Thinking With Mitch Joel

Welcome to episode #334 of Six Pixels Of Separation - The Twist Image Podcast. Please excuse the nepotism, but I treat Chris Brogan and Julien Smith like family. The two are more than close friends, they are the best-selling business book authors of Trust Agents and recently published their sophomore effort, The Impact Equation. As the book continues to steadily climb the best-sellers lists, Brogan and Smith took some time out of their hectic schedules to discuss the new book and why it's so much more than follow-up to their first effort and how it's not about social media (while still being about social media). It's a great read if you're trying to figure out how to make the work that you do not only resonate, but for it to create true value and merit in the world. Enjoy the conversation... Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #334 - Host: Mitch Joel. Running time: 51:22. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Chris Brogan and Julien Smith. Trust Agents. The Impact Equation. Follow Chris on Twitter. Follow Julien on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #334 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book chris brogan david usher digital marketing facebook itunes julien smith marketing marketing blogger marketing podcast online social network podcast podcasting social media the impact equation trust agents

Welcome to episode #333 of Six Pixels Of Separation - The Twist Image Podcast. There are few people that fascinate me as much as Tim Ferriss. He's young (35 years old), has two bestselling books (The 4-Hour Workweek and The 4-Hour Body) and a soon-to-be third one (The 4-Hour Chef). If that weren't enough, he is also an angel investor and advisor for companies like Facebook, Twitter, StumbleUpon, Evernote, Uber and many others. If you're not impressed by that, Tim also holds a Guinness Book of World Records record in tango dancing and won a Chinese kickboxing championship. Like I said, he's an impressive young man, and that's not even scratching the surface on his bio. Currently, he's trying to prove the book retail business wrong by releasing his newest book, The 4-Hour Chef - The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life, on Amazon's publishing imprint (which many of the major retailers have refused to carry). I'm someone who can't boil an egg or turn on a barbeque, so trust me when I say: this book is not just about cooking. It's really a book about how you can learn to do anything well (and fast and efficiently). Enjoy the conversation... Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #333 - Host: Mitch Joel. Running time: 41:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Tim Ferriss. The 4-Hour Chef. The 4-Hour Workweek. The 4-Hour Body. Follow Tim on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #333 - Host: Mitch Joel. Tags: advertising podcast amazon blog blogging brand business book david usher digital marketing evernote facebook guiness book of world records itunes marketing marketing blogger marketing podcast online social network podcast podcasting social media stumbleupon the 4 hour body the 4 hour chef the 4 hour workweek tim ferriss twitter uber

Welcome to episode #332 of Six Pixels Of Separation - The Twist Image Podcast. There are few kinder people than Mark Miller. I had the pleasure of meeting Mark many years ago at my first TED conference. I didn't know anyone (and this can make it kind of awkward) and Mark was always kind, welcoming and willing to invite anyone and everyone into a conversation. I think I leaned on that kindness more than I should have at that first event, and over the years I would look forward to running into him at every TED. Mark is the author of three excellent books on leadership titled, Great Leaders Grow (his latest), The Secret Of Teams and The Secret. With each of these books, Mark worked (at varying levels) with Ken Blanchard (master author of books like, The One Minute Manager, Who Moved My Cheese?, Raving Fans and many more). I had been chomping at the bit to chat with Mark about his thoughts on what it takes to be a great leader. Mark is also the Vice President of Organizational Effectiveness at chick-fil-a. Our chat finally happened and the timing was, somewhat awkward. Chick-fil-a had created a firestorm when their COO, Dan Cathy, made several public statements about his thoughts on same sex marriage. Being who I am, I had to ask Mark about this as well. For the record: I am all for two things: happiness and peace. If two people want to be together and love each other, I don't care who they are (or what they are), so long as they are adding more happiness and peace to the world. This podcast (and the blog) are never political, so I did my best to navigate the issue. I hope I both didn't let any of the regular listeners down while, at the same time, respecting and honoring my friendship and admiration for the way Mark thinks about business and leadership. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #332 - Host: Mitch Joel. Running time: 48:09. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Mark Miller. Great Leaders Grow. The Secret of Teams. The Secret. Mark's blog: Great Leaders Serve. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #332 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book chick fil a dan cathy david usher digital marketing facebook great leaders grow great leaders serve itunes ken blanchard mark miller marketing marketing blogger marketing podcast online social network podcast podcasting raving fans social media ted conference the one minute manager the secret the secret of teams who moved my cheese

