Six Pixels of Separation Podcast

Welcome to episode #478 of Six Pixels Of Separation - The Mirum Podcast. "Marketing is about telling great stories. Living a happy and successful life is about the stories we tell ourselves." This is how I started a post back in 2010, after reading Donald Miller's book, A Million Miles In A Thousand Years (at the recommendation of Chris Brogan). I loved the book and, long before it became en vogue to talk about content and storytelling for brands, I was seeking out new types of content to help brands tell better stories. Fast forward to the present moment. I received an email from Danny Iny asking if I had ever heard of Miller, because he had just attended The StoryBrand Marketing Workshop at thought that Miller would make an excellent guest for the show (thanks, Danny... you were right). How does a novelist become a marketing trainer? How does a novelist shift from writing books, to building a company that helps brands tell better stories? More importantly, how does a novelist - with little marketing experience prior to launching his company - get so many interesting kinds of businesses to become so much better at their marketing? What's his secret? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #478 - Host: Mitch Joel. Running time: 49:50. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's my conversation with Donald Miller. The StoryBrand Marketing Workshop. A Million Miles In A Thousand Years. Follow Donald on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #478 - Host: Mitch Joel. Tags: a million miles in a thousand years advertising awards advertising podcast audio blog blogging brand business book business podcast chris brogan danny iny david usher digital marketing donald miller facebook google iTunes j walter thompson marketing blog marketing podcast mirum mirum agency storybrand storybrand marketing workshop twitter wpp

Welcome to episode #477 of Six Pixels Of Separation - The Mirum Podcast. It's hard to deny that podcasting is really coming into its own as a media format. Everyone is jumping in. From amateurs to the biggest media companies in the world. I've been creating this podcast - on a weekly basis - since 2006. Almost a decade of shows. But, the first podcast that I ever appeared on, was the one from Donna Papacosta. At the time, I thought the format was a joke, but after spending time with Donna, I quickly felt that this might be the perfect channel for businesses to experiment with audio. Not to be another kind of radio, but to invent a new type of audio programming. Ten years later, and it is still evolving. I'm loving the podcasting value in relation to business. Donna runs a successful communications consultancy called, Trafalgar Communications. More recently, she co-authored the book, The Business Of Podcasting - How to Take Your Podcasting Passion from the Personal to the Professional, with Steve Lubetkin. This book is filled with some great insights on how to create a compelling show - from the tech behind it, to the story that's going to make it popular. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #477 - Host: Mitch Joel. Running time: 54:11. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's my conversation with Donna Papacosta. The Business Of Podcasting - How to Take Your Podcasting Passion from the Personal to the Professional. Trafalgar Communications. Follow Donna on Twitter. Vote for my panel at SXSW in 2016: The Agency Is Dead. Long Live The Agency. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #477 - Host: Mitch Joel. Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast david usher digital marketing donna papacosta facebook google iTunes j walter thompson marketing blog marketing podcast mirum mirum agency steve lubetkin sxsx the business of podcasting trafalgar communications twitter wpp

Welcome to episode #476 of Six Pixels Of Separation - The Mirum Podcast. I won't miss a beat when asked what the best book title is when it comes to creativity. Todd Henry called his second book, Die Empty. Brilliant (and the content matches the quality of the title). Die Empty came after his incredible debut, The Accidental Creative (also the name of his very popular podcast). Well, Todd is back with Louder Than Words, and it is a very important read (not just for creatives, but for anyone and everyone who is creating content). It's one thing to choose a platform. It's another thing to create content. For most individuals (and brands), they miss the mark. The reason? They don't really have a voice that resonates. It's not just about resonating in the moment, it's about developing and nurturing a voice that both works and is sustainable. Let's face it, it's not something easy to do, in a world where everyone is publishing so much content at a frenetic pace. Todd (and his book) are here to help. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #476 - Host: Mitch Joel. Running time: 54:42. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Todd Henry. Louder Than Words. Die Empty. The Accidental Creative. Follow Todd on Twitter. Vote for my panel at SXSW in 2016: The Agency Is Dead. Long Live The Agency. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #476 - Host: Mitch Joel. Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast david usher die empty digital marketing facebook google iTunes j walter thompson louder than words marketing blog marketing podcast mirum mirum agency sxsx the accidental creative todd henry twitter wpp

