SPOS #590 - Sonic Branding With David Meerman Scott

Welcome to episode #590 of Six Pixels Of Separation - The Mirum Podcast. 

Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #590 - Host: Mitch Joel. The power of audio is not just something that we are all seeing in the growth of streaming services like Spotify and Apple Music. More than ever what we often hear is as important as what we read and see. The impact that audio has on a brand cannot be understated. So much so, that famed marketing thought leader and strategist, David Meerman Scott, has a new co-venture (with Juanito Pascual) called, Signature Tones. The bestselling author of The New Rules of Marketing & PR, The New Rules of Sales & Service, Marketing the Moon, Real-Time Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Eyeball Wars, Newsjacking and more has many thoughts on the intersection and opportunity that exists for marketing and music. Enjoy the conversation... 

• Running time: 52:07.
• Hello from beautiful Montreal.
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• Six Pixels of Separation the book is now available.
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• Here is my conversation with David Meerman Scott.
• Signature Tones.
• The New Rules of Marketing & PR.
• The New Rules of Sales & Service.
• Marketing the Moon.
• Real-Time Marketing & PR.
• Marketing Lessons from the Grateful Dead.
• World Wide Rave.
• Eyeball Wars.
• Newsjacking.
• Follow David on Twitter.
• This week's music: David Usher 'St. Lawrence River'.

Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #590 - Host: Mitch Joel.

Tags: advertising advertising podcast apple music audio audio branding blog blogging brand branding business blog business book business podcast business thinker david meerman scott david usher digital marketing digital marketing agency digital marketing blog digital media eyeball wars facebook google innovation itunes j walter thompson juanito pascual jwt leadership leadership podcast management management podcast marketing marketing blog marketing lessons from the grateful dead marketing podcast marketing strategist marketing the moon marketing thought leader media mirum mirum agency mirum agency blog mirum blog mirum podcast newsjacking real time marketing and pr signature tones social media sonic branding spotify streaming the new rules of marketing and pr the new rules of sales and service twitter world wide rave wpp