

Sports Media Watch Podcast
Jon Lewis
Sports Media Watch founder Jon Lewis is joined each week by Armand Broady for a weekly discussion of the latest developments in the sports media industry, from ratings to rights deals to personnel moves. Go beyond the headlines with the in-depth analyses and historical context that are a hallmark of Sports Media Watch.
Episodes
Mentioned books

Jun 6, 2024 • 40min
Caitlin Clark media meltdown, plus NBA Finals and Stanley Cup Final ratings previews
On today's episode, Jon Lewis and Drew Lerner unpack the media discourse surrounding the WNBA, including recent incidents with Stephen A. Smith and Pat McAfee. The crew then discusses the NBA Finals before having an impromptu conversation about the league's media rights deal and what it signals for the cable industry writ large. Jon and Drew wrap up with a discussion on the Stanley Cup Finals.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 30, 2024 • 34min
Remembering Bill Walton, plus holiday weekend ratings
On today's episode, Jon Lewis and Drew Lerner discuss the legacy of Bill Walton and his prolific broadcasting career. Afterwards, the crew closes out the show with a ratings roundup of the Indy 500, Stanley Cup Playoffs, and NBA Conference Finals.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 22, 2024 • 46min
The problem with ESPN's NBA coverage; plus, weekend ratings and Golf Channel skips Scheffler
On today's episode, Jon Lewis and Drew Lerner quickly go over weekend ratings for the NBA, PGA Championship, and Preakness before diving into our main topic: ESPN's game 7 broadcast of Knicks-Pacers. Jon details how ESPN's failures have resulted in a product that has become a disservice to NBA viewers, why the problem is systemic, and whether the network can reverse course over its next decade-plus of NBA rights. The crew closes out the show with a discussion of the coverage surrounding Scottie Scheffler's incident Friday at the PGA Championship.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 16, 2024 • 46min
NFL takes on CFP, Tom Brady and Greg Olsen, NBA playoff ratings, Caitlin Clark expectations and more
Former NFL tight end Greg Olsen joins the podcast to discuss the NFL schedule release, Tom Brady's potential TV analyst role, NBA playoff ratings, and WNBA debut of Caitlin Clark with the Indiana Fever.

May 8, 2024 • 48min
NBA media rights: should NBA want WBD or Comcast? Plus: weekend ratings and hot topics
On today's episode, Jon Lewis and Drew Lerner discuss the latest reporting surrounding the NBA media rights negotiations and whether NBC or TNT would be a better partner for the league. Then, the crew jumps into a ratings roundup and takes a look at weekend ratings from the NBA, Kentucky Derby, and NHL. Jon and Drew close out the show with some quick hitters including NBC's U.S. Open coverage plans, MLB on Roku, Michael Irvin, The NFL Today shakeup, ABC's Monday Night Football inventory, and the upcoming WNBA season.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

May 1, 2024 • 54min
Comcast's huge NBA offer, can TNT match, and what it means for the marketplace
On today's episode, Jon Lewis and Drew Lerner dive into all the reporting surrounding NBA rights negotiations. To start, the crew discusses whether NBC's huge bid could mean the end times for the NBA on TNT or if WBD will find a way to match NBC's deal, or split the package between them. They also discuss possible landing spots for the Inside the NBA crew should TNT miss out on NBA rights. Then, Jon and Drew go over NBA playoff ratings thus far, before returning to a discussion of the live sports rights market writ large, debating whether a huge financial windfall for the NBA bodes well for the MLB and NHL when they go back to market.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

8 snips
Apr 24, 2024 • 55min
NBA media rights and ratings, hot start for Stanley Cup, Howie Schawb and the WNBA
Sports media industry analyst Howie Schawb discusses NBA media rights negotiations, viewership for NBA playoffs and NHL's Stanley Cup, and ESPN under Mark Shapiro. The podcast also touches on Howie Schwab's legacy at ESPN and the current state of the WNBA.

Apr 17, 2024 • 24min
Caitlin Clark boosts WNBA to 24-year high, NBA playoff preview, Masters ratings recap
On today's episode, Jon Lewis and Drew Lerner lead off the podcast discussing yet another Caitlin Clark viewership feat -- this time with a record-setting WNBA Draft. Then, the crew takes a look at how NBA regular season viewership fared and looks forward to potential playoff scenarios. Jon and Drew close out the show with a discussion on the subpar Masters viewership, and whether the property is facing decline in the future.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apr 10, 2024 • 38min
Women's NCAA title game outdraws men's, can the WNBA capitalize, and Norby Williamson's exit
On today's episode, Jon Lewis and Drew Lerner lead off the show with a March Madness viewership discussion, headlined by the massive rating for South Carolina-Iowa in the women's tournament and why the WNBA can't seem to capitalize on the successes of women's college basketball. Then the crew turns its focus to the men, where UConn-Purdue finished a tick up from last year's title game. Jon and Drew close out the show with a discussion of Norby Williamson's departure from ESPN.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Apr 3, 2024 • 52min
Iowa-LSU record audience, reviewing ESPN's coverage, and can the Caitlin Clark phenomenon be repeated?
On today's episode, Jon Lewis and Drew Lerner dive deep into the record-setting viewership for Iowa-LSU. The crew covers the 12.3m viewers number in context, what this number means for the Final Four games this Friday, where expectations should be set for women's college basketball next season without Caitlin Clark, and if this was the most heavily anticipated viewership number ever. Then, Jon and Drew discuss whether or not ESPN's broadcast of the game was able to meet the moment. They also go over numbers for last weekend's men's Elite Eight and the impact of the Easter holiday on out-of-home viewing before closing out the show with a discussion on what it would take to replicate a phenomenon like Caitlin Clark.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy