The Australian Seller

Welcome back to the show, Matthew Cummins joins us this week from https://www.cyclestation.com.au. a bricks and mortar bike and bike accessories retailer in Albury NSW. Matthew has grown the online side of the business to 7 figures P/A in the last few years through a combination of website and marketplace sales. He’s achieved this remarkable growth through AdWords, and importantly growing a substantial email list. Building and having your own list is vital as over a period of time it reduces your reliance on a single channel for traffic, like Google, eBay, Catch or Amazon. It means if anything goes wrong, like an Algorithm update from Google or a suspension from a marketplace, you’re still in business. We dive in and discuss eBay, Catch and Amazon Australia, how he manages a catalogue of over 20,000 SKU’s and his plans to grown Cycle Station into a monster online business. Speaking on having your own list as an Amazon Seller, Regina Peterbergsky’s having another Chatbot workshop on Thursday 31 October 2019 so head to www.theaustralianseller.com/bots and use EBCT to save $250! On Tuesday the 27th October, I’ll be co-hosting an Amazon meet up at the Honey Bar in Melbourne with Retail Global and Payoneer. Stay tuned for details there… The post TAS 074 : Matthew Cummins Sells a LOT of Bike Accessories online in Australia appeared first on The Australian Seller.

Bradley Sutton joins us this week from Helium10. As you probably know, Bradley is the Host of the Serious Sellers Podcast interviewing 5, 6, 7 and 8 figure Amazon Sellers since the show started in January this year. Bradley has vast experience himself in eCommerce. Today Bradley talks about the China Tariffs, keyword research, how sellers are launching their products on Amazon using Chatbots and rebates, how they’re getting reviews and the importance of customer ‘empathy’ when approaching selling on Amazon. In other news, yesterday I went to Regina Peterbergsky’s Chatbot workshop and built my very first chatbot from scratch in world-record time! If Regina holds another workshop in the future, get along and have her work with you one-on-one to get your first flow, sequence, conversation with customers up and running! It was a really, really fun day with other sellers such as Marg Jolly, Harry, Jenny, Daren and I’ve missed a few others sorry! Calli’s got an event coming up for Melbournites with the folks over at Retail Global at the Honey Bar over in South Melbourne Build a Private Label Brand & Sell your Products Globally – and I’ll be doing an event with Retail Global in Melbourne in October, just working on dates. Stay tuned for more details for that event. Resources discussed on today’s show:Helium10 discount: 10% off ongoing – which now includes Kevin King’s Freedom Ticket 2.0 (included Free) and 50,000 email’s from H10’s new email follow-up tool, which you can learn more about here. (Note these are affiliate links, but they’re the only way I can offer the discounts). Helium10 Users Group Rankbell – A new Amazon launching platform Shout out to iTunes Reviewer Cass0811! Don’t forget to join the Australian Seller Family TAS.com/facebook – The post TAS 073 : Bradley Sutton H10 on Keyword Research, Launching & Reviews on Amazon appeared first on The Australian Seller.

Michael Hartman joins me this week from innoventec.com – we actually zoomed recorded this chat, so if you want to see and hear me and Michael, head over to the Australian Seller Facebook Page to watch us. Today Michael talks about how he’s been able to scale and expand his Amazon business at an industrial scale creating nearly 80,000 product listings on Amazon in almost 18 months.   The post TAS 072 : 80,000 Products on Amazon. Michael Hartman explains how he’s gone shallow and wide. appeared first on The Australian Seller.

This week we welcome back Hamish Conway from www.SellGlobal.co.nz Hamish was on the show last year on Episode 32. He has lots of clients now from both New Zealand and Australia selling on Amazon Australia – so today we dive deep into how Amazon Australia is travelling compared to some of the other established marketplaces such as eBay and Catch. Hamish is also holding an event, on Thursday 5th of September 2019 in Sydney at oFX’s offices and will cover everything from Cashflow (Arnie Sheilds) and exporting products from Australia and elsewhere to Amazon USA and EU etc. To sign up for that, just head over to www.theaustralianseller.com/sg Speaking of events; previous guest on the show (Episodes 52 and 65) Regina Peterbergsky is holding A  FULL DAY Messenger Bot Implementation Workshop 10am Thursday September 12th, Melbourne It’s a day where you’ll actually learn to set up chatbots specific to your own Amazon business. Why is this a good thing? Well if it’s not obvious, most people (myself included) sign up for courses but never actually implement. This is something I want to do for my business and I reckon a full day of focus and action will guarantee it’ll actually happen! To learn more about that day, head over to www.theaustralianseller.com/bots Private Coaching? If you’ve done an Amazon course, or you’re in the middle of one, or even if you’re just starting out, shoot me a message  Chris@christhomas.com.au to have a chat first about where you’re at beforehand or book me directly for an hour at www.theaustralianseller.com/chris – Don’t forget to join the Australian Seller Family on Facebook! The post TAS 071 : Amazon Australia, eBay, Catch. Who’s winning? Hamish Conway from Sell Global appeared first on The Australian Seller.

