Thinking With Mitch Joel

Mitch Joel
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Nov 26, 2017 • 54min

SPOS #594 - Secrets For Powerful Communications With Julian Treasure

Welcome to episode #594 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #594 - Host: Mitch Joel. Sometimes lightning strikes, and you get lucky. There is no question that this is, exactly, what happened to me over ten years ago when I first met Julian Treasure and we happened to sit next to each other at the first TED conference that I ever attended. To watch him ascend has been a treat. To learn from him has been even better. Julian is a sound and communication expert. He travels the world training people to listen better and create healthier sound. He is author of two books, Sound Business, and the recently published, How to be Heard. He's not someone who just attends TED. He's a TED speaker as well. Julian's five TED talks have been watched more than 40 million times. His latest, How to speak so that people want to listen, is in the top 10 TED talks of all time. Julian is also founder of The Sound Agency. The audio-branding company asks and answers the question "How does your brand sound?". Julian's main focus right now is helping people (like you and me) get better at communicating. How To Be Heard is such a great book (seriously... read it!). Enjoy the conversation... Running time: 54:22. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Julian Treasure. How to be Heard. Sound Business. The Sound Agency. Julian's five TED talks. Follow Julian on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #594 - Host: Mitch Joel. Tags: advertising advertising podcast audio audio branding blog blogging brand branding business blog business book business podcast business thinker communications communications expert david usher digital marketing digital marketing agency digital marketing blog digital media facebook google how to be heard innovation itunes j walter thompson julian treasure jwt leadership leadership podcast management management podcast marketing marketing blog marketing podcast media mirum mirum agency mirum agency blog mirum blog mirum podcast social media sound sound business sound expert ted ted conference ted speaker the sound agency twitter wpp
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Nov 19, 2017 • 57min

SPOS #593 - Marketing Lessons From The Toxic Avenger With Jeffrey Sass

Welcome to episode #593 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #593 - Host: Mitch Joel. I've known Jeffrey Sass for many years. We've become friends through the digital channels. It started back when I was speaking at an event in South Florida and stumbled into a domain name convention and auction. I watched the domain Jeans.com go for a ridiculous amount of money. Jeffrey Sass didn't buy that domain, but he's been a part of that scene for a long time. Currently, he's the CMO for .CLUB - now a global brand, and one of the top and most used new domain extensions. What I did not know is his history is helping to market B movies. In the evolution of his career in marketing, he joined the Troma Entertainment team, having met Troma Founders Lloyd Kaufman and Michael Herz, when he was working in a film and TV distributor. He had a long and enjoyable stay in Tromaville, and was deeply involved in writing and producing as well as video and television sales. Troma launched The Toxic Crusaders Saturday morning cartoon series, in addition to contributing creatively to the show, he launched and ran Troma's in-house licensing and merchandising arm, making deals with more than 70 licensees worldwide, including Marvel Comics. So, he recently published the fascinating read, Everything I Know about Business and Marketing, I Learned from The Toxic Avenger - (One Man's Journey to Hell's Kitchen and Back). If that were not enough, he also handled licensing and merchandising for the Emmy Award-winning PBS show, Reading Rainbow. Enjoy the conversation... Running time: 57:17. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jeffrey Sass. Everything I Know about Business and Marketing, I Learned from The Toxic Avenger - (One Man's Journey to Hell's Kitchen and Back). .CLUB. Troma Entertainment. Follow Jeffrey on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #593 - Host: Mitch Joel. Tags: advertising advertising podcast audio b movie blog blogging brand branding business blog business book business podcast business thinker cartoon chief marketing officer cmo david usher digital channel digital marketing digital marketing agency digital marketing blog digital media domain extension domain name domain name convention dot club emmy awards everything I know about business and marketing I learned from the toxic avenger facebook film industry google innovation itunes j walter thompson jeff sass jeffrey sass jwt leadership leadership podcast licensing lloyd kaufman management management podcast marketing marketing blog marketing podcast marvel marvel comics media merchandising michael herz mirum mirum agency mirum agency blog mirum blog mirum podcast movie movie industry pbs reading rainbow social media toxic avenger toxic crusaders troma troma entertainment twitter wpp
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Nov 12, 2017 • 56min

