Demand Generation vs Lead Generation - Where do Startups Begin?

Startup founders are usually tasked with selecting the right strategies to grow their business in the early stages. However if you're told to consider lead generation or demand generation strategies what do you do from there? How do you know which to choose? We discuss why you don't need to choose one or the other but they should be run in tandem.
We go over:
- What demand generation is.
- What lead generation is.
- What the differences are between demand generation and lead generation.

Hope you enjoy it!👌

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My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com