Growth Vertical

We're joined by Joel Stevenson, CEO at Yesware - a global leader in sales productivity software.  A/B testing is crucial and everyone knows that on this channel we’re all about growth hacking & marketing experiments. If you deploy some form of testing you’re only going to increase your chances of understanding what’s working and what’s not and is more efficient in the way you grow sales conversion rates. Joel draws from his wealth of experience to help us understand how we should be A/B testing, and how to make it more impactful for sales and your startup.   Hope you find this episode as interesting as I did👌   List to 'The Hard Sell' podcast: https://yesware.com/podcast Get industry-leading sales insights from Yesware: https://yesware.com/blog Follow and connect with Joel on Twitter: https://twitter.com/iconojoel 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES: 💬 Join other aspiring digital marketers in the Facebook group. 🌍 Website LET'S CONNECT: 🐦 Twitter - https://twitter.com/Neil_992 📸 Instagram - https://www.instagram.com/growthvertical/ My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

We're joined by Simon Severino from Strategy Sprints to talk about B2B Startups can do now to double sales sooner and fuel growth.  With the current difficulties businesses are facing, these strategies for b2b tech startups can really help shift the viewpoint on how to maintain a good growth trajectory or even boost it further. Simon talks about the effective strategies, tactics and frameworks to use to influence growth regardless the position of the business.  Hope you find it useful!👌   Connect with Strategy Sprints: https://www.strategysprints.com/ Get the Strategy Sprints Book to Accelerate Business Growth: https://www.amazon.com/Strategy-Sprints-Accelerate-Growth-Business 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES: 💬 Join other aspiring digital marketers in the Facebook group. 🌍 Website LET'S CONNECT: 🐦 Twitter - https://twitter.com/Neil_992 📸 Instagram - https://www.instagram.com/growthvertical/ My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

We talk about storytelling and branding with Ed Lynes from Woden to understand how startups can use branding to differentiate and accelerate growth. If you are looking to grow your start-up effectively - it’s important to have a brand and storytelling strategy in place. For b2b startups, this can be a great differentiator in how prospects view working with and what your vision and mission are vs a giant. Hope you find it useful!👌 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. Develop your own strategic brand story, and unlock the potential of your organization with Woden's Storytelling e-book: https://strategy.wodenworks.com RESOURCES: 💬 Join other aspiring digital marketers in the Facebook group. 🌍 Website LET'S CONNECT: 🐦 Twitter - https://twitter.com/Neil_992 📸 Instagram - https://www.instagram.com/growthvertical/ My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

How do you start creating content for your b2b startup? At the very beginning of your startup journey, creating content or even thinking about laying out a content marketing strategy can be quite daunting. There are a multitude of platforms to push content to, not to mention the type of content you can create in the first place. In this video, we break down how you can go about deciding what content to create, and how you can test multiple platforms to ensure you're effectively targeting and impacting your audience. Hope you find it useful!👌 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES: 💬 Join other aspiring digital marketers in the Facebook group. 🌍 Website LET'S CONNECT: 🐦 Twitter - https://twitter.com/Neil_992 📸 Instagram - https://www.instagram.com/growthvertical/ My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

Using case studies as part of your content marketing strategy can be one of the most powerful levers to pull - especially in the early stages of B2B startup growth. B2B case studies can only be impactful if used correctly. Guess what, so many businesses start out by using case studies the wrong way. In this video, we break down the type of case studies you can create, how to create them and for what specific purpose. Hope you find it useful!👌 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES: 💬 Join other aspiring digital marketers in the Facebook group. 🌍 Website LET'S CONNECT: 🐦 Twitter - https://twitter.com/Neil_992 📸 Instagram - https://www.instagram.com/growthvertical/ My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

How do you find the right social media advertising platform for your B2B startup, and how can you stop yourself from selecting the wrong one? We go through this where I provide the key points to consider when selecting a social media advertising platform because it's quite easy to select the wrong one in the beginning if you're not careful. Getting this right for your early experiments starts with understanding the platform. Over time I've seen B2B SaaS marketers and founders executing on the wrong platforms or in the wrong way only to conclude that the platform does not work. Hope you find it useful!👌 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES: 💬 Join other aspiring digital marketers in the Facebook group. 🌍 Website LET'S CONNECT: 🐦 Twitter - https://twitter.com/Neil_992 📸 Instagram - https://www.instagram.com/growthvertical/ My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

What is Lead Generation? What is a lead, what is an MQL, and What is an SQL? In this video, we cover exactly what these terms are and what they mean in b2b marketing. We’re going to be talking about B2B lead generation and busting the jargon that comes with the approach when marketing. These terms are commonly used for usually anything B2B related however you’ll notice that it is particularly popular in the B2B SaaS startup or tech startup world.  Whether you’re a marketer or a founder trying to grow a B2B tech startup, this video should help you understand the differences between the different stages of a lead. Hope you find it useful!👌 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES: 💬 Join other aspiring digital marketers in the Facebook group. 🌍 Website LET'S CONNECT: 🐦 Twitter - https://twitter.com/Neil_992 📸 Instagram - https://www.instagram.com/growthvertical/ My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

Startup founders are usually tasked with selecting the right strategies to grow their business in the early stages. However if you're told to consider lead generation or demand generation strategies what do you do from there? How do you know which to choose? We discuss why you don't need to choose one or the other but they should be run in tandem. We go over: - What demand generation is. - What lead generation is. - What the differences are between demand generation and lead generation. Hope you enjoy it!👌 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES: 💬 Join other aspiring digital marketers in the Facebook group. 🌍 Website LET'S CONNECT: 🐦 Twitter - https://twitter.com/Neil_992 📸 Instagram - https://www.instagram.com/growthvertical/ My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

How do you get started with growth marketing at your business? Here we discuss how you can set up a growth marketing testing framework for your business, to start running your marketing experiments and drive growth. This growth framework will provide you with the right mix of variables you when approaching experimenting, prioritising and executing marketing ideas efficiently. Note that every experiment should be data-driven therefore you should focus on gathering data from each executed idea to then compare. You’ll need to focus and be quick to deprioritise the ideas that do not work and scale up the ones that do. Hope you enjoy it!👌   A/B Test Calculator: https://www.optimizely.com/sample-size-calculator Statistical Significance Calculator: https://abtestguide.com/calc/ This episode is probably best consumed visually so head over to YouTube for the full tutorial. 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES: 💬 Join other aspiring digital marketers in the Facebook group. 🌍 Website LET'S CONNECT: 🐦 Twitter - https://twitter.com/Neil_992 📸 Instagram - https://www.instagram.com/growthvertical/ My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

This episode features Jeremy Slate - an entrepreneur, media expert, author and CEO and founder of Command Your Brand - a public relations agency. Before, Jeremy had started other podcasts too and was named a top influencer by Forbes and a Top Millennial Influencer by BuzzFeed. We sat and discussed how Jeremy and Command Your Brand grew their revenue by 71% in a down economy and how other startups can apply the same principles. This was a very interesting chat as a few really simple but key growth strategies from both a business and marketing standpoint emerged, all whilst diving into the details of Jeremy’s journey with Command Your Brand. Hope you enjoy it!👌 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.    RESOURCES: 💬 Join other aspiring digital marketers in the Facebook group. 🌍 Website LET'S CONNECT: 🐦 Twitter - https://twitter.com/Neil_992 📸 Instagram - https://www.instagram.com/growthvertical/ My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com