SPOS #592 - Exactly What To Say With Phil Jones

Welcome to episode #592 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #592 - Host: Mitch Joel. I was surprisingly taken aback by the book, Exactly What To Say. There are no stories in this book. No case studies. It's a small book. It's a very smart book. In a world where you might assume that anything and everything has already been written about sales, Phil Jones' book packs a lot of wows. Smart and just the facts and tactics. No fat... all protein. It will also help you to frame (and reframe) how you think about everything from introducing yourself to pitching your wares. Phil is a sales machine at heart. He started his first business at fourteen. He's worked in fashion, retail, sports and beyond. After extensive travel, he honed in on what he likes best: helping other people get more comfortable with closing deals. If you have not picked up, Exactly What To Say... you really should. The subtitle of the book is, "the magic words for influence and impact," and it delivers. Enjoy the conversation... Running time: 56:01. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Phil Jones. Exactly What To Say. Follow Phil on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #592 - Host: Mitch Joel. Tags: advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker case study david usher digital marketing digital marketing agency digital marketing blog digital media exactly what to say facebook fashion google influence innovation itunes j walter thompson jwt leadership leadership podcast management management podcast marketing marketing blog marketing podcast media mirum mirum agency mirum agency blog mirum blog mirum podcast phil jones phil m jones pitching retail sales sales leadership sales training social media twitter wpp
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Nov 5, 2017 • 56min

SPOS #591 - The Funny Thing About Marketing With Tom Fishburne

Welcome to episode #591 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #591 - Host: Mitch Joel. There's this incredible feeling that you get from Tom Fishburne's comics about the marketing industry. Of course, they're funny. With that, they can be very biting (almost to the point of feeling that he's been using Alexa's technology to listen in on some of your meetings), and that is coupled with this opposing sense of care, empathy and love for the business. Hard and soft... at the same time. For years, he has been taking shots at just how much technology has impacted brands and consumers. With that, he doesn't just do it from his pencil. He's been a marketing professional for a long time (from large CPGs like General Mills and Nestle to Method and beyond). Now, he's more commonly known as the Marketoonist (and if you're in business, you do not want to miss his weekly hit), but he also runs a small agency providing business cartooning for clients. Most recently, Tom published his first book, Your Ad Ignored Here (which is a compilation of his work). It's an amazing anthology and you can, literally, see which technologies were happening at any given moment in time and just how much consumers (probably) have not changed (hint: hit them with ads as much as you like, they're just not that into you). Enjoy the conversation... Running time: 56:03. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Tom Fishburne. Your Ad Ignored Here. Marketoonist. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #591 - Host: Mitch Joel. Tags: advertising advertising podcast alexa amazon amazon alexa apple music audio audio branding blog blogging brand branding business business blog business book business podcast business thinker comic david usher digital marketing digital marketing agency digital marketing blog digital media facebook general mills google innovation itunes j walter thompson jwt leadership leadership podcast management management podcast marketing marketing blog marketing industry marketing podcast marketing professional marketing strategist marketing thought leader marketoonist media method mirum mirum agency mirum agency blog mirum blog mirum podcast nestle social media sonic branding spotify streaming technology tom fishburne twitter wpp your ad ignored here
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Oct 29, 2017 • 52min

SPOS #590 - Sonic Branding With David Meerman Scott

Welcome to episode #590 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #590 - Host: Mitch Joel. The power of audio is not just something that we are all seeing in the growth of streaming services like Spotify and Apple Music. More than ever what we often hear is as important as what we read and see. The impact that audio has on a brand cannot be understated. So much so, that famed marketing thought leader and strategist, David Meerman Scott, has a new co-venture (with Juanito Pascual) called, Signature Tones. The bestselling author of The New Rules of Marketing & PR, The New Rules of Sales & Service, Marketing the Moon, Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Eyeball Wars, Newsjacking and more has many thoughts on the intersection and opportunity that exists for marketing and music. Enjoy the conversation... Running time: 52:07. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with David Meerman Scott. Signature Tones. The New Rules of Marketing & PR. The New Rules of Sales & Service. Marketing the Moon. Real-Time Marketing & PR. Marketing Lessons from the Grateful Dead. World Wide Rave. Eyeball Wars. Newsjacking. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #590 - Host: Mitch Joel. Tags: advertising advertising podcast apple music audio audio branding blog blogging brand branding business blog business book business podcast business thinker david meerman scott david usher digital marketing digital marketing agency digital marketing blog digital media eyeball wars facebook google innovation itunes j walter thompson juanito pascual jwt leadership leadership podcast management management podcast marketing marketing blog marketing lessons from the grateful dead marketing podcast marketing strategist marketing the moon marketing thought leader media mirum mirum agency mirum agency blog mirum blog mirum podcast newsjacking real time marketing and pr signature tones social media sonic branding spotify streaming the new rules of marketing and pr the new rules of sales and service twitter world wide rave wpp
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Oct 22, 2017 • 51min

