Thinking With Mitch Joel

Welcome to episode #534 of Six Pixels Of Separation - The Mirum Podcast. Is there a formula to creating a winning brand? I used to think this was a silly notion. Similar to when a client wants to create something that goes viral. Then, back in 2010, I read an amazing book by Sally Hogshead called, Fascinate. To this day, it is one of the most thoughtful and actionable books on how to captivate an audience through the power of persuasion. After this book, Hogshead published another best-selling gem called, How The World Sees You. This book really inspired a new direction in how I create content, because of how it focused so deeply not on what I was trying to accomplish, but rather my perception as others define it. Throughout the years, Sally has become a dear friend. She is so much more than a best-selling business book author and world renowned speaker. In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as "the most successful junior copywriter of all time." After working at Wieden + Kennedy and Fallon McElligott, by age 27 she'd opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. Most recently, she did something few authors dare to do. She went back and updated Fascinate. Not just by adding in a new chapter or foreword, but by doing a ton of new research and re-writing over half of the book. I thought the first version was next to perfect. This one? Well, let's just say that Sally nailed it. The new Fascinate is perfect. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #534 - Host: Mitch Joel. Running time: 58:13. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Sally Hogshead. Fascinate. How The World Sees You. Follow Sally on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #534 - Host: Mitch Joel. Tags: ad agency advertising agency advertising podcast audio blog blogging brand branding business blog business book business podcast content content marketing copywriter creative director crispin porter bogusky david usher digital marketing digital marketing agency digital marketing blog facebook fallon fascinate google how the world sees you itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog persuasion remy martin sally hogshead social media target twitter wieden kennedy wpp

Welcome to episode #533 of Six Pixels Of Separation - The Mirum Podcast. If ever there was a"brother from another mother" in my life and professional journey, it could well be Jason Miller. By day, he is the author of the Amazon bestseller, Welcome to the Funnel - Proven Tactics to Turn Your Social Media and Content Marketing up to 11. By day, he also leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously he ran social media strategy at Marketo and was responsible for leading the company's global content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. By night, he is winning awards as a concert photographer. This podcast is a long overdue conversation about B2B marketing and our mutual love for all things rock n' roll (and how those two worlds often collide). After recording this conversation, we hung out at Content Marketing World, where we also attended the AC/DC concert (featuring Guns n' Roses', Axl Rose, on vocals) and then a Cheap Trick concert the following night. Good hang. Good times. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #533 - Host: Mitch Joel. Running time: 1:01:04. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jason Miller. Welcome to the Funnel - Proven Tactics to Turn Your Social Media and Content Marketing up to 11. LinkedIn Marketing Solutions. Follow Jason on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #533 - Host: Mitch Joel. Tags: acdc advertising podcast amazon audio axl rose b2b marketing blog blogging brand business blog business book business podcast cheap trick concert photographer content marketing content marketing world david usher digital marketing digital marketing agency digital marketing blog facebook google guns n roses itunes j walter thompson jason miller jwt leadership podcast linkedin linkedin marketing solutions management podcast marketing marketing blog marketing campaign marketing goals marketing podcast marketing roi marketo mirum mirum agency mirum agency blog mirum blog rock n roll rock n roll cocktail social media social media strategy sony twitter welcome to the funnel wpp

Welcome to episode #532 of Six Pixels Of Separation - The Mirum Podcast. Jenny Blake had it all. She lived in the Silicon Valley and had an amazing opportunity to work at Google (where she spent five years doing training, coaching and career development). She did that. It wasn't fulfilling enough for her, so she moved to New York and started working as a speaker, business strategist, executive coach... and now, an author for the second time. Her new book is called Pivot (her first book was called, Life After College). She sees her role as helping individuals (at every stage in their career) figure out how to achieve the most impact from the work that they do. She believes that our work can inspire a bigger life, and that it can foster much bigger ideas. It's about structure, organization and using technology to make better, smarter, faster and more empowered decisions. Is it time for you to pivot? Enjoy the conversation. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #532 - Host: Mitch Joel. Running time: 50:16. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jenny Blake. Pivot. Life After College. Check out her podcast: Pivot Podcast with Jenny Blake. Follow Jenny on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #532 - Host: Mitch Joel. Tags: advertising podcast audio author blog blogging brand business blog business book business podcast business strategist career development coaching creative creativity david usher digital marketing digital marketing agency digital marketing blog executive coach facebook google idea itunes j walter thompson jenny blake jwt leadership podcast life after college management podcast marketing marketing blog marketing podcast media mirum mirum agency mirum agency blog mirum blog pivot podcasting silicon valley google social media speaker training twitter wpp

