

Sports Media Watch Podcast
Jon Lewis
Sports Media Watch founder Jon Lewis is joined each week by Armand Broady for a weekly discussion of the latest developments in the sports media industry, from ratings to rights deals to personnel moves. Go beyond the headlines with the in-depth analyses and historical context that are a hallmark of Sports Media Watch.
Episodes
Mentioned books

Mar 27, 2024 • 40min
March Madness ratings, Kim Mulkey, NFL on Christmas and sports betting scandals
On today's episode, Jon Lewis and Drew Lerner discuss viewership for both the men's and women's NCAA Tournaments, including Caitlin Clark and Iowa's record-setting numbers, and how the chalky setup for both tournaments can lead to strong viewership here on out. The crew also discusses the impending Washington Post story on Kim Mulkey and a potential Iowa-LSU rematch in the Elite 8. Jon and Drew then shift to the NFL's announcement that they will play two games on Christmas Day this upcoming season, before closing out the show with a discussion on gambling in the context of the Shohei Ohtani and Jontay Porter stories.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mar 20, 2024 • 34min
NCAA men's and women's hoops comparisons, CFP media rights deal and more
On today's episode Jon Lewis and Drew Lerner discuss Selection Sunday viewership and the countless comparisons between the men's and women's tournaments in the media. The crew also talks about the new College Football Playoff rights deal and the return of the national title game to ABC.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mar 14, 2024 • 45min
More Caitlin Clark ratings, NCAA Tournament announcers, NBA TV deal and more
On today's episode, Jon Lewis and Drew Lerner discuss a potpourri of sports media topics, starting with the huge viewership that women's college basketball had last week, and whether the sport can sustain that strength post-Caitlin Clark. Then, the crew hits on a few storylines in men's college basketball including Greg Gumbel's absence from the CBS studio this year, Ian Eagle taking over the top play-by-play spot, and Bill Walton missing time due to health issues. Jon and Drew end with some quick hitters including the NBA's exclusive negotiating window opening up, reports that NBC looks likely to pick up a package, WBD turning TruTV into a sports channel, and FOX announcing a Friday night college football package.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mar 6, 2024 • 41min
Caitlin Clark ratings and the future of WCBB and WNBA; plus, passing of Chris Mortensen
On today's episode, Jon Lewis and Drew Lerner dive into the impact Caitlin Clark is having on women's basketball. The crew covers the recent viewership records that Clark has helped set, whether a deep run by Iowa in the tournament could threaten to post bigger viewership numbers than the men's tournament, what Clark's viewership impact will be for the WNBA, and if she has earned a spot on the USA Olympic team. Jon and Drew close the show with a brief discussion on the legacy of Chris Mortensen.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 29, 2024 • 47min
State of the NBA: Ratings, rights deals and media coverage
Exploring NBA activism, viewership, and backlash, the podcast discusses the league's efforts to maintain viewership through tournaments and star players. It also delves into the NBA's negotiations for increased rights deals and broadcast partnerships, analyzing the shift to streaming platforms and the impact of LeBron James on the league.

Feb 22, 2024 • 55min
NBA All-Star Weekend recap, CFP future, Kansas City shooting coverage, Daytona 500
On today's episode, Jon Lewis and Drew Lerner start off by discussing NBA All-Star Weekend, which Sports Media Watch was on-site to cover. The crew talks about viewership, if the format can be changed for the better, and the NBA Tech Summit. Then, Jon and Drew discuss the ongoing uncertainty amidst the College Football Playoff, if ESPN would ever actually pull the agreement, and whether the ESPN-FOX-WBD joint entity could entice a bid from NBC or CBS. The show closes with a discussion on ESPN and FS1's breaking news coverage during the Kansas City Chiefs parade shooting last week.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 15, 2024 • 53min
Super Bowl ratings, Romo, CFP rights deal, Redick's promotion and more
On the latest edition of the Sports Media Watch podcast, Jon Lewis and Drew Lerner discuss the Super Bowl ratings, Tony Romo's performance on the "Big Game," the new College Football Playoff extension with ESPN, JJ Redick's promotion to the NBA Finals broadcast team and more.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Feb 8, 2024 • 1h 12min
ESPN-Fox-WBD joint venture, Super Bowl, NFL in Brazil, and Spongebob's Bill Fagerbakke
On today's episode, Jon Lewis and Drew Lerner are joined by the voice of Patrick Star, Bill Fagerbakke, to discuss his role in the upcoming Nickelodeon Super Bowl broadcast. To start the show, Jon and Drew talk about the joint sports streaming venture announced by Disney, Fox, and Warner Bros Discovery. The crew also previews Sunday's Super Bowl and discusses the NFL's announcement of a Friday game from Brazil during Week One of next season.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jan 31, 2024 • 32min
NFL playoff ratings, Super Bowl preview, futures of Romo, Olsen and Doris Burke
On the 50th episode of the Sports Media Watch Podcast, Jon Lewis and Drew Lerner break down viewership for the Championship Weekend games, how the Swift-NFL discourse has reached its inevitable conclusion, Tony Romo's AFC Championship Game performance, and Greg Olsen's future in the top Fox booth. Then the crew closes the show with more top broadcaster drama, speculating about reports that ESPN may add JJ Redick to its NBA Finals team following Doc Rivers' return to coaching.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jan 24, 2024 • 35min
Massive NFL ratings and the out-of-home factor, Netflix-WWE, downfall of SI
On today's episode, Jon Lewis and Drew Lerner discuss viewership for the NFL divisional round, including over 50 million for Bills-Chiefs on Sunday night, and then previews the conference championship games. The crew then talks about Netflix inking a deal with WWE for the 'Raw' franchise, and if Netflix could be a serious player for other upcoming live rights properties. Jon and Drew close out the show discussing the news surrounding Sports Illustrated.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy