Get ready to dive deep into the world of marketing and PR with this insightful episode! Join Whitney Lee as she sits down with Lindsay Breitwieser, the mastermind behind CMO Lab, to tackle the real challenges regional agencies face and the often-overlooked friction between agencies and clients. Lindsay shares her expertise on crafting marketing strategies that truly align with business goals, all while balancing the data-driven and emotional aspects of marketing.
Discover why managing client expectations is crucial, and learn the art of making bold adjustments when things aren’t working. From the power of data to the value of failure and experimentation, this conversation is packed with actionable insights. Whether you're thinking about hiring a CMO or simply looking to refine your marketing approach, this episode is a must-listen!
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