Welcome to episode #475 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 34th conversation (or, as I like to affectionately call it, Across The Sound 34.20), and in this episode, we discuss how brands need to think about streaming and live opportunities in digital channels. Periscope up, anyone? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #475 - Host: Mitch Joel. Running time: 55:50. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Joseph Jaffe. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Z.E.R.O. Follow Jaffe on Twitter. Evol8tion. Vote for our panel at SXSW in 2016: The Agency Is Dead. Long Live The Agency. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #475 - Host: Mitch Joel. Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast cannes lions david usher digital marketing evolution Facebook flip the funnel google iTunes j walter thompson jaffe juice join the conversation joseph jaffe jwt life after the 30 second spot marketing blog marketing podcast meerkat mirum mirum agency periscope startup for brands streaming sxsx twitter wpp

Welcome to episode #474 of Six Pixels Of Separation - The Mirum Podcast. I came across Mike Masse on YouTube. He was doing an acoustic version of Toto's massive hit Africa. I didn't believe anybody could do this song justice. I was wrong. That one video led me down the YouTube rabbit hole of all things Mike Masse. Now, three years later, this video has over five million views, Masse has quit his day job as a public defender and is a full-time musician. More importantly, he's making money in the music business, and he is focused on digital and social media. It's completely counter-intuitive to everything that we're hearing in the media, but Masse is doing it. YouTube, social media, selling music online and his latest, a Patreon connection with his fans. Trying to connect your business to your customers? You might learn a thing (or thirty) from Mike Masse. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #474 - Host: Mitch Joel. Running time: 53:15. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Mike Masse. Mike's YouTube page. Mike's Pateon page. Mike's Facebook page. Buy Mike's music. Follow Mike on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #474 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business business book business podcast david usher digital marketing facebook Facebook iTunes j walter thompson jwt management marketing blog marketing podcast mike masse mirum mirum agency mirum podcast music industry patreon toto toto africa twitter wpp youtube

Welcome to episode #473 of Six Pixels Of Separation - The Mirum Podcast. Where is the best place to work? It's easy to rattle off some of the hottest companies coming out of Silicon Valley or by just looking at the cover of Fast Company. Don't confuse a great product or service with its work environment. And, we're not just talking about the brands that offer up free food and massages to their employees. In turns out, that there is a ton of research on the subject of what works at work, the problem is that a lot of it is very academic, and has yet to breach the mainstream. Well, social psychologist, Ron Friedman, is here to fix that. His book, The Best Place To Work, looks at the latest science and research around the subject of workplace excellence. He's reviewed thousands of academic studies and turned it all into practical tips any business can use to increase performance and to transform their workplace. Ron is also the principal at ignite80, a consultancy that offers leaders practical, evidence-based techniques for working smarter and empowering others to produce their best work. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #473 - Host: Mitch Joel. Running time: 48:58. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Ron Friedman. The Best Place To Work. ignite80. Follow Ron on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #473 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business business book business podcast david usher digital marketing Facebook fast company ignite80 iTunes j walter thompson jwt management marketing blog marketing podcast mirum mirum agency mirum podcast ron friedman the best place to work twitter wpp

Welcome to episode #472 of Six Pixels Of Separation - The Mirum Podcast. Michael Port is often called into organizations to talk about marketing. Sometimes, he's called in to speak about how to increase sales. Other times, he's the guy that big corporations call in to build better lead generation and networking strategies. With that, he's a former professional actor, and bestselling business author of five books (Book Yourself Solid, Beyond Booked Solid, Book Yourself Solid Illustrated, The Contrarian Effect and The Think Big Manifesto), with his sixth, Steal The Show, about to come out. With Steal The Show, Port is bringing together all of his skills in an effort to help business professionals present themselves better. While I've known Port's work since his first business book, most recently he has become an often-talked-about horse whisperer for very powerful speakers. Now, he's taken this master-class content and turned it into a book (and training platform). Personally, I believe that an individual's professional success is directly correlated to how strong their presentations skills are. Port is a master. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #472 - Host: Mitch Joel. Running time: 58:35. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Michael Port. Steal The Show. Book Yourself Solid. Beyond Booked Solid. Book Yourself Solid Illustrated. The Contrarian Effect. The Think Big Manifesto. Follow Michael on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #472 - Host: Mitch Joel. Tags: advertising podcast audio beyond booked solid blog blogging book yourself solid book yourself solid illustrated brand business business book business podcast david usher digital marketing Facebook iTunes j walter thompson jwt management marketing blog marketing podcast michael port mirum mirum agency mirum podcast steal the show the contrarian effect the think big manifesto twitter wpp

