TAS 070 : Developing your own products, defensibility and the hits and misses with George Gruber GPG2

This week’s guest is George Gruber and a close friend of mine since 2014.

We first met in Hong Kong at a tradeshow. George has amazing product development experience and has helped me on various projects over the years.

I thought it’d be great to invite George onto the show to bring a new perspective to creating proprietary products and selling them successfully on Amazon, rather than just the ‘source a product on Alibaba’ private label model.

George and I have also partnered on a few products where we split the costs and the profits down the middle, to reduce risk, gain experience and also to have fun.

George creates unique products based on either his own needs or problems he sees other people experiencing. He’s trained his mind to be on the look-out for ‘solutions’ rather than complaining about frustrations.

We also talk about keyword optimisation on Amazon and our keyword optimisation strategies for some of his product listings.

I really hope you enjoy our conversation today.

Private Coaching? If you’ve done an Amazon course, or you’re in the middle of one, or even if you’re just starting out, shoot me a message  Chris@christhomas.com.au to have a chat first about where you’re at beforehand or book me directly for an hour at www.theaustralianseller.com/chris –

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