Welcome to episode #331 of Six Pixels Of Separation - The Twist Image Podcast. I do love Nilofer Merchant. I was introduced to her via Tara Hunt and we have been friends for many years. She is an author (The New How), a corporate director and a great speaker on business and innovation. Most recently, she published a new book, 11 Rules For Creating Value In The Social Era, and it's a fantastic read. The book was based on some of her contributions to Harvard Business Review and I do my best to never miss anything that she publishes. In this episode, we discuss her new book and other insights about social media, social business and the future of making money. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #331 - Host: Mitch Joel. Running time: 36:38. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Nilofer Merchant. 11 Rules For Creating Value In The Social Era. The New How. Harvard Business Review. Follow Nilofer on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #331 - Host: Mitch Joel. Tags: 11 rules for creating value in the social era advertising podcast blog blogging brand business book david usher digital marketing facebook harvard business review itunes marketing marketing blogger marketing podcast nilofer merchant online social network podcast podcasting social media tara hunt the new how

Welcome to episode #330 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is not only a marketing book author juggernaut, he's now on a mission. The author of Branding Only Works On Cattle, Bright Lights & Dim Bulbs, Histories Of Social Media and Tell The Truth (which he co-authored along with Sue Unerman - Chief Strategy Officer of MediaCom, a WPP agency), is now trying to get young people interested in marketing. In support of the ideas in Tell The Truth, Baskin and Unerman are hosting a contest for college undergrads and grad students to win a paid summer internship at MediaCom's offices in NYC or London. They will also put the best truth briefs in a book entitled, Truth Tellers: How Tomorrow's Leaders Would Change Today's Brands, and distribute it free around the world, giving students a great credential in their job searches. Along with that, Jonathan is a Blogger over at Dim Bulb and a bi-weekly columnist for Advertising Age. His opinions on Marketing, Social Media and the new world of branding will get you thinking and it's a pleasure to have him back on the show. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #330 - Host: Mitch Joel. Running time: 47:49. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Jonathan Salem Baskin. Branding Only Works On Cattle. Bright Lights & Dim Bulbs. Histories of Social Media. Tell The Truth. Become a Brand Truth-Teller: The Tell The Truth Contest. Dim Bulb. Advertising Age. Follow Jonathan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #330 - Host: Mitch Joel. Tags: advertising age advertising podcast become a brand truth teller blog blogging brand branding only works on cattle bright lights and dim bulbs business book david usher digital marketing dim bulb facebook histories of social media itunes jonathan salem baskin marketing marketing blogger marketing podcast mediacom online social network podcast podcasting social media sue unerman tell the truth wpp

Welcome to episode #329 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to believe that Avinash Kaushik didn't turn his blog post, Facebook Advertising / Marketing: Best Metrics, ROI, Business Value, into a book. He should have. This one is a whopper. Over 10,000-plus words (and yes, do whatever it takes to make the time read it). What's interesting is that Avinash is the Digital Marketing Evangelist at Google. This doesn't mean that he only evangelizes for Google. He evangelizes about digital marketing. The blog post was so powerful, I was compelled to have him back on the show to talk about Facebook marketing and what the true opportunity is for brands and agencies. The best-selling business book author of Web Analytics - An Hour A Day and Web Analytics 2.0 doesn't disappoint. Take a listen and enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #329 - Host: Mitch Joel. Running time: 57:11. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Avinash Kaushik. Occam's Razor. Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Google. Web Analytics - An Hour A Day. Web Analytics 2.0. Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #329 - Host: Mitch Joel. Tags: advertising podcast avinash kaushik blog blogging brand business book david usher digital marketing facebook facebook advertising google itunes marketing marketing blogger marketing podcast online social network podcast podcasting social media web analytics 20 web analytics an hour a day

Welcome to episode #328 of Six Pixels Of Separation - The Twist Image Podcast. It's great to have Jeremiah Owyang back on the podcast. He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. He's back to discuss how businesses are becoming more social, and what this means to marketing and media professionals. We also tackle his latest research report: The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #328 - Host: Mitch Joel. Running time: 44:40. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Jeremiah Owyang. Altimeter Group. Web Strategy. The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. Follow Jeremiah on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #328 - Host: Mitch Joel. Tags: advertising podcast altimeter group blog blogging brand business book charlene li david usher digital marketing facebook forrester research groundswell itunes jeremiah owyang marketing marketing blogger marketing podcast online social network open leadership podcast podcasting social media the converged media imperative web strategy