This week’s guest is George Gruber and a close friend of mine since 2014. We first met in Hong Kong at a tradeshow. George has amazing product development experience and has helped me on various projects over the years. I thought it’d be great to invite George onto the show to bring a new perspective to creating proprietary products and selling them successfully on Amazon, rather than just the ‘source a product on Alibaba’ private label model. George and I have also partnered on a few products where we split the costs and the profits down the middle, to reduce risk, gain experience and also to have fun. George creates unique products based on either his own needs or problems he sees other people experiencing. He’s trained his mind to be on the look-out for ‘solutions’ rather than complaining about frustrations. We also talk about keyword optimisation on Amazon and our keyword optimisation strategies for some of his product listings. I really hope you enjoy our conversation today. Private Coaching? If you’ve done an Amazon course, or you’re in the middle of one, or even if you’re just starting out, shoot me a message  Chris@christhomas.com.au to have a chat first about where you’re at beforehand or book me directly for an hour at www.theaustralianseller.com/chris – The post TAS 070 : Developing your own products, defensibility and the hits and misses with George Gruber GPG2 appeared first on The Australian Seller.

This week’s guest is Reuben Schroeder who comes to us from his home city of Seattle. Reuben’s a member of The Australian Seller Facebook group and about 6 weeks ago asked if anyone wanted to meet with him because he was visiting my home town of Melbourne for a few days. Steven Loi, Matt and I were catching up for a mastermind lunch, so I invited Reuben along. So over lunch, Reuben told us his story of selling care-packs on Amazon and building the successful brand, Hangry Kits which you’ll hear about shortly during out chat. If you’re wondering what a ‘care-pack’ is, well, you’d better keep listening. As you’ll learn, selling food on Amazon isn’t easy, the margins are thin, the competition is cut-throat, and melting chocolate and use-by dates can be a nightmare! Private Coaching? If you’ve done an Amazon course, or you’re in the middle of one, or even if you’re just starting out, shoot me a message  Chris@christhomas.com.au to have a chat first about where you’re at beforehand or book me directly for an hour at www.theaustralianseller.com/chris – India, the early bird discounts have expired, lots of people are coming but only 4 tickets are available – get on it https://www.indiasourcingtrip.com.   ● Which products to source from India and from where ● How to find and vet suppliers ● How to manage quality ● How to negotiate price, payment terms, order volumes ● How sourcing from India is different from sourcing in China ● Logistics and shipping 101 ● Cultural sensitivities ● How to find profitable niches on Amazon ● Building a long-term sustainable and profitable Private Label brand ● And much more… te Don’t forget to join the Australian Seller Family on Facebook TAS.com/facebook – The post TAS 069 : Selling Food on Amazon. From Pots and Pans to Care Pack success. Reuben Schroeder from Hangry Kits explains appeared first on The Australian Seller.

This week we welcome back Steven Loi who was on the show on Episode 45 Steven is an exceptional Amazon seller who rubs shoulders with and regularly masterminds with some of the best in the business. So when Steven shares his secrets to his Amazon success, you’d best listen. Steven explains how it’s easier to rank products on Amazon today than at any time in Amazon’s history. Today we go deep (and I mean deep) into the way that he’s able to rank his products No 1 on Amazon, even for super competitive keywords and phrases. Steven reveals exactly how he optimises his listings and the surprising keyword relevance methodology he uses to gain maximum exposure and rankings before he even launches. It makes ‘the last mile’ of ranking top of page one easier. This is the latest and most up-to-date ranking methodology – so if you want to rank your products for targeted and competitive keywords, get your notepad out and start scribbling. Head to Steven’s website over at Private Label Authority Pixelfy.me The post TAS 068 : Search, Find, Buy (at Full Price) the key to ranking success on Amazon. Steven Loi explains. appeared first on The Australian Seller.