Welcome to episode #471 of Six Pixels Of Separation - The Mirum Podcast. When I think about what the Internet means to me and to business, I often think of David Weinberger. As one of the co-authors of the seminal book, The Cluetrain Manifesto, his thinking, his words and his presentations have shaped my own ideas about what brands can do to connect in our Internet-driven society. I'm still amazed when I go back and read The Cluetrain Manifesto. I'm amazed by how much of it has come to pass. I'm amazed by how much of it is still happening. I wonder about how much more of it will be revealed in the coming years. Since then, Weinberger has stayed true to pushing his thinking around what the Internet is, and it's full potential. His other books, Small Pieces Loosely Joined, Everything Is Miscellaneous, Too Big To Know and his Cluetrain follow up (with Doc Searls), New Clues are all books that I continuously recommend to executives who are trying to grasp the impact of technology on society, culture and business. Most recently, David published an article in The Atlantic titled, The Internet That Was (and Still Could Be). It's an important read. This was an important discussion for us to have. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #471 - Host: Mitch Joel. Running time: 58:44. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with David Weinberger. The Atlantic - The Internet That Was (and Still Could Be). The Cluetrain Manifesto. Small Pieces Loosely Joined. Everything Is Miscellaneous. Too Big To Know. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #471 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business business book business podcast david usher david weinberger digital marketing doc searls everything is miscellaneous Facebook iTunes j walter thompson jwt management marketing blog marketing podcast mirum mirum agency mirum podcast new clues small pieces loosely joined the atlantic the cluetrain manifesto the internet that was and still could be too big to know twitter wpp

Welcome to episode #470 of Six Pixels Of Separation - The Mirum Podcast. A true legend. You can't use those words lightly when it comes to the business world. Henry Mintzberg is a true legend. He is an internationally renowned academic and author on business and management. He is currently the Cleghorn Professor of Management Studies at the Desautels Faculty of Management of McGill University in Montreal, where he has been teaching since 1968. A published author (more times than most can count), he has been pushing progressive management theory since the early seventies. Most know him for his 1989 book, Mintzberg On Management. Most recently, he published a smaller book titled, Rebalancing Society. Mintzberg also runs a business called, Coaching Ourselves. This organization is running - what looks to be - an incredible event called, Reflections (which takes place September 10th - 11th, 2015 in Montreal). Mintzberg looks back on where management has been, where it's at today and where it's all going. Challenging times, for sure. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #470 - Host: Mitch Joel. Running time: 50:41. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Henry Mintzberg. Coaching Ourselves. Reflections. Mintzberg On Management. Reflections. Henry's TWOG. Follow Henry on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #470 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business business book business podcast coaching ourselves coaching ourselves reflections david usher desautels faculty of management digital marketing Facebook henry mintzberg iTunes j walter thompson jwt management marketing blog marketing podcast mcgill university mintzberg on management mirum mirum agency mirum podcast rebalancing society twitter twog wpp

Welcome to episode #469 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 33rd conversation (or, as I like to affectionately call it, Across The Sound 33.20), and in this episode, we discuss the Cannes Lions advertising awards and how chaotic the marketing world is. Welcome to disruption! Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #469 - Host: Mitch Joel. Running time: 59:43. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Joseph Jaffe. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Z.E.R.O. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #469 - Host: Mitch Joel. Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast cannes lions david usher digital marketing evolution Facebook flip the funnel google iTunes j walter thompson jaffe juice join the conversation joseph jaffe jwt life after the 30 second spot marketing blog marketing podcast mirum mirum agency startup for brands twitter wpp