

The CTO Playbook
Adam Horner
Join Adam Horner, a CTO with over 30 years in the tech industry, on The CTO Playbook — the podcast dedicated to helping CTOs excel. Perfect for CTOs and tech leaders navigating the complexities of their roles, each episode offers clear insights, innovative strategies, and practical advice from top leaders in tech.
With Adam’s extensive experience mentoring engineers and tech leaders, and over a decade as a CTO, you’ll gain the tools and knowledge to build and refine your own CTO playbook. Whether you're tackling complex projects, fostering innovation, leading teams, or shaping your company's tech strategy, this podcast is your go-to resource.
Adam’s journey from engineer to strategic CTO was challenging. He learned through the school of hard knocks, making avoidable mistakes and facing countless challenges. Often out of his comfort zone and wishing for more guidance, he created this podcast to provide the support and advice he once lacked.
Tune in for engaging interviews, leadership tips, and the latest in technology strategy. Each episode is designed to help you lead with confidence and level up as a CTO.
Listen now to start your journey with The CTO Playbook and build your own playbook to excel in your role.
With Adam’s extensive experience mentoring engineers and tech leaders, and over a decade as a CTO, you’ll gain the tools and knowledge to build and refine your own CTO playbook. Whether you're tackling complex projects, fostering innovation, leading teams, or shaping your company's tech strategy, this podcast is your go-to resource.
Adam’s journey from engineer to strategic CTO was challenging. He learned through the school of hard knocks, making avoidable mistakes and facing countless challenges. Often out of his comfort zone and wishing for more guidance, he created this podcast to provide the support and advice he once lacked.
Tune in for engaging interviews, leadership tips, and the latest in technology strategy. Each episode is designed to help you lead with confidence and level up as a CTO.
Listen now to start your journey with The CTO Playbook and build your own playbook to excel in your role.
Episodes
Mentioned books

Nov 26, 2024 • 51min
19: Tech Leaders Need Empathy, Not Just Code with Gareth Thomas
Join The CTO Playbook Slack Community to connect with other CTOs!Gareth Thomas is a seasoned CTO with over 25 years of experience building and leading tech teams.In this episode, you're going to learn why Gareth decided to step away from coding to focus on leadership, his strategies for creating high-performing teams without burning out engineers, the biggest mistake tech leaders make when managing people, how empathy plays a crucial role in leading tech teams and why promoting from within can be a game-changer for scaling your business.Gareth Thomas is a creative technology executive with deep expertise in both product strategy and engineering leadership, backed by extensive CIO/CTO and board-level experience. He has proven to have the ability to lead large, cross-functional teams and harness AI to drive innovation, accelerate product development, and scale businesses in high-growth sectors such as pharma, insurance, digital health, and financial services.Timestamps:[03:10] Gareth’s journey from software engineer to CTO [04:23] Why he moved from coding to leadership [05:54] How burnout shaped his approach to managing teams [07:06] Creating high-performing tech teams without burnout [08:31] The power of empathy in leading tech teams [09:45] Why managing people is not taught to new leaders [10:53] How to avoid common leadership pitfalls [12:04] Navigating the loneliness of the CTO role [13:20] Balancing the needs of the C-suite with engineering [14:58] The “us vs. them” mindset in leadership [16:15] Promoting from within to build strong teams [17:34] Identifying key players early on [18:45] Gareth’s method for assessing team satisfaction [20:09] Spotting early signs of employee dissatisfaction [21:35] Building trust with one-on-one conversations [22:57] The importance of “fire jumpers” in tech teams [24:10] How senior engineers solve complex problems [25:33] The challenge of managing remote teams [26:58] Bridging the gap between tech and business teams [28:12] The value of experienced individual contributors [29:44] Justifying high salaries for top engineers [30:59] Why coding experience is critical for CTOs [32:16] Problems with non-technical CTOs [33:35] The intuition that comes with deep coding experience [34:51] Building a company culture around mentorship [36:05] Improving the interview process for better hires [37:29] Reducing bias in hiring decisions [38:47] Scaling teams while keeping a flat structure [39:58] Using empathy to retain top talent [41:22] Rethinking hiring strategies in tech [42:38] Advice for new CTOs facing leadership challenges [43:55] The rise of the individual contributor role [45:10] Creating clear career progression paths [46:28] Empowering engineers with ownership [47:40] Leveraging internal promotions for growth [48:59] Gareth’s thoughts on leadership training [50:15] Aligning tech goals with business strategy Want to hear more from Gareth? Check out the Tech-Captains Podcast.Find more from Adam on LinkedIn and YouTube and check out Adam's CTO coaching company Synova Tech.