Welcome to episode #531 of Six Pixels Of Separation - The Mirum Podcast. Podcasting continues to grow and develop into an important media channel. I've been podcasting every week for over a decade, so it's always interesting to see news like the IAB and Edison Research released this week about podcasting's explosive growth (Podcast Advertising Study 2016). Another podcast that many people love is The Unmistakable Creative. The host is Srinivas Rao and he recently published a book titled, Unmistakable - Why Only Is Better Than Best. The depth of his show is a sight to behold (and listen to). Srini has conducted over six hundred interviews with thought leaders and people from all walks of life. The topic is loosely themed as branding, storytelling, and marketing. He is most passionate about extracting unmistakable stories out of people (he claims that this is his superpower). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #531 - Host: Mitch Joel. Running time: 50:16. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Srinivas Rao. The Unmistakable Creative. Unmistakable - Why Only Is Better Than Best. Follow Srini on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #531 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand branding business blog business book business podcast creative creativity david usher digital marketing digital marketing agency digital marketing blog edison research facebook google iab itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast media media channel mirum mirum agency mirum agency blog mirum blog podcast advertising study 2016 podcasting social media srinivas rao storytelling the unmistakable creative thought leader twitter unmistakable book wpp

Welcome to episode #530 of Six Pixels Of Separation - The Mirum Podcast. Chuck Martin nearly saved my life. You will have to listen to the show to find out why. It's true. He is also a bestselling author, CEO of Net Future Institute, and I see him every single day in my inbox, because he's also the Editor of MediaPost's amazing IoT Daily, where he writes about how all of our devices will be connected to one another - and the net - and what this means for our homes, businesses and technology. He's really done it all. He is a former Vice President of IBM, an amazing speaker, and as the founding Publisher of Interactive Age, associate publisher of Information Week, and so much more. His numerous books include, Mobile Influence, The Third Screen, The Smartphone Handbook, Smarts, Coffee At Luna's and many more. He is working on a new book titled, The Internet of Everything (IoE). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #530 - Host: Mitch Joel. Running time: 50:56. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Chuck Martin. IoT Daily. Mobile Influence. The Third Screen. The Smartphone Handbook. Smarts. Coffee At Luna's. Follow Chuck on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #530 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast chuck martin coffee at lunas connected devices connected home david usher digital marketing digital marketing agency digital marketing blog facebook google ibm information week interactive age internet of everything internet of things iot daily itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mediapost mediapost iot daily mirum mirum agency mirum agency blog mirum blog mobile influence net future institute smarts social media technology the smartphone handbook the third screen twitter wpp

Welcome to episode #529 of Six Pixels Of Separation - The Mirum Podcast. Some people you just want to become friends with in this industry. I've had the pleasure of meeting thousands of professionals over the years. There are (sadly) a lot of fake folks running around. Nick Westergaard is one of those true friends. He's the real deal. That's who is. He really wants to be friends and help your business do better. There's nothing more endearing than someone who is that passionate. He's also a person who sticks to his words, and wants marketing to make the world a better place. Nick is a strategist, speaker, author and teacher. He runs a boutique firm called, Brand Driven Digital, and recently released a great book, Get Scrappy - Smarter Digital Marketing for Businesses Big and Small. He also runs an amazing event called, Social Brand Forum, in Iowa that I had the pleasure of speaking at last year. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #529 - Host: Mitch Joel. Running time: 50:56. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Nick Westergaard. Get Scrappy - Smarter Digital Marketing for Businesses Big and Small. Brand Driven Digital. Social Brand Forum. Follow Nick on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #529 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand brand driven digital business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog facebook get scrappy google itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog nick westergaard social brand forum social media twitter wpp

Welcome to episode #528 of Six Pixels Of Separation - The Mirum Podcast. This past week was a tough one for me, and owe Jason Keath a huge apology. I was supposed to be one of the main speakers at his incredible Social Fresh conference (which took place over this weekend in Orlando, Florida). I had a sudden and scary medical issue come up that precluded me from travel, and I had to cancel on him (and another event, out in Los Angeles). It's a terrible feeling knowing that you are letting someone down. That is only made worse, when it's someone as kind as Jason. Thankfully, Sally Hogshead came to our rescue (thanks, Sally... you're the best!), but still... it sucks. Jason works hard as the founder and CEO of Social Fresh Conference. He has a passion for bringing together the smartest voices in marketing, and getting them to share what really works. He's also a keynote speaker, in his own right and a podcaster over at Social Toolkit Podcast. With that, he has many thoughts on the current state of social media and what it is going through. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #528 - Host: Mitch Joel. Running time: 47:44. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jason Keath. Social Fresh. Social Toolkit Podcast. Follow Jason on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #528 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jason keath jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog sally hogshead social fresh social fresh conference social media social toolkit podcast twitter wpp

Welcome to episode #527 of Six Pixels Of Separation - The Mirum Podcast. Jackie Huba had it all (and still does). She had three bestselling books on marketing and customer loyalty (please tell me that you own Monster Loyatly - her book on Lady Gaga, Citizen Marketers and Creating Customer Evangelists), while becoming one of the more popular public speakers on the subjects. Then, her personal live changed, and she began questioning the work that she was doing. She needed to find another level of confidence. She found that in the drag queen movement. Through research and personal interest, she uncovered something truly fascinating: drag queens are incredibly adept at transforming into, bold personas for performance. There is a direct lineage between that skill and our personal/professional life. Enter: Fiercely You - Be Fabulous and Confident by Thinking Like a Drag Queen. It's her latest book, and a shift in how she wants to think about her personal brand and her business model. Tons of interesting insights, from my good friend, Jackie (whose drag persona is Lady Trinity - awesome name). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #527 - Host: Mitch Joel. Running time: 47:56. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jackie Huba. Fiercely You - Be Fabulous and Confident by Thinking Like a Drag Queen. Monster Loyatly. Citizen Marketers. Creating Customer Evangelists. Follow Jackie on Twitter. Follow Lady Trinity on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #527 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business model business podcast citizen marketers creating customer evangelists customer loyalty david usher digital marketing digital marketing agency digital marketing blog drag drag queen facebook fiercely you google itunes j walter thompson jackie huba jwt lady gaga lady trinity leadership podcast management podcast marketing marketing blog marketing book marketing podcast mirum mirum agency mirum agency blog mirum blog monster loyalty personal brand public speaker public speaking social media twitter wpp

Welcome to episode #526 of Six Pixels Of Separation - The Mirum Podcast. I could not be more excited. When anyone uses the term "Futurist," there is only one name that comes to mind: Kevin Kelly. If you have not read his latest book, The Inevitable - Understanding The 12 Technological Forces That Will Shape Our World, you are truly missing out on the opportunity to read and understand what new businesses are going to thrive (and which ones are going to die). Kevin is the Senior Maverick at Wired magazine. He co-founded the magazine in 1993, and served as its Executive Editor for its first seven years. He is also founding editor of the Cool Tools website, which has been reviewing tools daily since 2003. From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, a journal of unorthodox technical news. He co-founded the ongoing Hackers' Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985. His books include the best-selling New Rules for the New Economy, Out of Control (a graphic novel about robots and angels), The Silver Cord (an oversize catalog of the best of Cool Tools), and a personal favorite, What Technology Wants (from 2010). He here is, pontificating about technology and the future. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #526 - Host: Mitch Joel. Running time: 48:55. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Kevin Kelly. The Inveitable. What Technology Wants. The Silver Cord. Out of Control. New Rules for the New Economy. Cool Tools. Wired. Follow Kevin on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #526 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast cool tools david usher digital marketing digital marketing agency digital marketing blog facebook google hackers conference itunes j walter thompson jwt kevin kelly leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog new rules for the new economy out of control social media technology the inevitable the silver chord twitter well what technology wants wired wired magazine wpp

Welcome to episode #525 of Six Pixels Of Separation - The Mirum Podcast. Some know Ryan Holiday as a media strategist, while others know him as a PR machine. Others know him as a speaker, and some know him as a bestselling author. Recently, it seems, Ryan has decided to focus on being a thoughtful non-fiction writer. His efforts have been paying off. His latest book, Ego Is The Enemy, has quickly become a huge bestseller. His last book, The Obstacle Is The Way, exploded as well, as many professional athletes (especially in the NFL) latched on to his modern take on stoicism. It may not seem obvious, but Ryan is looking back on an ancient form of philosophy and modernizing it with amazing insights for people today. How did he make this happen? What do brands (and business professionals) need to know about this? It's important and it matters. What is holding us back? How do we think about ourselves, others and the work that we do? Are social media and technology making us the worst people possible? Ryan's first book was, Trust Me I'm Lying, and his second book was, Growth Hacker Marketing. He's also a contributor to the New York Observer and many more. Many people consider Ryan to be one of the brightest thinkers in business today. I agree. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #525 - Host: Mitch Joel. Running time: 57:07. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Ryan Holiday. Ego Is The Enemy. The Obstacle Is The Way. Growth Hacker Marketing. Trust Me I'm Lying. Follow Ryan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #525 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog ego is the enemy facebook google growth hacker marketing itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog new york observer nfl philosophy ryan holiday social media stoicism the obstacle is the way trust me im lying twitter wpp