The CTO Playbook

34: The Five CTO Archetypes: Which One Are You?

Mar 11, 2025
Discover the world of CTO coaching and its transformative impact on leadership. The discussion highlights common challenges faced by CTOs and shares personal journeys from technical roles to executive positions. Dive into the five unique CTO archetypes: the firefighter, the seasoned technologist, and more. Learn how structured coaching can boost confidence, tackle stress, and enhance strategic influence. Real-life stories illustrate the importance of investing in personal growth and navigating the complexities of leadership.
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ANECDOTE

CTO Early Career Pivot Stress

  • Adam Horner recounts early CTO challenges during a high-risk fintech pivot at Satago.
  • He reflects how coaching could have eased his stress and bolstered confidence sooner.
INSIGHT

Five CTO Archetypes Defined

  • Five CTO archetypes capture common CTO challenges requiring coaching.
  • Each archetype needs targeted strategies to transition from reactive to strategic leadership.
ANECDOTE

From Feature Overwhelm to Strategy

  • A coached CTO moved from drowning in feature backlogs to aligning founders and engineers on business-impact priorities.
  • This shift established her as a key strategic leader beyond running engineering.
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