Nov 19, 2024 • 37min
18: Coaching Managers for Excellence with Zach Goldberg
Join The CTO Playbook Slack Community to connect with other CTOs!Zach Goldberg is a seasoned CTO and author of “The Startup CTO's Handbook”.In this episode, you're going to learn the key lessons Zach gained from leading multiple startup engineering teams, common mistakes CTOs make when managing growth, how to build a culture of continuous learning and high performance, why external thought leadership matters for tech leaders, and much more.Zach Goldberg is an executive coach, the author of the 10k+ GitHub star book, “The Startup CTO’s Handbook” and the CTO of Gruntwork. Zach graduated from the University of Pennsylvania Magna Cum Laude with a degree in Computer Science and Engineering. He’s been the CTO of seven startups including WiFast, Sticks and Brains, AutoLotto, Trellis Technologies, GrowFlow, Towards Equilibrium Inc. and most recently Gruntwork, as well as an Entrepreneur in Residence at Tencent and an Associate Product Manager at Google.Timestamps:[01:34] Zach shares his journey from engineer to CTO [02:47] The origins of The Startup CTO's Handbook [05:11] Key lessons learned from managing engineering teams [06:18] Balancing management responsibilities in growing teams [07:39] Different challenges with various management styles [10:22] The value of culture in retention and hiring [12:02] Creating a culture of learning in tech teams [13:21] Ensuring managers support learning opportunities [15:31] Measuring coaching success with feedback loops [17:11] Why skip-level meetings can improve transparency [19:12] Benefits of connecting with lower-level team members [23:05] Encouraging documentation and writing skills [24:33] Why writing is a valuable skill for tech leaders [27:18] Writing documentation for different user perspectives [28:38] How consuming your own product builds empathy [30:36] Practical examples of fostering empathy in engineering [32:30] Zach’s advice for new CTOs entering growth organizations [33:30] How to handle mistakes and setbacks as a leader [34:44] Value of CTO coaching and leadership developmentWant Zach Goldberg’s advice? Book a discovery call today to get an introduction to what Executive Leadership Coaching can help you achieve. Find Zach through The Startup CTO Coach’s Website and on LinkedIn.Resources Mentioned:The Startup CTO's Handbook by Zach Goldberg | Book or AudiobookTurn the Ship Around! by David Marquet | Book or Audiobook Extreme Ownership by Jocko Willink and Leif Babin | Book or AudiobookFind more from Adam on LinkedIn and YouTube and check out Adam's CTO coaching company Synova Tech.

Nov 12, 2024 • 53min
17: Funding Success Made Simple with Thorgeir Einarsson
Join The CTO Playbook Slack Community to connect with other CTOs!Thorgeir Einarsson is a seasoned CEO and advisor who has helped hundreds of tech startups secure funding and navigate acquisitions.In this episode, you're going to learn why CTOs play a crucial role in fundraising and M&A deals, common mistakes CTOs make that can kill a deal, the importance of transparency during technical due diligence, how AI is changing the expectations for tech leaders, and why a CTO’s communication skills are as important as their technical knowledge.Thorgeir Einarsson is the founder of Elevera Advisers and has created, built and sold tech companies in Europe, the US, Asia and Africa for the last 35 years. Thorgeir co-founded Pitchago in 2020, which is an innovative SaaS platform for incubators & entrepreneurs to self-assess their startups and build a level-up action plan.Timestamps:[05:00] Introduction to Thorgeir’s background in fundraising [06:33] Differences between M&A and raising capital [08:01] Role of a CTO during M&A and fundraising [09:33] Importance of preparation in fundraising [10:10] Changes in the CTO role with AI advancements [10:33] Should a non-founder CTO act like a founder? [12:36] Why investors worry about non-founder CTOs [14:34] Due diligence process explained [15:23] What to include in a technical presentation [16:53] Should you hide flaws during due diligence [18:24] How startups handle imperfect technology [20:14] Learning from past M&A deals[21:28] How a CTO can sell their vision effectively [23:17] Focus on solving real problems with technology [24:04] Why a CTO should communicate the company vision [25:31] Examples of successful CTOs in M&A deals [26:49] The importance of reading the room during negotiations [28:49] Challenges of dealing with different tech stacks in M&A [29:45] Why CTOs need to have a bit of attitude [30:24] Avoiding the “not invented here” mindset [31:59] How a CTO’s openness impacts M&A success [33:18] Influence of a CTO in deal negotiations [34:36] Balancing technical and business perspectives [36:00] When is a complete technology rewrite necessary?[37:08] The evolving importance of the CTO role [39:20] How AI is changing the software industry [41:05] Global trends and their impact on CTOs [43:48] Building a scenario-based product roadmap [45:06] Preparing for uncertain market conditions [46:00] How to decide on a major tech overhaul [47:51] Why the CTO should work closely with the CEO [49:59] Introduction to Pitchago’s assessment tool [50:45] How Pitchago helps with funding readiness[52:59] How CTOs can become better communicators Get a thorough 360-degree Pitchago Assessment of your venture in just 5 minutes for free! Find Thorgeir Einarsson on LinkedInResource Mentioned:Pitchago | WebsiteElevera Advisers | WebsiteThree Types of Online Attacks with Mikko Hypponen | TEDx TalkFighting Viruses, Defending The Net with Mikko Hypponen | TEDx TalkFind more from Adam on LinkedIn and YouTube and check out Adam's CTO coaching company Synova Tech.

Nov 5, 2024 • 31min
16: How to Build an Engineering Strategy that Scales Without Wasting Resources
In this episode, Adam talks about how to create a strong engineering strategy and prioritize creating roadmaps that align with company goals while effectively communicating your strategy to the entire team.Timestamps:[02:19] Aligning the engineering strategy with company goals [06:00] Creating a roadmap for the engineering strategy[13:40] Building a process roadmap [24:03] Prioritizing and executing the engineering strategy Join The CTO Playbook Slack Community to connect with other CTOs!Find more from Adam on LinkedIn and YouTube and check out Adam's CTO coaching company Synova Tech.

Oct 29, 2024 • 52min
15: The Hidden Threats Facing Product And Tech Leaders with Todd Zino
In this episode, Adam and Todd talk about why tech and product leaders need to expand their roles in today's market, why many startups struggle with tech debt and product debt, how AI is reshaping the responsibilities of engineers and CTOs, what the future holds for fractional CTO roles, and what Todd thinks about the shifting demands on tech leaders and the future of the CTO role.Todd is an experienced CPTO now doing fractional work, startup advisory, and working on his own SaaS platform. Todd offers consulting services for businesses seeking responsible growth and transformation. He is also working on a customer data platform that will unlock the true potential of AI and CRM in the new technology landscape.Timestamps:[06:19] The challenges of scaling tech teams during hypergrowth [12:09] Why smaller teams can achieve more with the right structure [24:18] How fractional roles fit into today’s tech leadership landscape[27:10] The evolution of the CTO role and what’s next for leaders [37:10] The future of no-code and low-code tools [41:53] The importance of financial training for tech leaders [45:35] Predictions for the role of CTOs over the next decadeConnect with Todd on LinkedIn. Join The CTO Playbook Slack Community to connect with other CTOs!Find more from Adam on LinkedIn and YouTube and check out Adam's CTO coaching company Synova Tech.

