The Best Idea Yet

Discover how Costco's Kirkland Signature transcended the typical store brand stereotype to become a retail titan. Dive into the story behind the iconic $1.50 hot dog and its impact on customer loyalty. Learn about Saul Price's revolutionary approach to retail that reshaped consumer experiences and sparked competition. From premium products like tequila to staple grocery items, Kirkland has a reputation for quality that defies the ‘generic’ label. It’s a fascinating journey of innovation, strategy, and a dash of humor that changed the shopping landscape forever.

Taco Bell was struggling and needed an idea so bold… so over-the-top… so WEIRD… that it would capture America’s taste buds and Instagram feeds. So when it unveiled the Doritos Locos Tacos (or ""DLT"") in 2012, jaws dropped…then immediately started chomping. The hard-shell taco coated with cheesy Dorito dusting became the biggest fast food hit of the decade, selling over a billion tacos. Even tastier for Taco Bell: the red-hot fan hype turned the DLT into the first viral fast food hit of the social media age. But creating the DLT wasn’t a simple matter of sprinkling on some cheese dust. It took two years, 40 (!) prototypes, and some of the smartest minds in food science working in a secret lab to crack the deliciously elusive code. Discover the mom-and-pop restaurant that inspired Taco Bell's founder, how being more like Bridget Jones can up your idea hit rate, and why the Doritos Locos Taco is the best idea yet.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterFollow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kids once faced a TV dilemma: too much screen time and lagging behind in school. Enter Sesame Street, a revolutionary show that turned entertainment into education. With beloved characters like Big Bird and Elmo, the show broke racial barriers and taught important life lessons. It pioneered a new era in children's programming by merging fun with learning. Discover how Jim Henson and his Muppets captured hearts while tackling serious topics in a clever way, leaving a lasting legacy that has educated millions across generations.

Discover how Patagonia fleece became a staple for climbers and venture capitalists alike. Yvon Chouinard, the founder, aimed for outdoor adventure rather than high-end fashion, all while battling his anti-corporate instincts. A quirky inspiration from toilet seat covers led to groundbreaking fabric innovations. Explore Patagonia's journey from struggling company to sustainability hero, and hear tales of thrilling climbs in Yosemite that shaped both gear and mindset. It's a fascinating blend of adventure, environmentalism, and unexpected successes.

Discover the tasty origins of Phish Food, a philanthropic flavor born from the collaboration between Ben & Jerry and the band Phish. Learn how two college dropouts turned a dilapidated gas station into a revolutionary ice cream empire. Experience their ups and downs, including leaky roofs and moments of doubt. Explore the concept of complementary cofounders and how a Vermont-only IPO strengthened their connection to the community. This tale of innovation and social mission will leave you inspired and craving ice cream!

Dive into the captivating backstory of Monopoly, a game born from a feminist critique of economic inequality. Discover how Lizzie Maggie's original vision was overshadowed by a savvy salesman who turned it into a worldwide phenomenon. Unravel the controversial legal battles and brand myths that resulted in the game's iconic status. Explore the evolution from a cautionary tale of greed to family game nights filled with ruthless competition—highlighting the chaotic fun and unexpected lessons learned through play.

Discover the wild journey of Red Bull from a Thai pharmacy drink to a global energy powerhouse. Learn about the quirky origins of Krating Daeng and the innovative marketing that made it a sensation. Delve into the thrilling world of Flugtag, where homemade flying machines take flight in spectacular fashion. Plus, explore Felix Baumgartner's jaw-dropping stratospheric jump and how it transformed the brand's image. Uncover the humorous side of Red Bull's marketing and its unique approach to extreme sports.

Discover how the Fender Stratocaster revolutionized music and solidified its iconic status in rock and roll. From Buddy Holly to Jimi Hendrix, this guitar has shaped generations of musicians and genres. Learn about Leo Fender's unlikely journey to creating the perfect electric guitar while dealing with personal and manufacturing struggles. Explore the deep connections between guitarists and their instruments, and why the dynamics of great bands mirror successful entrepreneurial teams.

Discover the sweet origins of Reese’s Peanut Butter Cups, born from a factory accident and a frog salesman’s ambition. Explore the delicious contrast of chocolate and peanut butter, and why our brains crave such perfect combos. Delve into H.B. Reese’s journey from financial struggles to candy mogul, alongside Milton Hershey's transformation in the chocolate industry. Learn how embracing mistakes can lead to the happiest accidents and solidify a legacy in the candy world.

Discover the remarkable history of the longest-running video game, Oregon Trail, which has captivated millions since 1971. This innovative game, born from the creativity of three student teachers, helped shape the edutainment industry worth over $6 billion. Learn about an ambitious teacher's efforts to revive the game for modern classrooms and its transformation into a pioneering educational tool. The journey from a simple classroom project to a cultural icon is explored, highlighting how it made learning fun without a profit motive.