SPOS #589 - The Truth About Innovation With Stephen Shapiro

Welcome to episode #589 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #589 - Host: Mitch Joel. Here's another individual that I have known for many years and - for some silly reason - has never been on this show. When I think about innovation and how to drive change for brands, I think about the work that Stephen Shapiro is doing. Stephen has spent decades showing business leaders and their teams how to approach, tackle and solve their business challenges. His core focus has always been showing brands opportunities to improve innovation models and the cultures that support them. The first innovation opportunity Stephen spotted was the opportunity to innovate within his own life. Halfway through his 15 year tenure at Accenture, while leading the company's business process reengineering practice, he realized he no longer wanted to be responsible for people losing their jobs. So he did exactly the opposite by building Accenture's thriving 20,000-person process and innovation practice, focused on growth and job creation. He then decided to become a noted bestselling author, thinker and consultant. He has published many great books including, 24/7 Innovation, Goal-Free Living, The Little Book of Big Innovation Ideas, Personality Poker and Best Practices Are Stupid. If that were not enough, He is also actively involved with Girl Starter. He is a judge and mentor on the television show (TLC), with the goal of encouraging and enabling your women to launch their own businesses. Enjoy the conversation... Running time: 50:56. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Stephen Shapiro. Personality Poker. Best Practices Are Stupid. 24/7 Innovation. Goal-Free Living. The Little Book of Big Innovation Ideas. Girl Starter. Follow Stephen on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #589 - Host: Mitch Joel. Tags: 247 innovation accenture advertising advertising podcast audio best practices are stupid blog blogging brand branding business blog business book business leader business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog digital media facebook girl starter goal free living google innovation innovation models innovation practice itunes j walter thompson jwt leadership leadership podcast management management podcast marketing marketing blog marketing podcast media mirum mirum agency mirum agency blog mirum blog mirum podcast personality poker social media stephen shapiro the little book of big innovation ideas tlc twitter wpp
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Oct 15, 2017 • 1h 2min

SPOS #588 - Entrepreneurial You With Dorie Clark

Welcome to episode #588 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #588 - Host: Mitch Joel. If you don't think business and opportunity has changed much since technology and connectivity mind-melded, you have not been paying attention. Being "in business" does not mean what it used to mean. Individuals (people like you and I) can (and are) building multiple streams of income doing the work that matters to them on their own time. The results - for many - have been staggering. No one knows this better than Dorie Clark, and this is the area of focus for her latest book, Entrepreneurial You - Monetize Your Expertise, Create Multiple Income Streams And Thrive. Dorie Clark is an adjunct professor at Duke University's Fuqua School of Business and also the author of Reinventing You and Stand Out. A former presidential campaign spokeswoman, the New York Times described her as an "expert at self-reinvention and helping others make changes in their lives." A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank. She has been a dear friend for several years, and she's even won multiple Grammy awards (not a typo). Enjoy the conversation... Running time: 1:01:59. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Dorie Clark. Entrepreneurial You - Monetize Your Expertise, Create Multiple Income Streams And Thrive. Reinventing You. Stand Out. Follow Dorie on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #588 - Host: Mitch Joel. Tags: advertising advertising podcast attention audio blog blogging brand branding business blog business book business podcast business thinker connectivity david usher digital marketing digital marketing agency digital marketing blog digital media dorie clark duke university entrepreneur entrepreneurial you facebook fuqua school of business google grammy grammy award harvard business review itunes j walter thompson jwt leadership leadership podcast management management podcast marketing marketing blog marketing podcast media microsoft mirum mirum agency mirum agency blog mirum blog mirum podcast multiple streams of income new york times reinventing you social media stand out technology twitter world bank wpp
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Oct 8, 2017 • 56min