Welcome to episode #327 of Six Pixels Of Separation - The Twist Image Podcast. When was the last time you read a non-fiction business book and laughed out loud? There have been instances where I have smiled, perhaps had an occasional chuckle. The last business book that really made me laugh out loud was Luke Sullivan's Hey Whipple, Squeeze This. I came to Bob Hoffman in a very different way. I had heard about this blog, The Ad Contrarian, for some time, but a headline in DigiDay really caught my attention. The article was called, The Ad Contrarian's Reality Check. And, this is what Hoffman said: "The biggest myth is that the digital ad industry knows what the hell it's talking about. Almost every 'expert' and 'industry leader' who has made predictions about digital advertising over the past 10 years has turned out to be wrong. They told us interactivity would make advertising more effective and engaging. It hasn't. Consumers have shown no inclination to interact with online advertising. They told us traditional advertising was on the way out. Anyone who believes this must have slept through the Olympics. They told us that the DVR was going to devastate the effectiveness of TV advertising. Studies have shown it has had little to no effect on consumer purchasing behavior. They told us the PC and the television were going to converge. They haven't. They have have had a parade of social media miracle cures that were going to 'change everything' -- blogs, podcasts, widgets, YouTube, Facebook, games, Twitter, LinkedIn, FourSquare, Pinterest, QR codes and, of course, now content. Mostly they have turned out to be over-hyped, marginally-to-moderately effective marketing tools that have not been game-changers, as advertised. The digital ad industry is unreliable at best, and irresponsible at worst." Ouch. You can imagine how hungry I was for more. I reached out to Hoffman and asked if he would be a guest on the podcast. He agreed. I also bought both of his books, The Ad Contrarian and 101 Contrarian Ideas About Advertising. His books were sharp and hilariously funny. I may not always agree with everything Hoffman says, but his content is well worth digging into as his experience and expertise in the advertising industry cannot be denied. Ultimately, if you just want to laugh about how industry evolves, the books are worth the price of admission. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #327 - Host: Mitch Joel. Running time: 44:11. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation Bob Hoffman. The Ad Contrarian. The Ad Contrarian book. 101 Contrarian Ideas About Advertising. Hoffman/Lewis (Bob's agency). Follow Bob on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #327 - Host: Mitch Joel. Tags: 101 contrarian ideas about advertising advertising podcast blog blogging bob hoffman brand business book david usher digiday digital marketing facebook foursquare hey whipple squeeze this hoffman lewis itunes linkedin luke sullivan marketing marketing blogger marketing podcast online social network pinterest podcast podcasting social media the ad contrarian youtube

Welcome to episode #326 of Six Pixels Of Separation - The Twist Image Podcast. Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media (you can listen to that conversation right here: SPOS #316 - Content Marketing And The New Advertising With Rebecca Lieb). At the time, she had recently joined the Altimeter Group and was about to release a research report that was co-authored by Jeremiah Owyang titled, The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. While the report came out in July 2012, the content could not be more in-line with the recent advertising conversations that are being had in relation to the efficacy of advertising on Twitter and Facebook and beyond. In an effort to better understand what marketers need to know about paid, earned and owned media, the time was ripe to dig into their research and have Rebecca break it all down for us. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #326 - Host: Mitch Joel. Running time: 31:39. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation Rebecca Lieb. Content Marketing. Altimeter Group. The Converged Media Imperative: How Brands Will Combine Paid, Owned and Earned Media. The Truth About Search Engine Optimization. ClickZ. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #326 - Host: Mitch Joel. Tags: advertising podcast altimeter group blog blogging brand business book content marketing david usher digital marketing earned media facebook itunes jeremiah owyang marketing marketing blogger marketing podcast online marketing online social network owned media paid media podcast podcasting rebecca lieb social media the converged media imperative

Welcome to episode #325 of Six Pixels Of Separation - The Twist Image Podcast. I first heard about Jim Kukral when my friend, Chris Brogan (co-author with Julien Smith of Trust Agents and the soon-to-be-released business book, The Impact Equation) would not stop talking about the book, Attention! This Book Will Make You Money. I tend to shy away from books that claim to help people get rich from the Internet. On top of that, the rest of Kukral's digital content felt like it was slipping into the the "get rich quick" type of affiliate marketing that just isn't my cup of tea. A while after that, Hugh McGuire (PressBooks and author of Book: A Futurist's Manifesto) was telling me that Kukral was using his PressBooks platform to publish all kinds of business books. I finally met Kural in person at Content Marketing World earlier month, and he explained that he's now in the business of helping people publish their own books. His knowledge is second-to-none and he's a smart individual passionate about helping people - like me and you - to write and publish our own books. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #325 - Host: Mitch Joel. Running time: 37:04. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Jim Kukral. Digital Book Launch. Attention! This Book Will Make You Money. Follow Jim on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #325 - Host: Mitch Joel. Tags: advertising podcast attention this book will make you money blog blogging book a futurists manifesto brand business book chris brogan content marketing world david usher digital book launch digital marketing facebook hugh mcguire itunes jim kukral julien smith marketing marketing blogger marketing podcast online social network podcast podcasting pressbooks social media the impact equation trust agents