Brand Rescue: Marketing + PR Guidance for Small Businesses

What if the secret to success wasn’t in finding a business partner? 🤔 In this episode, Whitney Lee shares her inspiring journey from leaving a corporate career at just 26 years old to building her own thriving business. She dives into how mentorship—both informal and paid—has been a game-changer in her life. Whitney reflects on the lessons learned, mistakes made, and the invaluable guidance she’s gained along the way. 💡 Key Takeaways You’ll Love: Start your mentorship journey sooner rather than later. Mistakes are inevitable—but mentors help you learn and avoid the big ones. Paid mentorship creates commitment and accountability on both sides. The right mentor can turbocharge your growth and confidence. Mentorship isn’t about making decisions for you; it’s about guiding you to the right ones. Invest in you—because you're worth it. Whether you’re at the start of your entrepreneurial path or looking to level up, this episode will inspire you to rethink your approach to personal and professional growth. Tune in to discover why finding a mentor could be the best investment you ever make! 🎧 ----------- Connect with Whitney on Instagram Connect with Whitney on LinkedIn TheWhitneyLee.com TrueStoryPR.co

Think podcasts are just a side hustle or hobby? Think again. In this episode, Whitney Lee chats with Parker Olson, founder of PodPitch, about how podcasts are becoming a PR powerhouse. They explore the art of customized pitches, the game-changing role of AI, and why podcasts are now key players in the media landscape. Parker shares his unconventional journey—from wild diets to living in nontraditional spaces—offering fresh insights on creativity and innovation. Discover how tools like PodPitch are enhancing PR efforts while preserving the human touch, and what this means for the future of the industry. ----------- PodPitch Connect with Parker on Instagram Connect with PodPitch on LinkedIn Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story PR Website TheWhitneyLee Website

Ever wonder what it takes to go from a "yes person" to an authoritative leader in your field? In this episode, Whitney Lee shares her transformative journey from corporate life to freelancing, highlighting the mindset shifts that changed her career. She talks about redefining client relationships, stepping into a strategist role, and the power of proactive communication. But that’s just the beginning—Whitney dives into how perception and PR can make or break your business. Want more? Hit play and discover her secrets firsthand! ------------ Apply for Mentorship with Whitney Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story Public Relations

What does it take to stand out in a crowded, ever-evolving market? In this episode, Whitney Lee sits down with Scott Russell, a luxury hospitality veteran turned entrepreneur, who spills the secrets of navigating one of the most competitive industries out there. From his corporate days at the Ritz Carlton to building his own consulting and sales training business, Scott shares the bold moves and creative strategies that helped him thrive—especially during the uncertainty of the COVID-19 pandemic. You’ll hear how Scott mastered the art of differentiation and personalization, why effective communication trumps efficiency, and how storytelling can transform a brand. Plus, he breaks down the powerful partnership between sales and marketing and reveals how adapting quickly can lead to game-changing innovations. Looking to find out what really matters in business, how to build lasting client trust, and what leadership looks like in action? You’re in the right place. Tune in for an episode packed with practical takeaways and expert insights from Scott—and find out how collaboration can unlock your next big success! ---------- Scott on LinkedIn Dynamic Sales Solutions Whitney on Instagram Whitney on LinkedIn True Story Public Relations TheWhitneyLee.com

Feeling overwhelmed by doing it all yourself? It’s time to level up! In this episode, Whitney Lee reveals the secrets to successfully building and managing a team. Drawing from her own journey, she shares invaluable tips on hiring the right assistants, defining clear roles, and creating a structured system for task management. Whitney breaks down the critical difference between being a leader who trains and counsels versus just overseeing task execution. Plus, she dives into the nuances of working with employees versus contractors, giving you the tools to make the right choices for your business. Ready to stop wearing all the hats and start scaling your business? Tune in now—and don’t forget to explore mentorship opportunities with Whitney herself! -------- Apply for Ongoing Mentorship TheWhitneyLee.com True Story Public Relations Connect with Whitney on Instagram Connect with Whitney on LinkedIn

