation joseph jaffe julien smith librivox life after the 30 second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network personal branding podcast podcasting powered six pixels of separation social media 101 social media marketing strategy trust agents twist image
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May 24, 2010 • 51min

SPOS #203 - Media Hacks #29

Welcome to episode #203 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #29 of Media Hacks. All of us Media Hacks readily agreed that we had been away from these conversations for too long, so we decided to record (albeit via Skype) and publish the chat right away. In this episode we attack everything from the iPhone and iPad app goldrush to conversations about what, exactly, Apple is in the business of selling and a long discussion about how the Internet and books are quickly becoming the same thing, and what all of this means to the average consumer. There's some serious media deep-diving in this episode of Six Pixels of Separation/Media Hacks, and we hope you will come along for the audio journey. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #203 - Host: Mitch Joel. Running time: 51:13. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #29 of Media Hacks is here (yes, two in a row...) and it features: Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Not Present: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Tweetie for iPhone get acquired by Twitter and wipes out the industry of Twitter clients for mobile. The iPhone app goldrush. Hugh leaves - he can't handle Julien's interruptions. Hugh lacks enthusiasm about being a part of Media Hacks by typing while we're talking. Julien swears (literally) by his Dvorak keyboard. Twitter is changing how the authentication works. How popular is the iPad? Is it a success? Yes it is. What kind of company is Apple? Is it more than a design company? The concept of "lean start-ups". Facebook, the "like" button and the truth about friends. Facebook privacy. Hugh thinks that there is no difference between the Internet and books. They are the same thing. The debate about text and hypertext. Hugh needs to pulls a Costanza right now. Back to the, "what is a book?" debate... Books are not just printed pages or e-books. Believe it or not, the mash-up plays into this conversation. TED Talk - Rory Sutherland: Life lessons from an ad man. We still can't do enough stuff with our content. Information as a style sheet. Reading with InstaPaper and/or Readability. The Shakes - 'Liberty Jones'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #203 - Host: Mitch Joel. Tags: ad man advertising apple bite size edits blog blogging blue sky factory book oven book publishing business book campfire cast of dads cc chapman chris brogan christopher s penn content crayon diaspora digital marketing facebook facebook group facebook like button facebook privacy foursquare hugh mcguire hypertext in over your head instapaper ipad iphone app itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting privacy readability rory sutherland six pixels of separation skype social media 101 social media marketing strategy ted talk the shakes trust agents tweetie twist image twitter
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May 10, 2010 • 38min

SPOS #201 - Marketing And Sales With Jeffrey Gitomer

Welcome to episode #201 of Six Pixels Of Separation - The Twist Image Podcast. There are only a few authors out there who I feel compelled to read, consume, ingest and meditate on everything they do. Jeffrey Gitomer is one of the very few. When we started re-focusing Twist Image back in 2002, it was Gitomer's book, The Sales Bible (and his entire Little [insert color here] Book Of... series), that really pushed me to think differently about everything from sales and marketing to personal branding and networking. The impetuous to Blog and launch the Montreal Business Book Review were ideas based on Gitomer's writing (he's a huge proponent of establishing oneself as a recognized authority). All of his books are business best-sellers and he is also one of the most thought-provoking and entertaining public speakers around. He is a legend and it is a true honour to have him on the show. I'll recommend that you not only listen to this episode, but pass it on to five of your closest friends who have been struggling with how to get ahead in business. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #201 - Host: Mitch Joel. Running time: 38:20. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #28 of Media Hacks is coming soon (I hope!) and it features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with sales legend, Jeffrey Gitomer. Follow Jeffrey on Twitter. For all of his amazing business books (and yes, they're all amazing), please visit: Jeffrey Gitomer's books. To find out where Jeffrey is speaking: Jeffrey Gitomer Seminars. Train One. You should also sign up for Gitomer's amazing e-newsletter (and yes, it's worth the sign-up): Sales Caffeine. The Shakes - 'Liberty Jones'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #201 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven business book campfire cast of dads cc chapman chris brogan christopher s penn crayon digital marketing facebook facebook group hugh mcguire in over your head itunes jeffrey gitomer julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting sales bible sales caffeine six pixels of separation social media marketing strategy the shakes trainone trust agents twist image
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May 3, 2010 • 34min

