Six Pixels of Separation Podcast

Welcome to episode #319 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. Beyond that, he also wrote a contentious blog post titled, Is there anything new in blogging? No (I even responded over here: What's Next? It's You). As we frequently have debates and deep-dives on topics here at the Six Pixels of Separation Podcast, we felt that we could delve deeper into what blogging means in 2012 and how it can (and should evolve). It turns out that we're not the only ones who are thinking about the evolution of blogging and publishing. The day after we recorded this conversation, Twitter founders, Biz Stone and Ev Williams, announced the launch of Medium (and place where they hope to rethink the publishing through a new platform). Is blogging old news or is it still brand spanking new and in need of some evolution? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #319 - Host: Mitch Joel. Running time: 53:16. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Mark W. Schaefer. Mark's Blog is: Grow. Follow Mark on Twitter. Mark's first book: The Tao of Twitter (which has been picked up by a major publisher!). Mark's new book: Return On Influence. You can follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #319 - Host: Mitch Joel. Tags: advertising podcast artists for amnesty biz stone blog blogging brand business book david usher digital marketing ev williams facebook grow blog itunes mark w schaefer marketing marketing blogger marketing podcast medium online social network podcast podcasting return on influence social media the tao of twitter

Welcome to episode #318 of Six Pixels Of Separation - The Twist Image Podcast. Will businesses ever get it right? Will they ever be able to please all of their customers all of the time. It's doubtful. While social media has put every company on the spot in terms of having to respond and do the right thing, not a day goes by when someone doesn't have a complaint that is blasted on Twitter, Facebook, YouTube and beyond. What's a brand to do? On top of that, if we have customers complaining all of the time and everywhere, does it create a level of noise where, ultimately, there is no brand impact because of the sheer volume? It's something that Scott Stratten has been looking at (and taking part in) for some time. He blasted out of the marketing gates by gaining a massive following on Twitter (currently approaching 130,000 loyal followers). He converted that popularity into a best-selling business book, UnMarketing - Stop Marketing. Start Engaging, and a speaking career. More recently, he launched his second book, The Book of Business Awesome / The Book of Business UnAwesome. As with everything Scott does, it involves humor and personal stories of how businesses are getting it right and getting it woefully wrong (you can flip the book upsidedown to choose your awesome or unawesome adventure). Here he is... the guy known as Unmarketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #318 - Host: Mitch Joel. Running time: 55:58. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Scott Stratten. Unmarketing. The Book of Business Awesome / The Book of Business UnAwesome. Follow Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #318 - Host: Mitch Joel. Tags: advertising podcast artists for amnesty blog blogging brand business book david usher digital marketing facebook itunes marketing marketing blogger marketing podcast online social network podcast podcasting scott stratten social media the book of business awesome the book of business unawesome unmarketing

Welcome to episode #317 of Six Pixels Of Separation - The Twist Image Podcast. Do you think you have a book in you? A blog? A blog post? A clever tweet? Do you love the industry that you serve? Do you write about it? There's no doubt about it, writing will make you smarter, better and more informed about your life (both personally and professionally). The problem is that most people don't know where to start. They think that writers have some kind of special, unique gift. Jeff Goins can help you. I read his e-book, You Are A Writer (So Start Acting Like One) and it gave me a ton of insight. Ricardo Bueno was kind enough to make an e-intro, and I was thrilled that Jeff agreed to come on to the podcast. Jeff has since published his first book, Wrecked, and continues to blog regularly about how to write and how to become a better writer. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #317 - Host: Mitch Joel. Running time: 47:38. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation Jeff Goins. Wrecked. You Are A Writer (So Start Acting Like One). This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #317 - Host: Mitch Joel. Tags: advertising podcast artists for amnesty blog blogging brand business book david usher digital marketing facebook itunes jeff goins marketing marketing blogger marketing podcast online social network podcast podcasting ricardo bueno social media wrecked you are a writer