In this episode, Whitney Lee sits down with Lindsay Kirsh, Founder and Chief Strategist of Slayer PR, to dive deep into her incredible career transformation. From managing over 15 agencies at McDonald’s to building her own PR powerhouse, Lindsay shares the highs, lows, and lessons learned along the way. Discover the importance of trust in agency-client relationships, the perks of niche expertise, and what it truly takes to lead a successful team. Whether you’re curious about the agency vs. corporate world or want to hear strategic insights for long-term success, this conversation is packed with gems. Don’t miss this inspiring episode with a true PR leader! -------- Important Links: ⁠Slayer Public Relations⁠ ⁠Lindsay on Instagram ⁠ ⁠Slayer PR on Instagram ⁠ Whitney on Instagram Whitney on LinkedIn True Story Public Relations -------- About Lindsay: For over 15 years, Lindsay has dedicated her career to strategic and crisis communications, representing Fortune 500 companies and several global brands across Food & Beverage, Consumer, Retail, Lifestyle, and Health & Wellness industries. When she started her career, she knew one day she would work for herself. Once she acquired the necessary skills in the corporate world learning from the greats, she did just that. Lindsay began her public relations career in Toronto, Canada working for Fleishman-Hillard International Communications. In 2015, inspired by a love for grunge music, Lindsay relocated to Seattle where she was able to marry her love for music and public relations. When asked how and why she went into business, the answer is simple: she wanted the freedom and autonomy to make her own decisions, have the creative freedom to create unforgettable PR campaigns, grow a great team of like-minded professionals and build something from the ground up.

Is following conventional wisdom really the best path for your agency or freelance journey? In today’s solo podcast episode, Whitney dives into “The Worst Advice for a New Agency or Freelancer.” Get ready for some hot takes on the common pitfalls and misconceptions that could hold you back! Connect with Whitney on Instagram ⁠ ⁠Connect with Whitney on LinkedIn⁠ ⁠TheWhitneyLee.com⁠ ⁠True Story Website

Join us for an inspiring conversation with Carrie Kerpen, Founder and CEO of The Whisper Group, as she shares the journey of how she scaled and sold her agency. In this episode, Whitney and Carrie dive into strategies for success, the specific obstacles she overcame in building her agency, and the key insights she gained throughout her journey. Whether you’re an aspiring entrepreneur or a seasoned pro, you won’t want to miss this episode! ------------- Connect with Whitney on Instagram Connect with Whitney on LinkedIn TheWhitneyLee.com True Story Website

Join us today as Whitney chats with Veronique Zayas, the creative force behind HatchMark Studio. Veronique shares her agency’s exciting evolution to a full-service powerhouse. Together, they dive into how HatchMark Studio masters branding, visual systems, and helps clients stay on-brand across multiple platforms. 🔥 What You’ll Learn: Why a strong social media presence is key to brand success How cohesive messaging across channels boosts business The power of partnerships and collaborating with other agencies to deliver specialized services Real-world examples of how smart branding leads to higher revenue 💡 Whitney also shares her own agency’s shift toward integrating PR, social media, and more to meet today’s demands. They explore how the agency world has moved from siloed services to seamless, holistic solutions. 👥 Key Insights: Building a dream team that’s ready to grow with you Clear communication and flexibility: essential tools for thriving in any agency How to attract clients that align with your values and vision Leading with purpose while navigating the challenges of team dynamics Tune in for an inspiring deep-dive into branding, agency growth, and the changing landscape of marketing services. ------- Connect with Veronique on Instagram HatchMark Studio Website Connect with HatchMark Studio on LinkedIn Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story PR Website

Get ready to dive deep into the world of marketing and PR with this insightful episode! Join Whitney Lee as she sits down with Lindsay Breitwieser, the mastermind behind CMO Lab, to tackle the real challenges regional agencies face and the often-overlooked friction between agencies and clients. Lindsay shares her expertise on crafting marketing strategies that truly align with business goals, all while balancing the data-driven and emotional aspects of marketing. Discover why managing client expectations is crucial, and learn the art of making bold adjustments when things aren’t working. From the power of data to the value of failure and experimentation, this conversation is packed with actionable insights. Whether you're thinking about hiring a CMO or simply looking to refine your marketing approach, this episode is a must-listen! ------------- Visit The CMO Lab The CMO Lab on Instagram True Story on Instagram True Story PR Website