This week we welcome back Danny McMillan. Danny’s no stranger to anyone who sells on Amazon – his enjoys a huge profile due to his incredible ‘3 episodes per week’ Seller Sessions Podcast and is prodigious when it comes to networking and business. So today it’s his turn to be interviewed. He shares his back story, his experiences selling on Amazon and he dives in deep into one of his true passions, PPC or Amazon Sponsored Ads. Private Coaching? If you’ve done an Amazon course, or you’re in the middle of one, or even if you’re just starting out shoot me a message  Chris@christhomas.com.au to have a chat first about where you’re at beforehand or book me directly for an hour at www.theaustralianseller.com/chris – Our session is recorded so you can watch back if you need to… India, the early bird discounts will be expiring at the end of July, so book now people https://www.indiasourcingtrip.com.   I joined Meghla last week on a webinar which you can watch on my Facebook group page by heading over to www.theaustralianseller.com/facebook (almost 600 members now!). I showed how one Amazon seller has built a simple store selling ‘drawer knobs’ with sales over $27,000 USD per month. ‘Drawer knobs and handles’ are just one example of many 1,000’s of profitable and unique products you can source from India. ● Which products to source from India and from where ● How to find and vet suppliers ● How to manage quality ● How to negotiate price, payment terms, order volumes ● How sourcing from India is different from sourcing in China ● Logistics and shipping 101 ● Cultural sensitivities ● How to find profitable niches on Amazon ● Building a long-term sustainable and profitable Private Label brand ● And much more… Don’t forget to join the Australian Seller Family on Facebook The post TAS 067 : Danny McMillan’s story from failed Start-up to success on Amazon, Podcasting and PPC appeared first on The Australian Seller.

Neil Asher from Aussie Online Entrepreneurs joins me this week! I had another issue with sound quality this week so not quite up to the standard you’re used to, sorry! We chat about how he got started selling on Amazon, failed in his first attempt but he dusted himself off and has now created a multimillion-dollar Amazon empire, spanning all Amazon’s English speaking marketplaces, Amazon USA, Canada, Australia and India So we talk about what it takes to set up on Amazon India, how he was able to set himself up there and how’s the Indian Marketplace has worked for him. He also talks about how he drives super-cheap traffic from YouTube to his Amazon listings. Of course, we also chat about Amazon Australia. Private Coaching? If you’ve done an Amazon course, or you’re in the middle of one, or even if you’re just starting out shoot me a message Chris@christhomas.com.au to have a chat first about where you’re at before hand or book me directly for an hour at www.theaustralianseller.com/chris India, the early bird discounts will be expiring at the end of July, so book now people https://www.indiasourcingtrip.com.   I joined Meghla last week on a webinar which you can watch on my Facebook group page by heading over to www.theaustralianseller.com/facebook (almost 600 members now!). I showed how one Amazon seller has built a simple store selling ‘drawer knobs’ with sales over $27,000 USD per month. ‘Drawer knobs and handles’ are just one example of many 1,000’s of profitable and unique products you can source from India. ● Which products to source from India and from where ● How to find and vet suppliers ● How to manage quality ● How to negotiate price, payment terms, order volumes ● How sourcing from India is different from sourcing in China ● Logistics and shipping 101 ● Cultural sensitivities ● How to find profitable niches on Amazon ● Building a long-term sustainable and profitable Private Label brand ● And much more The post TAS 066 : Neil Asher: How to set up on Amazon India, Youtube Traffic to your Amazon Listings & more appeared first on The Australian Seller.

On today’s show we welcome back to the show Regina Peterbergsky, to fill us in on the biggest Amazon seller event in the Western World, SellerCon. First off though, I want to apologise for the audio on my channel – sounds like there’s a witness protection filter and I sound really creepy. Wasn’t sure whether to publish today but Regina’s content was so choockas with quality jems that I just have to.We talk about launching products on Amazon using Search Find Buy (or SFB) – and StealthRank.The Brand Spanx is also discussed as well as the concept of FAIL (First Attempt At Learning) Need Private Coaching? If you’d like to book a time to chat with me privately and confidentially about your Amazon Business either strategically or product ideas, shoot me a message  Chris@christhomas.com.au to have a chat first about where you’re at beforehand or book me directly for an hour at www.theaustralianseller.com/chris – You should join me there in October for a week’s sourcing trip at the Delhi Fair – the dates are between Oct 14th and 20th – 5 Star hotels, meals provided, 3,000 exhibitors… I am also doing a live webinar tomorrow morning Saturday 6th July at 11.00am with Meghla on product research tactics for our India sourcing trip – so Jump on Facebook to attend by visiting www.theaustralianseller.com/indiasourcing● Which products to source from India and from where ● How to find and vet suppliers ● How to manage quality ● How to negotiate price, payment terms, order volumes ● How sourcing from India is different from sourcing in China ● Logistics and shipping 101 ● Cultural sensitivities ● How to find profitable niches on Amazon ● Building a long-term sustainable and profitable Private Label brand ● And much more… Don’t forget to join the Australian Seller Family on Facebook Subscribe to Regina’s Podcast over at www.womenonamazon.com or join her Facebook Group, Women On Amazon (on Facebook!) The post TAS 065 : Regina Peterburgsky reports on SellerCon, Search Find Buy Launch tactics and FAIL appeared first on The Australian Seller.