SPOS #200 - Crushing It With Gary Vaynerchuk

Welcome to episode #200 of Six Pixels Of Separation - The Twist Image Podcast. Few people have set the intertubes on fire as much as Gary Vaynerchuk. It's the story that legends are made of. Starting out with a very real/human video Podcast called, Wine Library TV, Vaynerchuk converted his families' New Jersey liquor store into a passionate brand by connecting the many Social Media channels (and turned millions of dollars in profit along the way). In being a very raw and candid online personality, the popularity of Wine Library TV turned Vaynerchuk into a household name. He's currently promoting his first business book (a New York Times best-seller), Crush It, while launching his own marketing agency, Vayner Media. Along with that, he's become a serial entrepreneur launching many unique projects and investing in online start-ups like Gowalla (and others). His passion is as intoxicating as the wine he sells. Vaynerchuk is a personal branding juggernaut as well (he has over 800,000 people following him on Twitter). In this episode we discuss the new marketing landscape, the realities of the new marketplace, personal branding, the future of Facebook, if brands can win with Social Media, and the biggest question: can he scale it? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #200 - Host: Mitch Joel. Running time: 33:48. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #28 of Media Hacks is coming soon (I hope!) and it features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with the one and only, Gary Vaynerchuk live from Oslo, Norway. Wine Library TV. Crush It - the book. Vayner Media. Cork'd. Cinderella Wine. The Golden Tag - Gulltaggen 2010. John Mayer on Twitter and Tumblr. David Usher - ' Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #200 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven business book campfire cast of dads cc chapman chris brogan christopher s penn cinderella wine corkd crayon crush it book digital marketing facebook facebook group gary vaynerchuk gulltaggen hugh mcguire in over your head itunes john mayer julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media marketing strategy the golden tag trust agents tumblr twist image vayner media wine library wine library tv
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Apr 26, 2010 • 1h 2min

SPOS #199 - Jaffe And Joel #4

Welcome to episode #199 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our fourth conversation, and it focuses on the many new advertising platforms that have been announced in the past little while by the likes of Apple, Twitter, LinkedIn, Digg, etc... Do we need more advertising or do we need more marketing? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #199 - Host: Mitch Joel. Running time: 1:01:49. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #28 of Media Hacks is coming soon and it features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Let's talk new advertising platforms (and figure out if any of this makes any sense!)... Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Crayon. Powered. AdWeek - LinkedIn Makes New Connections. MediaPost - Digg To Shake Up Ad Formats. USA Today - Twitter searchers will find something new: Ads. PC Mag - Apple iAd Platform: A Case of the Rich Getting Richer. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #199 - Host: Mitch Joel. Tags: advertising adweek apple bite size edits blog blogging blue sky factory book oven campfire cast of dads cc chapman chris brogan christopher s penn crayon digg digital marketing facebook facebook group flip the funnel hugh mcguire iad in over your head ipad itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network pc mag podcast podcasting powered six pixels of separation social media marketing strategy trust agents twist image twitter twitter ads usa today
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Apr 12, 2010 • 33min

SPOS #198 - Figuring Out The "How?" With Nilofer Merchant

Welcome to episode #198 of Six Pixels Of Separation - The Twist Image Podcast. When you ask people working in Digital Marketing how they develop their strategy, most of them look at you the same way a dog does when you talk to it (sideways). Nilofer Merchant lives in the world of helping companies (Adobe, Apple, Nokia, etc...) figure out not just their business strategy, but how to create and engage in a culture of strategy that is ongoing and iterative. I had the please of meeting Merchant in person at TED this past year and we became fast friends. She is the author of one of the best business books on strategy in the past long while titled, The New How, and she is also an excellent public speaker. As founder and CEO of Rubicon, she helps brands like Hewlett-Packard, Pinnacle, Logitech, Openwave, Symantec and others to create winning business strategies. Also, if you have never heard of an "air sandwich" or "murderboard", then you really should take a listen. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #198 - Host: Mitch Joel. Running time: 33:17. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #28 of Media Hacks is coming soon and it features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Nilofer Merchant. Author of The New How. Nilofer on Twitter: @nilofer. Rubicon. New Leaf - 'Magic Carpet'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #198 - Host: Mitch Joel. Tags: adobe advertising air sandwich apple bite size edits blog blogging blue sky factory book oven business strategy campfire cast of dads cc chapman chris brogan christopher s penn crayon digital marketing facebook facebook group hewlett-packard hp hugh mcguire in over your head itunes julien smith librivox logitech managing the gray marketing marketing over coffee media hacks murderboard new leaf new marketing labs nilofer merchant nokia online social network openwave pinnacle podcast podcasting rubicon consulting six pixels of separation social media marketing strategy symantec ted the new how trust agents twist image
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Apr 5, 2010 • 40min

