The Best Idea Yet

Discover how the Frappuccino transitioned from a summer sales experiment to Starbucks' flagship drink. Explore the origins of this icy treat, born at a small Boston shop, and its journey into a global phenomenon. Uncover the cultural clash as Starbucks wrestled with tradition versus innovation and learn about the rise of coffee culture in Seattle. Dive into the unique blend of marketing genius and consumer trends that turned a simple idea into a billion-dollar success story.

Kevin Eastman and Peter Laird were just trying to get work. These two broke illustrators were scraping by on side hustles and instant ramen… until, one fateful night, Kevin drew a doodle to get Peter to laugh: a nunchuck-wielding turtle in a ninja mask. But this one “dumb” drawing would launch the most successful self-published, creator-owned comic in history. The Teenage Mutant Ninja Turtles— crime-fighting reptiles named for Renaissance painters— have taken on many forms, from gritty comic to kiddie cartoon to box-office sensation. They were also the third-bestselling action figure of all time, right behind GI Joe and Star Wars. Learn how Kevin and Peter turned a “yes-and” improv game into a multi-billion-dollar franchise, and why the Remix Effect helps you go viral. (Also, we have the goods on how these Turtles came to love pizza.) Here’s why the Teenage Mutant Ninja Turtles are the best idea yet.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterFollow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Discover the incredible journey of Lonnie Johnson, a nuclear engineer turned toy inventor, who created the Super Soaker from a surprising bathroom moment. Learn how his innovative spirit reshaped backyard fun and launched a billion-dollar industry. Hear about the challenges he faced, from flaky investors to corporate giants, and the valuable lessons in turning side hustles into realities. With insights into resilience and determination, this story is a splash of inspiration for aspiring creators everywhere!

Dive into the sugary saga of Peeps, the marshmallow treats that rose from obscurity to Easter fame! Discover how Roscoe Rodda's candy factory faced off against Hershey's and the quirky journey of these chicks. Learn about the surprising marketing strategies that boosted their popularity, including fun collaborations with brands like Crocs. Plus, uncover the sweet science behind their longevity, proving that these squishy delights can stand the test of time. A delightful blend of history, innovation, and playful chaos!

Discover how Apple revolutionized mobile technology with the iPhone, initially resisted by Steve Jobs. Uncover the chaos of the development process, including secret projects and high-stakes engineering challenges. Learn how the iPhone combined multiple devices into one, creating a new app economy and reshaping society. Hear about the wild journey from early skepticism to the spectacular launch, where one flakey prototype could have derailed everything. Delve into the stories of key innovators and the relentless drive that transformed our daily lives.

Discover the heartwarming origin of Goldfish Crackers, born from a loving gesture in Switzerland and transformed into a billion-dollar brand. Delve into the inspiring journey of a woman who built a bakery empire during the Great Depression. Explore the quirky cultural significance of these beloved snacks and their remarkable production in Willard, Ohio. With playful anecdotes and lessons on adaptability, this tale underscores how a simple cracker became a cherished part of childhood and even made its way into space!

Discover how a visionary ex-radio executive overcame skepticism to launch a revolutionary music video channel in 1981. This podcast highlights MTV's colossal impact on youth culture, its role in promoting diversity, and the evolution from music videos to reality television. Hear anecdotes about Michael Jackson's influence and the unforgettable moments from shows like Total Request Live. Dive into the playful nostalgia of high school antics as the hosts laugh about their past, all while celebrating MTV's game-changing legacy in entertainment.

Discover how Costco's Kirkland Signature transcended the typical store brand stereotype to become a retail titan. Dive into the story behind the iconic $1.50 hot dog and its impact on customer loyalty. Learn about Saul Price's revolutionary approach to retail that reshaped consumer experiences and sparked competition. From premium products like tequila to staple grocery items, Kirkland has a reputation for quality that defies the ‘generic’ label. It’s a fascinating journey of innovation, strategy, and a dash of humor that changed the shopping landscape forever.

Taco Bell was struggling and needed an idea so bold… so over-the-top… so WEIRD… that it would capture America’s taste buds and Instagram feeds. So when it unveiled the Doritos Locos Tacos (or ""DLT"") in 2012, jaws dropped…then immediately started chomping. The hard-shell taco coated with cheesy Dorito dusting became the biggest fast food hit of the decade, selling over a billion tacos. Even tastier for Taco Bell: the red-hot fan hype turned the DLT into the first viral fast food hit of the social media age. But creating the DLT wasn’t a simple matter of sprinkling on some cheese dust. It took two years, 40 (!) prototypes, and some of the smartest minds in food science working in a secret lab to crack the deliciously elusive code. Discover the mom-and-pop restaurant that inspired Taco Bell's founder, how being more like Bridget Jones can up your idea hit rate, and why the Doritos Locos Taco is the best idea yet.Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterFollow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kids once faced a TV dilemma: too much screen time and lagging behind in school. Enter Sesame Street, a revolutionary show that turned entertainment into education. With beloved characters like Big Bird and Elmo, the show broke racial barriers and taught important life lessons. It pioneered a new era in children's programming by merging fun with learning. Discover how Jim Henson and his Muppets captured hearts while tackling serious topics in a clever way, leaving a lasting legacy that has educated millions across generations.