saas.unbound

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.In episode #10, Anna Nadeina talks with Christian, co-founder of https://gominga.com/, a one-stop-shop for review management.----------Episode's Chapters----------00:00 - Introduction to gominga and Its Mission05:54 - Navigating the Enterprise Sales Landscape11:00 - The Value Proposition: Cost Savings and Revenue Growth14:30 - Managing Risks in Review Management17:09 - The Acquisition Journey: Why Sell to saas.group?20:13 - Due Diligence: Insights from the Acquisition Process25:21 - Post-Acquisition Integration and Support30:29 - Future Plans for gominga33:53 - Reflections on Successes and Challenges36:40 - Time Management Hacks for FoundersChristian - https://www.linkedin.com/in/christian-driehaus/gominga - www.gominga.comSubscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-groupStay up to date:Twitter: https://twitter.com/SaaS_groupLinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #9, Anna Nadeina talks with Karsten Madsen from Morningscore, a gamified SEO tool that simplifies optimizing your website. -----------Episode's Chapters-------------- 00:00 - Introduction to Morningscore and Karsten's Background 02:56 - Transitioning from Agency to SaaS 05:58 - The Gamification of SEO Tools 08:58 - The Importance of Human Interaction in SaaS 12:13 - Funding Decisions: Bootstrapping vs. Investment 15:01- Shifting from Product-Led to Sales-Led Growth 17:46 - Learning from Mistakes in Sales Strategy 20:57 - Aggressive Marketing Tactics for User Acquisition 23:54 - SEO Strategies and the Importance of Content 27:03 - Building a Unique Brand Identity 30:00 - Current Marketing Channels and Their Effectiveness 32:47 - Reflections on Wins and Losses 36:09 - Final Thoughts and Hacks for Success Karsten - https://www.linkedin.com/in/karsteel/ Morningscore - https://morningscore.io/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #8, Anna Nadeina talks with Niklas Hanitsch @SECJUR, platform offering data protection solution. -----------Episode's Chapters-------------- 00:00 - Introduction to Secure and Its Founder 02:56 - The Journey from Law to Tech 06:11 - Transitioning from Consultancy to Product 09:03 - Understanding Customer Needs and Market Dynamics 11:57 - The Decision to Raise Funds 15:10 - Navigating Challenges and Restructuring 17:57 - Spiritual Awakening and Personal Growth 24:03 - Conflict Resolution and Company Culture 30:12 - Future Plans and Lessons Learned Niklas - https://www.linkedin.com/in/hanitsch/ SECJUR - https://www.secjur.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #7, Anna Nadeina talks with Janis, Co-founder & CEO of Weflow, an advanced pipeline management & forecasting tool. Janis - https://www.linkedin.com/in/janiszech/ Weflow - https://www.getweflow.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #6, Anna Nadeina talks with Roy, founder and CEO of AppSignal, an all-in-one monitoring product designed for developers.-----------Episode's Chapters------------- 00:00 - Introduction and Overview 01:59 - Selling to Developers: The AppSignal Approach 08:01 - Building a No-Asshole Company: Prioritizing Customer Satisfaction 12:41 - Marketing Strategies: Content, Events, and Community 19:24 - Sustainable Growth and Mental Health in Business 25:35 - The Supportive Ruby on Rails Community 33:20 - Selling to SaaS Companies and Tweaking Marketing Strategies 35:50 - The Biggest Win: Rising in the Rails Developer Survey Rankings 37:30 - The Hack: Leveraging Breakdowns and Support to Shine Roy - https://www.linkedin.com/in/tomeij/ AppSignal - https://www.appsignal.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #5, Anna Nadeina talks with Henrik-Jan, co-founder and CEO of Perdoo, a strategy execution and OKR software.Henrik-Jan - https://www.linkedin.com/in/henrikjanvanderpol/ Perdoo - https://www.perdoo.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #4, Anna Nadeina talks with Chris, the founder of GoRails, JumpStart, and Hatchbox a suite of products and courses that help tech founders build better products. Chris - https://www.linkedin.com/in/excid3/GoRails - https://gorails.com/Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #3, Anna Nadeina talks with Stew, Co-Founder & CEO at Type.ai, an AI editor built for writing.Stew - https://www.linkedin.com/in/stew-fortier/ Type - https://type.ai/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #2, Anna Nadeina talks with Aaron, founder of Genius Scouts, specializing in Personal Branding to speed up your Founder-led marketing programs.Aaron - https://www.linkedin.com/in/aaronzakowski/ GeniusScouts - https://www.linkedin.com/company/genius-scouts/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Pavel Prokofiev, Head of M&A at saas.group and a former KPMG professional, shares vital insights into the SaaS acquisition landscape. He discusses the cautious approach sellers are taking due to fluctuating interest rates, emphasizing metrics like the 'Rule of 40' for assessing business health. Pavel also highlights the importance of meticulous preparation when selling, focusing on critical documentation and trends towards micro and add-on acquisitions. He reflects on the value of simplicity in products and the significance of building a collaborative community among acquired brands.