Brand Rescue: Marketing & PR Guidance for Small Businesses

Join us for an inspiring conversation with Carrie Kerpen, Founder and CEO of The Whisper Group, as she shares the journey of how she scaled and sold her agency. In this episode, Whitney and Carrie dive into strategies for success, the specific obstacles she overcame in building her agency, and the key insights she gained throughout her journey. Whether you’re an aspiring entrepreneur or a seasoned pro, you won’t want to miss this episode! ------------- Connect with Whitney on Instagram Connect with Whitney on LinkedIn TheWhitneyLee.com True Story Website

Join us today as Whitney chats with Veronique Zayas, the creative force behind HatchMark Studio. Veronique shares her agency’s exciting evolution to a full-service powerhouse. Together, they dive into how HatchMark Studio masters branding, visual systems, and helps clients stay on-brand across multiple platforms. 🔥 What You’ll Learn: Why a strong social media presence is key to brand success How cohesive messaging across channels boosts business The power of partnerships and collaborating with other agencies to deliver specialized services Real-world examples of how smart branding leads to higher revenue 💡 Whitney also shares her own agency’s shift toward integrating PR, social media, and more to meet today’s demands. They explore how the agency world has moved from siloed services to seamless, holistic solutions. 👥 Key Insights: Building a dream team that’s ready to grow with you Clear communication and flexibility: essential tools for thriving in any agency How to attract clients that align with your values and vision Leading with purpose while navigating the challenges of team dynamics Tune in for an inspiring deep-dive into branding, agency growth, and the changing landscape of marketing services. ------- Connect with Veronique on Instagram HatchMark Studio Website Connect with HatchMark Studio on LinkedIn Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story PR Website

Get ready to dive deep into the world of marketing and PR with this insightful episode! Join Whitney Lee as she sits down with Lindsay Breitwieser, the mastermind behind CMO Lab, to tackle the real challenges regional agencies face and the often-overlooked friction between agencies and clients. Lindsay shares her expertise on crafting marketing strategies that truly align with business goals, all while balancing the data-driven and emotional aspects of marketing. Discover why managing client expectations is crucial, and learn the art of making bold adjustments when things aren’t working. From the power of data to the value of failure and experimentation, this conversation is packed with actionable insights. Whether you're thinking about hiring a CMO or simply looking to refine your marketing approach, this episode is a must-listen! ------------- Visit The CMO Lab The CMO Lab on Instagram True Story on Instagram True Story PR Website

In a time of uncertainty, True Story Public Relations experienced remarkable growth in 2020. While some clients had to step back, others stepped up, expanding their services! Join us today as agency owner Whitney Lee shares how her agency managed to double during such a challenging year. Whitney will delve into the strategic steps she took, how global shifts influenced the business landscape, and the enduring practices that have continued to drive success well beyond 2020. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee. ------------- Connect with Whitney on Instagram Visit TheWhitneyLee.com Connect with Whitney on LinkedIn Visit TrueStoryPR.co

Whether you want to or not, EVERYONE has a personal brand. Join us today as Whitney chats with fellow agency owner, Lexie Smith! They’re covering the ins and outs of building a personal brand as an agency owner. You won’t want to miss this behind-the-scenes look at agency life.  ------- As seen in Entrepreneur.com, Business Insider, NASDAQ, Create & Cultivate, and more, Lexie Smith, is a PR & Business Coach, Founder & CEO of GROWTH MODE PR & Communications Agency, Founder of THEPRBAR inc., and Host of the Pitchin' and Sippin' Podcast. ------- Connect with Lexie on LinkedIn Connect with Lexie on Instagram Pitchin' and Sippin' Podcast

Tune in today for a special announcement from Whitney Lee! For the past several months, Whitney has been working on a new resource to support agency owners and we are ecstatic to announce that TheWhitneyLee.com is now LIVE! Visit TheWhitneyLee.com/streamline to download the 4 Steps to a Streamlined Remote Agency! Applications for mentorship with Whitney are open with only two spaces available. Digital template downloads and roadmaps for remote agency owners will be available for purchase soon. We can't wait to support you in the process of streamlining and scaling your remote agency. ------- Visit TheWhitneyLee.com for more information!

Is niching down the key to success? Will it help you get more of the right kind of clients? How niche is too niche? Join us today as Whitney cracks the code on whether or not niching down your agency is the right move.  ---------------- Have a specific topic you want us to cover? Connect with Whitney on Instagram @thewhitneylee. 

Get ready to dive into the concept of confetti culture as Whitney explores the intersection of PR and HR with James Ferguson. James is the Director of Culture for Wurzak Hotel Group and is sharing how he used his passion for company culture to make his dream position a reality.  Whether you are a business owner, work in HR, or have a goal on your mind, you can expect to leave this episode fired up and ready to take on any hurdle in your path.  ------------- The Confetti Culture Playbook Connect with James on LinkedIn

Get ready for a round of hot takes as Whitney chats with Amy Colbourn, Managing Director of MONOGRAM, about controversial opinions on marketing. In this episode, two hospitality marketing and PR experts share their perspectives on hot topics, such as the effectiveness of using awareness as a marketing objective and whether the same strategies can be applied to marketing products and services. About Amy: Amy Colbourn is a marketing executive and brand strategist who serves as the Managing Director of MONOGRAM. Headquartered in Las Vegas MONOGRAM is a brand agency, and a member of The Harkey Group of agencies, specializing in luxury hospitality and casino marketing. Connect with Whitney on Instagram MONOGRAM Agency

Getting fired by a client can feel incredibly disheartening, but it's an experience every agency faces sooner or later. The key is to learn and grow from it. In this episode, Whitney explores common reasons why agencies get fired and offers actionable tips to prevent it. If you're an agency owner or part of an agency team, this episode is packed with valuable insights to help you avoid common pitfalls and cultivate lasting, successful client relationships from the start. -------------- Have a specific topic you’d like us to cover? Connect with Whitney on Instagram @thewhitneylee.