Thinking With Mitch Joel

Welcome to episode #524 of Six Pixels Of Separation - The Mirum Podcast. These days, you can't throw a business professional down a flight of stairs without the words "digital transformation" tumbling out of their mouths. Every business, in every space (small, medium and large) is faced with how digital is transforming the very landscape of business today. When I think of digital transformation and what it takes, I think about David Rogers. Recently, David published his latest book, The Digital Transformation Playbook. David is a Columbia Business School professor, brand strategist, and the founder of the Center on Global Brand Leadership's acclaimed BRITE conference on brands, innovation, and technology. Famed ad critic, Bob Garfield, said this about the book: "Seldom have the effects of digital media on legacy industries and innovators alike been so succinctly and scholarly-ly explained. I won't much detail the Playbook, except to say it breaks down the five main areas of business turned upside down by digital revolution: customers, competition, data, innovation and value. Not to put too fine a point on it, everything we learned about these fundamentals since the Industrial Revolution has ceased to be true. To be even blunter, take Jack Welch's triumphalist bestseller from the old analog days and set it on fire; it is worthless. Rogers uses case histories to illustrate how and why the times they are a changing'. And more importantly, exactly how to adapt." David is also the author of The Network Is Your Customer, The Handbook On Brand And Experience Management, There's No Business That's Not Show Business, and many other pieces of research. Have you been struggling with digital transformation? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #524 - Host: Mitch Joel. Running time: 47:56. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with David Rogers. The Digital Transformation Playbook. BRITE conference. The Network Is Your Customer. The Handbook On Brand And Experience Management. There's No Business That's Not Show Business. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #524 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging bob garfield brand brite conference business blog business book business podcast center on global brand leadership columbia business school columbia university david rogers david usher digital marketing digital marketing agency digital marketing blog digital transformation facebook google itunes j walter thompson jack welch jwt leadership podcast management podcast marketing marketing blog marketing podcast marketing research mirum mirum agency mirum agency blog mirum blog social media the digital transformation playbook the handbook on brand and experience management the network is your customer theres no business thats not show business twitter wpp

Welcome to episode #523 of Six Pixels Of Separation - The Mirum Podcast. One of the most fascinating writers on the scene these days is Maria Konnikova. She's a regular columnist at The New Yorker who focuses on the intersection of psychology and culture. It's playful, fascinating and deeply relevant to those thinking about consumers and how to grow your business. Recently, she published a book titled, The Confidence Game, in an effort to unpack why we get fooled by others and how we deal with that when it happens. She's also the author of Mastermind - How To Thnk Like Sherlock Holmes (which came out in 2013). It's one thing when somebody wrongs us, it's a completely other thing when we willingly allow ourselves to get conned. Are there learnings from the con world? You know it. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #523 - Host: Mitch Joel. Running time: 55:09. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Maria Konnikova. The Confidence Game. Mastermind - How To Thnk Like Sherlock Holmes. Special thanks to Scott Monty for making the intro. Follow Maria on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #523 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jwt leadership podcast management podcast maria konnikova marketing marketing blog marketing podcast mastermind mirum mirum agency mirum agency blog mirum blog scott monty social media the confidence game the new yorker twitter wpp

Welcome to episode #522 of Six Pixels Of Separation - The Mirum Podcast. It used to be that an individual could write a business book and leverage that medium to become an international celebrity. It still happens, just not as much as it used to. The barrier to entry has been lowered (almost anybody can write a book and self-publish it these days). The intrinsic value of writing a business book has changed as well (the entire book publishing industry is still in the midst of massive disruption). With that, many people - each and every day - try to write a bestselling book. Few will achieve what Nicholas Boothman has done with books like How To Make People Like You in 90 Seconds (or less), Convince Them in 90 Seconds (or less) and How To Make Someone Fall In Love With You in 90 Minutes (or less). He's not just a hugely popular author who has sold millions of books, appeared in every major news outlet and speaks all over the world, he's also using what he learned about creating compelling content and getting it published to teach the rest of us how to do it better (and make it work). Most recently, he published, How To Write A Saleable Book (in 10-minute bursts of madness), along with courses and seminars and more. Even if you are not looking to write your own book, how he thinks about content, publishing and more will change the way you tweet and post. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #522 - Host: Mitch Joel. Running time: 54:53. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Nicholas Boothman. How To Write A Saleable Book (in 10-minute bursts of madness). How To Make People Like You in 90 Seconds (or less). Convince Them in 90 Seconds (or less). How To Make Someone Fall In Love With You in 90 Minutes (or less). Follow Nick on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #522 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast convince them in 90 seconds or less david usher digital marketing digital marketing agency digital marketing blog facebook google how to make people like you in 90 seconds or less how to make someone fall in with you in 90 minutes or less how to write a saleable book itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog nicholas boothman social media twitter wpp

Welcome to episode #521 of Six Pixels Of Separation - The Mirum Podcast. I won't lie to you, this one of the toughest conversations for this podcast that I have ever had. I'm a middle-aged, white male who lives in North America, and have been fortunate enough to do quite well in the industry that I love. I'm not apologetic about my efforts, but I am well-aware that I hit the genetic lottery. Jack Myers is in a similar boat. He's the founder of Media Village and has written many books (including Virtual Worlds, Reconnecting With Customers, Adbashing and Hooked Up). Now, he's back with The Future of Men - Masculinity in the Twentieth Century. It's an important read, and an important conversation to have (no matter how uncomfortable the topic is in a world where women's equality, racial equality and more are still - sadly - issues that need to be resolved). Bring an open mind, as Jack and I discuss the need to ensure that men (especially young men) feel empowered, happy and healthy at work and in life. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #521 - Host: Mitch Joel. Running time: 45:39. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jack Myers. The Future of Men - Masculinity in the Twentieth Century. Media Village. Virtual Worlds. Reconnecting With Customers. Adbashing. Hooked Up. Follow Jack on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #521 - Host: Mitch Joel. Tags: adbashing advertising podcast audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog facebook google hooked up itunes j walter thompson jack myers jwt leadership podcast management podcast marketing marketing blog marketing podcast media village mirum mirum agency mirum agency blog mirum blog reconnecting with customers social media the future of men twitter virtual worlds wpp

Welcome to episode #520 of Six Pixels Of Separation - The Mirum Podcast. One of the world's foremost thinkers on the subject of better communications and presentations is Nancy Duarte. She has been on the show countless times. If you ever need to really study and deep dive into what makes a truly persuasive presentation, you won't find better business books than Slide:ology, Resonate, HBR Guide To Persuasive Presentations, Slidedocs, and her latest, Illuminate. Illuminate was co-written with Patti Sanchez, who also joins us this week to discuss the mechanics behind what a great story is, how a business leader should sell that story and, ultimately, how to best package a presentation to get your entire team (and customers) aligned and on your side. This is not about building a better deck or the function of good presentation structure. This is a dialogue about making your communications truly connect. If you have never checked out their business, Duarte, you should. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #520 - Host: Mitch Joel. Running time: 53:10. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Nancy Duarte and Patti Sanchez. Illuminate. Slidedocs. Resonate. Slide:ology. HBR Guide To Persuasive Presentations. Duarte. Follow Nancy on Twitter. Follow Patti on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #520 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog duarte facebook google her guide to persuasive presentations illuminate itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog nancy duarte patti sanchez resonate slidedocs slideology social media twitter wpp

Welcome to episode #519 of Six Pixels Of Separation - The Mirum Podcast. Nothing makes me happier than when people that I deeply admire and respect come out with a new book. I don't know about you, but I love everything about the deep dive that a rich and enjoyable business book has to offer. One of the thinkers that never lets me down is Jonah Berger. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious - Why Things Catch On and, most recently, Invisible Influence - The Hidden Forces that Shape Behavior. In his new book, Berger looks at the subtle and secret influences that impact our choices. It's not what you think (the standard persuasion type of fare), and his research will not only surprise you, but have a direct impact on how your marketing, advertising and communications can be that much more effective. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #519 - Host: Mitch Joel. Running time: 52:42. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Jonah Berger. Invisible Influence - The Hidden Forces that Shape Behavior. Contagious - Why Things Catch On. Follow Jonah on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #519 - Host: Mitch Joel. Tags: advertising advertising podcast audio blog blogging brand business blog business book business podcast communication contagious david usher digital marketing digital marketing agency digital marketing blog facebook google influence invisible influence itunes j walter thompson jonah berger jwt leadership podcast management podcast marketing marketing blog marketing podcast marketing professor mirum mirum agency mirum agency blog mirum blog persuasion social media twitter university of pennsylvania wharton school wpp

