Capitalism.com with Ryan Daniel Moran

So, should you do Ayahuasca? No.   But if you want to hear what it was like for Ryan DMT Moran and what he took away from the experience, listen in.   Preface: Ayahuasca has become this cliché thing that entrepreneurs do, they come back changed and want to tell EVERYONE about it. It’s like being vegan, or doing crossfit.   Ryan wants to make it crystal clear that he is not a hippie and did not want to talk about this experience. He is not an “Ayahuasca person” but since he also attends burning man, he may already be on a slippery slope...   Disclaimer This interview and associated content is in no way an endorsement or recommendation that anyone should do Ayahuasca or any other illegal drugs — there is nothing you cannot achieve or go do on your own through meditation or spiritual practices.   Key takeaways   How did this come to happen? [2:58] For Ryan, it began years ago with an obsession for the truth — to witness: he left his faith in his mid-twenties because he no longer believed it was true.   This obsession has had him chasing ideas down many a rabbit hole, and he has been on this self-discovery journey for a long time (it would be ill advised for anyone to jump-start their personal discovery journey with the use of potent psychedelics.)   Recently though, his most reasonable, rational friend shared his very positive experience of Ayahuasca, and because this trusted friend did not come from a spiritual background and had such a spiritual experience, Ryan was convinced.   He had never planned on doing Ayahuasca and never wanted to: isn’t that a glowing testament to the power of referrals!   It’s been two weeks [6:04] Ryan’s afterglow is gone now and he’s ready to answer C-Money’s questions from a more grounded place.   Surface questions first [7:28] What does it cost? (Shockingly affordable), What did you feel physically? What did you see?   There were no hallucinations per se — nothing like the open-eyed movie of psilocybin (mushrooms) — the experience was more akin to MDMA (ecstasy) but even then, it doesn’t really encompass the experience.   Imagine that ethereal feeling in the space between consciousness and sleep, when your thoughts are more material, tangible and textured but free.   Imagine being in this state with a lucid mind.   An intensely personal experience [9:17] Aubrey’s Marcus’ recounted experience was diametrically in contrast to that of Ryan.   Don’t take legal advice from a guy on the Internet [10:03] So the shaman prepares the brew from leaves, and hands you the equivalent of a raisin smoothie flavored shot glass...   Where do they find the ingredients? What are the legal ramifications?   Ryan doesn’t know! But as far as he believes, it’s protected as a religious rite if you fit the criteria...   Anxiety [13:26] Managing his anxiety is a goal that Ryan was hoping to make some headway on with this experience, but on the first day he was met with a mind where thoughts were racing at a million miles an hour “How is this ever going to help me get rid of anxiety?”   That was the first realisation: those thoughts WERE anxiety.   Anxiety is the voice in your head who is constantly judging and making evaluations about right and wrong: you feel anxiety because you are making a judgement and that judgement may be right, or wrong.   I judge my body. I judge my bank account.   According to what? It’s all subjective, and who’s to say who’s right?   If you stop taking that voice so seriously, if you just remove judgement: there is no more anxiety.   Drive [16:36] Entrepreneurs tend to use anxiety as a tool to move forward, and they often fear healing the wounds that drive them, in case it removes their drive altogether.   But say your driver to get wealth is fear of scarcity, having wealth will not fix it! It will only make it worse: What should I do with my wealth? What if I lose it?   Try thinking of it this way: I don’t want to be happy because unhappiness drives me!   Consciousness [22:56] You dose everyday for 3 days and Ryan’s day 1 was frustrating because he was fighting with the voice of judgement the whole time.   Because of how day 1 unfolded, on day 2 the facilitator gave him a smaller dose before the ceremony followed by a full dose at the ceremony.   This journey was more pleasurable, and Ryan had an out of body experience for which he was required to disidentify with all physical things.   It sounds esoteric but it is a really interesting thought experiment:   Take away the money, the track record, the stuff? I am still me. Take away health? I am still me. Take away the “Ryan” construct? I am still me. Take away your daughter? This was immensely painful but I was sad for me, for what I had lost. Somehow, I am still me.   Everything is temporary and everything is a blessing. If you accept what is, you can create what you want without any attachments to the results.   [27:40] This realisation does beg the question as to the place of legacy in this world… The obsession about legacy, immortality is rooted in a fear of death.   Death [29:37] Three weeks ago Ryan didn’t believe in life after death. He does now.   He tries his hand at explaining life after death in two minutes or less:   In our experience of life, we are slaves to certain rules about our existence as reflected by certain things like biology and physics. Those are reflexions of the physical world.   Ryan asserts that consciousness precedes the physical world and in that construct, when our biology decays and goes away our consciousness remains.   “You remain in the physical world even if your meatsuit goes away.”   Life after death (or before birth) is a physical but not in the sense of a biological experience, it means in essence that your consciousness is situated on a continuum which intersects other realities including this one.   Where is my meatsuit? [:32:21] What does it mean for consciousness to live on without the brain?   Ryan offers 2 analogies to better grasp his understanding of consciousness.   1. The dolphin: A dolphin swims in the ocean and one day, he jumps out of the water and is amazed — The air! The sky! The trees! Wow! the whole though pattern about this experience is contained in the 3 second jump — and suddenly it becomes scared to lose all of this new wonder. But as soon as it hits the water it realizes it’s home, and home is the same place after the jump as it was before. Life is the jump. When it’s over you just fold back into what existed before, and that’s home. We need to enjoy the jump, man. 2. The flashlight: Turn it on and it beams out wide and the light goes on, and on, and on forever and we are all photons in that beam expressing what is happening at its source, the origins of the beam: the singularity. The lesson [37:03] Ryan’s big lesson from all of this was: Relax. There is no end or arrival, nothing to grasp, nothing to figure out, to do, no one is in control. Literally nothing is under control. Anything you chose to do is all equally fine: at the end of it we all go back into the same ocean, weather that means nothingness or pure consciousness. In that context, there is nothing to fear! You are already fully expressed so dance in it. Resistance is futile [39:47] We quite literally create the things we don’t want by resisting them. Your resistance to a thing supposes its very existence and possibility. Trump is the perfect example of this: the reason he is president is because all the people talked about was how he shouldn’t be president (they created the constant media noise about him.) “Trump shouldn’t be president” is a qualitative statement that includes the possibility of “Trump is president”. Back to reality [43:58] Ryan has done a lot of personal work and although he did gain some important insight, he didn’t feel the urgency to proselytize as some do after such an intense experience. Goal [47:29] To be content with what you have, to stop judging and comparing: there are days even Elon Musk doesn’t want to be Elon Musk. What if we just didn’t play the comparison game? We’d all be equal and actually free! Which would probably result into you doing the thing that will make you the “Elon” of what you love to do. Happiness [56:23] Stop making life so hard. Ryan has such specific rules as to what is required for him to be happy that it’s easy to fall short, and when he does, he feels miserable. When he meets other people and they ask what he is up to, his answer is now “I am practicing being happy”. Happiness is the game, and business is just one of the ways Ryan is happy. Find pleasure in what is. Leadership [1:00:04] One of the things that occurred to Ryan was that if he wants to become all he wants to be, he has to to empower other people to do the same. What he had done in the past was pull other people along — preventing them from learning and growing — when in fact he should have been pointing to the goal and calling people into that path. A leader’s job is to set the overall vision for the goal and then hold their people accountable for that. Capitalism [1:03:16] After having a hippie experience, do you relax the marriage to Capitalism as an ideology? Nope! It still stands that Capitalism is the system through which we exercise freedom and freedom requires people to be responsible, not coddled. The purpose of Government is to set the rules though which we practice freedom. As few rules as possible. The judge [1:05:50] Ryan used to view God as the outside judge but the idea that there is a god outside ourselves, judging us, is actually a miscategorization of our own inner judge. People who have a very profound desire to judge other people are actually just judging themselves. If you forgive yourself then you have the freedom to not judge other people which allows them to be what they want to be. Let go of judgement will set you free, and that is a very humbling thing. But means everything to overall happiness.