Welcome to episode #316 of Six Pixels Of Separation - The Twist Image Podcast. I've been following Rebecca Lieb's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization, is a must-read. Most recently, she published a book titled, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media. After interviewing Jeremiah Owyang from Altimeter Group (you can listen to that show right here: SPOS #303 - Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang), he recommended that Rebecca come on to the podcast, as she joined Altimeter Group as their Advertising and Media Analyst. How could I say no? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #316 - Host: Mitch Joel. Running time: 53:51. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation Rebecca Lieb. Content Marketing. Altimeter Group. The Truth About Search Engine Optimization. ClickZ. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #316 - Host: Mitch Joel. Tags: advertising podcast altimeter group artists for amnesty blog blogging brand business book clickz content marketing david usher digital marketing facebook itunes jeremiah owyang marketing marketing blogger marketing podcast online social network podcast podcasting rebecca lieb search engine watch social media the truth about search engine marketing

Welcome to episode #315 of Six Pixels Of Separation - The Twist Image Podcast. Julien Smith (co-author of Trust Agents with Chris Brogan and the author of The Flinch) was downright mad at me. We have lunch on a frequent basis and we're constantly slamming ideas and names at one another. It makes for a lively conversation. The other week, he was downright disgusted with me because I had never met Chris Guillebeau. Chris is the author of The Art Of Non-Conformity - Set Your Own Rules, Live The Life You Want And Change The World and the recently published, The $100 Startup - Reinvent the Way You Make a Living, Do What You Love, and Create a New Future, which became an instant bestseller. Along with that, he's the co-organizer of what is quickly becoming one of the "go to" events for those trying to create a remarkable life in a very conventional world called, World Domination Summit (which took place at the beginning of this month in Portland, Oregon). This idea of non-conformity and unconventionalism is a theme that binds Chris' life. He's about to turn 35 and complete his personal journey of visiting every country on earth (out of close to 200, he has a mere 8 to go). While he's never had a "day job," he seems to be doing just fine owning, operating and executing on many micro-businesses. He explains that his entrepreneurial history has ranged from importing coffee from Jamaica, search engine optimization in its early days, Google Adwords and Adsense arbitrage, to building a small publishing company while volunteering in Africa. He now writes and sells a product he calls, Unconventional Guides. Simply put, he's a fascinating individuals with many business lessons that we could all learn from. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #315 - Host: Mitch Joel. Running time: 46:09. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Chris Guillebeau. The Art of Non-Conformity. The $100 Startup. World Domination Summit. Unconventional Guides. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #315 - Host: Mitch Joel. Tags: advertising podcast artists for amnesty blog blogging brand business book chris brogan chris guillebeau david usher digital marketing entrepreneur facebook google adsense google adwords itunes julien smith marketing marketing blogger marketing podcast micro business online social network podcast podcasting social media the 100 startup the art of non conformity the flinch trust agents unconventional guides world domination summit

Welcome to episode #314 of Six Pixels Of Separation - The Twist Image Podcast. I've been friends with Peter Kim since his days as an analyst at Forrester Research, so it's somewhat embarrassing that he has never been on the podcast. Currently, he is Chief Strategy Officer of Dachis Group, where he acts as an advisor on social business. Most recently, he co-authored a new business book called, Social Business By Design, with Dion Hinchcliffe (executive vice president, strategy of Dachis Group). There's no denying the sudden ascent of social business in our zeitgeist. As social media continues to roll along, more and more businesses are realizing that the implications of social technology go well beyond the marketing and advertising departments, and affect the entire business and culture. This is the work that Peter is focused on and most interested in. His blog, Being Peter Kim, is still widely regarded as one of the smartest marketing blogs in the world, and he's a passionate business leader. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #314 - Host: Mitch Joel. Running time: 50:24. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Peter Kim. Being Peter Kim. Social Business By Design with Dion Hinchcliffe. Dachis Group. Forrester Research. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #314 - Host: Mitch Joel. Tags: advertising advertising podcast artists for amnesty being peter kim blog blogging brand business book dachis group david usher digital marketing dion hinchcliffe facebook forrester research itunes marketing marketing blogger marketing podcast online social network peter kim podcast podcasting social business social business by design social media social technology