SPOS #587 - Scott Galloway Rants On The Digital Age

Welcome to episode #587 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #587 - Host: Mitch Joel. He's one of the most respected thinkers in digital media. It's mostly due to his YouTube rants... and he pulls no punches. It takes many people aback, because Scott Galloway is not your typical YouTuber. Scott is a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named "One of the World's 50 Best Business School Professors" by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Scott was elected to the World Economic Forum's Global Leaders of Tomorrow and has served on the boards of directors of Urban Outfitters, Eddie Bauer, The New York Times Company, and UC Berkeley's Haas School of Business. I first discovered Scott's work as the Founder of L2 research (now owned by Gartner) and his incredible keynote presentations on state of the digital economy called, Winners And Losers In The Digital Age. Most recently, Scott published his first business book, The Four - The Hidden DNA of Amazon, Apple, Facebook, and Google, and it's an incredible read. Enjoy the conversation... Running time: 55:50. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Scott Galloway. The Four - The Hidden DNA of Amazon, Apple, Facebook, and Google. Scott on YouTube. L2. Follow Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #587 - Host: Mitch Joel. Tags: advertising advertising podcast amazon apple audio blog blogging brand brand strategy branding business blog business book business podcast business thinker david usher digital age digital economy digital marketing digital marketing agency digital marketing blog digital media eddie bauer facebook gartner google hass school of business itunes j walter thompson jwt l2 l2 research leadership leadership podcast management management podcast marketing marketing blog marketing podcast media mirum mirum agency mirum agency blog mirum blog mirum podcast new york times new york times company nyu nyu stern school of business poets and quants professor prophet brand strategy red envelope scott galloway social media the four twitter uc berkley urban outfitters world economic forum wpp youtube youtuber
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Oct 1, 2017 • 1h 4min

SPOS #586 - Making Great Choices With Roger Martin

Welcome to episode #586 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #586 - Host: Mitch Joel. A legend in the world of business, leadership and management. A true legend. That is a fact when it comes to Roger Martin. Roger has published over ten bestselling business books, the most recent of which are Creating Great Choices (with Jennifer Riel), Getting Beyond Better and Playing to Win. He is known as being one of the individuals behind the inception of concepts like "design thinking" and "integrative thinking." He's an academic (the Institute Director of the Martin Prosperity Institute and the Michael Lee-Chin Family Institute for Corporate Citizenship at the Rotman School of Management and the Premier's Chair in Productivity & Competitiveness. From 1998 to 2013, he served as Dean as well) and deep thinker (he has written a ton of article for Harvard Business Review and placed third on the 2013 Thinkers50 list. When big companies need to think differently about innovation and strategy, they turn to Roger. In this episode, we discuss his latest book, Creating Great Choices, on integrative thinking and the current business landscape. Enjoy the conversation... Running time: 1:04:01. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Roger Martin. Creating Great Choices. Martin Prosperity Institute. Rotman School of Management. Follow Roger on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #586 - Host: Mitch Joel. Tags: academic advertising advertising podcast audio blog blogging brand branding business blog business book business landscape business podcast business thinker creating great choices david usher design thinking digital marketing digital marketing agency digital marketing blog facebook getting beyond better google harvard business review innovation integrative thinking itunes j walter thompson jennifer riel jwt leadership leadership podcast management management podcast marketing marketing blog marketing podcast martin prosperity institute michael lee chin family institute for corporate citizenship mirum mirum agency mirum agency blog mirum blog mirum podcast playing to win roger l martin roger martin rotman rotman school of management social media strategy thinkers 50 thinkers50 twitter wpp
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Sep 24, 2017 • 1h 3min

SPOS #585 - Killing Marketing With Robert Rose

Welcome to episode #585 of Six Pixels Of Separation - The Mirum Podcast. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #585 - Host: Mitch Joel. This conversation should have happened years ago. When I think about content marketing, I think about Robert Rose (and his co-author/business in crime buddy, Joe Pullizi, of course). To state what Robert Rose does is simple: he helps marketers become stellar storytellers. But that's really not even the half of it. For more than 25 years, Robert has been at the forefront of marketing and content marketing. He is currently the Chief Strategy Officer for The Content Advisory, the education and consulting group for The Content Marketing Institute, and is deeply involved in Content Marketing World. Robert also co-hosts the amazing podcast, PNR's This Old Marketing, with Joe. He is also an investor and advisor to startups like Akoonu, DivvyHQ and Tint. Most recently, he published his third book, Killing Marketing, with co-author Joe Pulizzi. His two other books were Experiences - The Seventh Era of Marketing and Managing Content Marketing. So, is it time to kill marketing? You be the judge. Enjoy the conversation... Running time: 1:02:32. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Robert Rose. Killing Marketing. Experiences - The Seventh Era of Marketing. Managing Content Marketing. The Content Advisory. The Content Marketing Institute. Content Marketing World. This Old Marketing. Follow Robert on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #585 - Host: Mitch Joel. Tags: advertising advertising podcast akoonu audio blog blogging brand branding business blog business book business podcast business thinker chief strategy officer cmi content content marketing content marketing institute content marketing world cso david usher digital marketing digital marketing agency digital marketing blog divvyhq experiences facebook google itunes j walter thompson joe pullizi jwt killing marketing leadership podcast management podcast managing content marketing marketer marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast pnr robert rose social media storyteller storytelling the content advisory the seventh era of marketing this old marketing this old marketing podcast tint twitter wpp

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