Oct 21, 2024 • 1h 2min
14: Blueprint for Growing Global, Remote-First Engineering Teams with Magnus Lenngren
Magnus Lenngren is an engineering leader and a three-time unicorn builder.In this episode, you'll find out how to scale remote-first engineering teams effectively, the key challenges leaders face when growing teams quickly, the biggest mistakes to avoid during hypergrowth, why strong company culture is critical in scaling, and how to keep employees engaged and productive in a remote setting.Magnus is an experienced CTO and Director of Engineering, skilled at scaling engineering teams, especially in Fintech, with experience at Collector Bank, Klarna, and now Mews among others. Magnus is also an investor, having led Collector’s corporate venture capital division. Magnus is currently focused on scaling Mews’ remote engineering teams.Timestamps:[11:05] How to scale remote teams effectively [16:28] Benefits of building a remote-first team [22:13] Providing co-working spaces for remote employees [35:17] Using new hires for onboarding other employees [41:05] Applying the Conway/Yawnoc strategy to reshape teams [46:22] Mistakes leaders make when scaling fast [51:03] Focusing on continuous improvement over fixed metrics [57:13] Balancing efficiency with hyper-growth challengesConnect with Magnus on LinkedIn.Join The CTO Playbook Slack Community to connect with other CTOs!Find more from Adam on LinkedIn and YouTube and check out Adam's CTO coaching company Synova Tech.

Oct 14, 2024 • 46min
13: How To Network and Build Powerful Connections with Zoe Cunningham
Zoe Cunningham, an award-winning technology professional and Director at Softwire, discusses her insights on networking. She reveals common misconceptions about networking, emphasizing its value for career growth. Zoe offers practical tips for building genuine connections, especially for introverts, and provides strategies to prepare for events. She also shares how to make networking feel less transactional and encourages a focus on nurturing authentic relationships over time. Discover how a relaxed mindset can make networking a rewarding experience.

Oct 12, 2024 • 53min
12: Upgrade Your Bitcoin Knowledge (2024 Edition) with Adem Bilican
Join The CTO Playbook Slack Community to connect with other CTOs!In this episode, Adam interviews Adem Bilican, the CTO at Relai, the App, about Bitcoin's value and its potential as a global currency. Adem discusses the technological advancements in Bitcoin, such as the Lightning Network, and offers insights into overcoming barriers to adoption.Adem Bilican, is the co-founder and CTO at Relai, Europe's number one Bitcoin app. We provide an app for your mobile phone that users can use to easily buy and sell Bitcoin while keeping full ownership.Timestamps:6:15 Improving mobile wallets to boost Bitcoin user adoption. 20:50 Using renewable energy for more efficient Bitcoin mining. 25:35 Leveraging Bitcoin’s capped supply to increase long-term value. 29:10 Introducing the Lightning Network for instant Bitcoin transactions at zero cost. 38:30 Ensuring user control with self-custodial wallets in the Relai app. 44:50 Securing your Bitcoin wallet with reliable backup and restore options.Get the Relai App to help you buy and manage your Bitcoin and follow Adem on X.Resources Mentioned:Mastering Bitcoin by Andreas Antonopoulos | Book or AudiobookMastering the Lightning Network by Andreas Antonopoulos | Book Bitcoin Nashville | WebsitePlan B Forum in Switzerland (Oct 2024) | WebsiteBitaxe Mining Device | Website Find more from Adam on LinkedIn and YouTube and check out Adam's CTO coaching company Synova Tech.

Sep 30, 2024 • 26min
11: The Parable of the Firefighter CTO
Join The CTO Playbook Slack Community to learn more about how to be a great CTO!In this episode, Adam discusses how CTOs can transition from firefighting to strategic leadership by following a structured, disciplined approach.Timestamps:5:19 Create time blocks for strategic work to avoid constant firefighting.9:51 Build trust by empowering your team through delegation.16:07 Focus on documenting why and how, not just what, to improve processes.23:38 Block off time for your top priority and protect it fiercely.Resources Mentioned:Michael Lopp | LinkedInFind more from Adam on LinkedIn and YouTube and check out Adam's CTO coaching company Synova Tech.

Sep 23, 2024 • 45min
10: The Five S's for Delivering Technical Presentations with Dipak Mistry
Dipak Mistry, a senior architect with 25 years in the field, shares his expertise on technical presentations. He emphasizes the importance of storytelling and tailoring presentations to the audience. Dipak introduces his 'five S's' framework that ensures clarity and engagement. He discusses avoiding distractions by focusing on core objectives and highlights the value of templates for consistency. Overall, his insights aim to help IT professionals deliver impactful messages while aligning their presentations with business goals.