Welcome to episode #313 of Six Pixels Of Separation - The Twist Image Podcast. Rohit Bhargava has an impressive resume. He is the SVP of Global Strategy & Planning for Ogilvy and a professor of global marketing at Georgetown University. He has one of the most popular marketing blogs on the Internet called, Influential Marketing Blog, and is the author of Personality Not Included and his recently published sophomore effort, Likeonomics. Rohit describes Likeonomics like this: "Likeonomics is a new book about why some people and companies are more believable than others and why likeability is the real secret to being more trusted, getting more customers, making more money - and perhaps even changing your life." Powerful stuff from one of the smarter marketing brains out there. Before getting on with the show, I am frequently asked about the music at the end of the podcast. The song is 'St. Lawrence River' and it's by David Usher. I've been friends with David forever and his music always inspires me. He let me know that a new project he's working on, Artists For Amnesty, is giving away this song for free. Just go to the site and follow the instructions. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #313 - Host: Mitch Joel. Running time: 45:13. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Rohit Bhargava. Influential Marketing Blog. Likeonomics. Personality Not Included. Ogilvy. Georgetown University.  This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #313 - Host: Mitch Joel. Tags: advertising podcast artists for amnesty blog blogging brand business book david usher digital marketing facebook georgetown university influential marketing blog itunes likeonomics marketing marketing blogger marketing podcast ogilvy online social network personality not included podcast podcasting rohit bhargava social media

Welcome to episode #312 of Six Pixels Of Separation - The Twist Image Podcast. Nothing excited me more than finding out that two of the most interesting people in social media - Gini Dietrich (Spin Sucks and Arment Dietrich) and Geoff Livingston (Welcome to the Fifth Estate and Now Is Gone) - teamed up to co-author a brand new book, Marketing In The Round - How to Develop an Integrated Marketing Campaign in the Digital. I'm not sure how often these two big-brains do interviews together, but I'm thrilled that they even entertained the idea with me. If your business is still struggling with digital marketing and how it integrates into your organization and all the way down to your marketing campaigns, you do not want to miss this discussion. Before getting on with the show, I am frequently asked about the music at the end of the podcast. The song is 'St. Lawrence River' and it's by David Usher. I've been friends with David forever and his music always inspires me. He let me know that a new project he's working on, Artists For Amnesty, is giving away this song for free. Just go to the site and follow the instructions. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #312 - Host: Mitch Joel. Running time: 36:06. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Gini Dietrich and Geoff Livingston. Marketing In The Round. Spins Sucks. Arment Dietrich. Welcome to the Fifth Estate. Now Is Gone. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #312 - Host: Mitch Joel. Tags: advertising podcast arment dietrich artists for amnesty blog blogging brand business book david usher digital marketing facebook geoff livingston gini dietrich itunes marketing marketing blogger marketing in the round marketing podcast now is gone online social network podcast podcasting social media spin sucks welcome to the fifth estate

Welcome to episode #311 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #22.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold semi-monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 22nd conversation (or, as I like to affectionately call it, Across The Sound 22.20). This week, we talk about Facebook and what's next for the massive online social network? Can it continue to grow? Is there true value for brands within its ecosystem and how much bigger will Facebook become before it is an Internet unto itself? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #311 - Host: Mitch Joel. Running time: 59:02. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. Here's the Jaffe vs. Joel debate on collision of Madison Avenue and Mountain View. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #311 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book david usher digital marketing evol8tion facebook flip the funnel itunes jaffe juice jaffe juice tv join the conversation joseph jaffe life after the 30 second spot marketing marketing blogger marketing podcast online social network podcast podcasting social media

Welcome to episode #310 of Six Pixels Of Separation - The Twist Image Podcast. Reid Hoffman co-founded LinkedIn - the very popular online social network for business professionals - in December 2002. With close to 140 million members in over 20 countries, LinkedIn's IPO in May of last year made Hoffman a billionaire. Currently, he serves as Executive Chairman of LinkedIn and is a partner at Greylock Partners - a very popular venture capital firm. Hoffman's passion is in understanding how these connected networks that we're all creating everyday as we connect, friend, like, link and follow one another creates new business opportunities. He also believes that in these highly networked times, we have to start thinking differently about business and the work that we're doing. Along with Ben Casnocha (an award-winning entrepreneur and author), they recently published the business book, The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career. Casnocha took some time out of his busy schedule to talk about the new value systems we should all be looking at when we come to work everyday. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #310 - Host: Mitch Joel. Running time: 44:45. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Ben Casnocha. The Start-Up Of You. Follow Ben on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #310 - Host: Mitch Joel. Tags: advertising podcast ben casnocha blog blogging business book david usher digital marketing facebook greylock partners itunes linkedin marketing marketing podcast online social network podcast podcasting reid hoffman social media the startup of you twitter