SPOS #197 - How To Fascinate Your Audience With Sally Hogshead

Welcome to episode #197 of Six Pixels Of Separation - The Twist Image Podcast. Without question, Sally Hogshead is one of the most fascinating women in Marketing today. Scratch that, Hogshead is one of the most fascinating person in Marketing today. It then makes perfect sense that her latest book is titled, Fascinate, and it explores the seven universal triggers for persuasion and captivation (it also happens to be one of the best business books to have come out this year). But Hogshead is much more than a best-selling business book author and speaker. In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as "the most successful junior copywriter of all time." After working at Wieden + Kennedy and Fallon McElligott, by age 27 she'd opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. In this episode we discuss her new book and what Marketers need to know to fascinate their audience. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #197 - Host: Mitch Joel. Running time: 39:29. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #28 of Media Hacks is coming soon and it features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Sally Hogshead. Author of Radical Careering. Which you can grab for free here: Radical Careering Free! Author of the recently released, Fascinate. The Shakes - 'Liberty Jones'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #197 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven business book campfire cast of dads cc chapman chris brogan christopher s penn crayon crispin porter bogusky digital marketing facebook facebook group fallon mcelligott fascinate hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting radical careering remy martin sally hogshead six pixels of separation social media marketing target the shakes trust agents twist image wieden kennedy
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Mar 29, 2010 • 1h 6min

SPOS #196 - Jaffe And Joel #3

Welcome to episode #196 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our third conversation, and it focuses on location-aware Social Media and the new mobile stuff with a heavy emphasis on the current bright, shiny object, Foursquare. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #196 - Host: Mitch Joel. Running time: 1:06:01. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #28 of Media Hacks is coming soon and it features: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Just another Foursquare and location-aware debate with Joseph Jaffe. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Crayon. Powered. Gowalla. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #196 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven campfire cast of dads cc chapman chris brogan christopher s penn crayon digital marketing facebook facebook group flip the funnel gowalla hugh mcguire in over your head itunes jaffe juice join the conversation joseph jaffe julien smith librivox life after the 30 second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media marketing trust agents twist image twitter web 20
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Mar 22, 2010 • 44min

SPOS #195 - Media Hacks #27

Welcome to episode #195 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #27 of Media Hacks. Some of the Media Hacks are back from SXSW and they have stories to tell (cowboy boots, Jesse James' newest mistresses and even some stuff about the Internet) from there the conversation gets interestingly serious as we discuss doing things because they matter (not just for the Internet, but for the world). From the good, we also look at the ugly: those who adapt, adopt or tweak the ideas of others for their own personal gain. Are some ideas too easy to spread? Do they new online social networks highlight how scummy some Marketers can be? Keep in mind, the content is not safe for work. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #195 - Host: Mitch Joel. Running time: 43:46. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #27 of Media Hacks features: C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Not present: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. The expanding network that is South By Southwest (SXSW). More people there for interactive than for the music? (can this be true?). It's all about the "hallway magic." Julien hangs out with Nina Hartley. Foursquare was "the shiny object"... again (now, new and improved with trending!). Ninja suggests hijacking the foursquare feed. Getting people active in social causes. Checking out the new Akoha iPhone app. Are these things online social networks or games? Digging deeper into the context of content. Cause related marketing with sincerity. Dan Pink's new book, Drive. A discussion about ideas, content and how they spread. Sharing, Stealing And Other Nefarious Acts. 6 Marketing Secrets Not Worth Sharing by Bryan Eisenberg. Creative Commons. Are all Marketers scumbags? What can you do that's so unique that no one can copy and steal? The kindness of Bloggers... but what about the truth? The cult of Chris Brogan. The First Church of Broganology. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #195 - Host: Mitch Joel. Tags: advertising akoha bite size edits blog blogging blue sky factory book oven bryan eisenberg campfire cc chapman chris brogan christopher s penn dan pink david usher digital marketing facebook facebook group foursquare hugh mcguire in over your head iphone app itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs nina hartley online social network podcast podcasting six pixels of separation social media marketing south by southwest sxsw trust agents twist image twitter web 20

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