Welcome to episode #518 of Six Pixels Of Separation - The Mirum Podcast. How many of you have experienced a boss who, literally, changed your life? Someone who helped you accomplish more than you could have ever imagined? The stuff of dreams. A dream boss. These are not unicorns. These mortals exist, and they are living among us. The challenge, of course, is that we simply need that much more of them. Super brain, Sydney Finkelstein, has been studying these leaders and he wrote a book about them: Superbosses - How Exceptional Leaders Master the Flow of Talent. Sydney Finkelstein is the Steven Roth Professor of Management, and Associate Dean for Executive Education, at the Tuck School of Business at Dartmouth College, where he teaches courses on Leadership and Strategy. He is the Faculty Director of the flagship Tuck Executive Program, and also has experience working with executives at Northwestern, Wharton, Duke, Bocconi, London Business School, Australian Graduate School of Management, Melbourne Business School, Hanoi School of Business, the Chalmers School (Sweden) and the Helsinki School of Economics. He holds degrees from Concordia University and the London School of Economics, as well as a Ph.D. from Columbia University in strategic management. Professor Finkelstein has published 17 books including Why Smart Executives Fail, Think Again, Strategic Leadership, Breakout Strategy and many more. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #518 - Host: Mitch Joel. Running time: 55:47. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Sydney Finkelstein. Superbosses. Why Smart Executives Fail. Think Again. Strategic Leadership. Breakout Strategy. Follow Sydney on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #518 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand breakout strategy business blog business book business podcast dartmouth college david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jwt leadership leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog social media strategic leadership strategy superbosses sydney finkelstein think again tuck school of business twitter why smart executives fail wpp

Welcome to episode #517 of Six Pixels Of Separation - The Mirum Podcast. If you can just make them laugh. It's powerful. Even for the most serious of businesses. Adding a component of humor can be a very powerful business advantage. This is the work (and world) of David Nihill. His company, Funny Bizz, exists to add an edge of humour to your content and a mission to abolish boring content. Nihill also runs the Funny Bizz Conference and is the author of Do You Talk Funny - 7 Comedy Habits to Become a Better (and Funnier) Public Speaker (a great book about adding comedy to your presentation skills). David knows what it takes to wake up content, give it some life, and move it to being memorable. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #517 - Host: Mitch Joel. Running time: 49:23. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with David Nihill. Funny Bizz. Funny Bizz Conference. Do You Talk Funny - 7 Comedy Habits to Become a Better (and Funnier) Public Speaker. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #517 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast comedy david nihill david usher digital marketing digital marketing agency digital marketing blog do you talk funny facebook funny bizz funny bizz conference funnybizz google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog public speaking social media twitter wpp

Welcome to episode #516 of Six Pixels Of Separation - The Mirum Podcast. When it comes to innovation, one of the most provocative voices in the field is Michael Schrage. It may seem obvious to us now that innovation is when consumer's accept new products and services, but this wasn't always a commonly-held belief (until Michael brought it forward). Ever hear of rapid-prototyping? What about simulations and modelling to improve ROI on innovation investments? All of this thinking was brought into our world by Michael. A research fellow at the MIT Sloan School's Center for Digital Business, author of books like The Innovator's Hypothesis, Who Do You Want Your Customers To Become?, Serious Play, Shared Minds and more, he is a legendary business, innovation, technology and marketing mind. It has been said that no one knows more about how to maximize return on investment from innovation processes than Michael Schrage. Personally, I think he's one of the most fascinating people thinking about business today. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #516 - Host: Mitch Joel. Running time: 1:00:27. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Michael Schrage. The Innovator's Hypothesis. Who Do You Want Your Customers To Become? Serious Play. Shared Minds. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #516 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast center for digital business david usher digital marketing digital marketing agency digital marketing blog entrepreneurship facebook google innovation itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast michael schrage mirum mirum agency mirum agency blog mirum blog mit mit sloan rapid prototype roi serious play shared minds social media the innovators hypothesis twitter who do you want your customers to become wpp

Welcome to episode #515 of Six Pixels Of Separation - The Mirum Podcast. This is where I typically wax poetic about this week's guest. This time, I think Farnam Street's chief, curator and smarty pants, Shane Parrish, can best explain who he is: "My goal is to help you go to bed each night smarter than when you woke up. I'll do this by giving you tools, ideas, and frameworks for thinking. I'm not smart enough to figure all of this out myself. I try to master the best of what other people have already figured out. Sounds simple, doesn't it? The best way to do this is to read a lot. And so I make friends with the eminent dead. Along the way I write about what I'm learning." I could not be a bigger fan of the Farnam Street newsletter, and his curation is stunning. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #515 - Host: Mitch Joel. Running time: 53:04. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Shane Parrish. Farnam Street. Farnam Street newsletter. Follow Shane on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #515 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast curation curator david usher digital marketing digital marketing agency digital marketing blog facebook farnam street farnam street newsletter google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog shane parrish social media twitter wpp