What if Ryan could show you 3 ways of never buying a house but reaping all of the benefits of real estate investment? Find out how! Key Takeaways [:24] At 9 years old, Ryan used to read a kind of consumer report publication for children called Zillions — he was not the popular kid in school — that’s where he got his love of entrepreneurship, real estate and investing in general. [3:10] Initially, entrepreneurship was Ryan’s way of making enough money to become a real estate investor so he started buying single family real estate as soon as he was able to afford to. After doing it, he can openly say that it’s a mistake to do that if you are an entrepreneur. He explains why and moves on to what to do instead:   Go all in on your primary business and take your cash to put into passive income.   [8:00] The source of any income is never passive in and of itself, but it can be passive for you. Here are the three areas Ryan invests his own money: 1. Real Estate Investment Trust 2. Hard money lending 3. Real Estate Syndications and Funds As long as you’re confident in the underlying business and people running that business. Braingasm [15:20] Buy stressed assets, take investor money, fix ‘em up, get the value high and take bank loans to pay back investors quickly! The Fastest route to freedom? Make your money in one specific business and invest the profits in an area you’re confident in. You liked this content? Comment, subscribe and share! Tweetables “Money while you sleep is nice, but it doesn’t really exist: there has to be a business behind the investment!” — Ryan Daniel Moran “Income can be passive for you but the source of it is never passive.” — Ryan Daniel Moran “I would never invest in a business where I didn’t trust the people.” — Ryan Daniel Moran

Are you too late? Did you miss the boat on Internet opportunities? Ryan signs in from Austin Texas to answer this important question.   This podcast will share what opportunities he is currently chasing, as well as others he has watching in the marketplace.   Key Takeaways [3:02] Isn’t it risky to invent a new product and do something cool? No more so than releasing a product that anyone can copy.   Ryan built his most successful businesses around a cool idea for a group of people and then used Amazon as the delivery mechanism.   On the other hand his businesses that struggled were the ones trying to find the hole in the market and then release for that.   [5:20] He shares a super exciting new project he’s become an advisor for, he thinks he can get the company to 100k a month in the next 90 days.   There is no data to back this statement up: there is no demand for the product on Amazon, it’s never existed before, it’s twice the price of similar products on the market. How is he so confident?   [8:06] Lots of entrepreneurs will have the product in hand and ask what influencer they should bring on. Ryan does things differently:   Partner with influencers; find out what their community needs and make it, then use the sales channels (Amazon, Shopify, etc.)   [9:25] Become good at creating a product that a group of people want. There are lots of different ways to do this but the obvious one is that you need to bring unique value to the marketplace.   Think outside of what other people are doing.   [16:08] One of the mistakes Ryan made was releasing the same product in the same way as others, which can bring a successful company to plateau.   Ryan has helped people learn and watched them scale and sell for 10’s of millions of dollars. And that was another mistake: he wasn’t partnering with them at the start!   [19:30] Ryan talks about the new backroom where he has now started to do mentoring and advising work with entrepreneurs and businesses that are looking for a more intimate, hands on experience with possible partnerships.   It’s open to about 20 people for the next year but it doesn’t come cheap, the financing structure is interesting though in that you pay the bulk of the fee off your profits.   If this kind of thing is out of budget for you or if you’re just starting out you still have 2 options: 1. A less involved online option will become available in the coming year 2. 3 day workshops are also held for 4 to 15 people at Ryan’s house every quarter

Dreaming of the big payday? Coran woodmass shares his secrets on the brands getting bought and sold today. How does he know? His registered buyers have over 830 million available for buying product brands: Coran is the Founder and Managing Partner at FBA Broker, the first company to focus exclusively on physical products that have an Amazon sales channel. Want to know what’s killing it in the ecommerce space and what criteria business buyers look at before acquiring?   Key Takeaways [3:43] For the last 2 years, FBA Broker has been producing a monthly business price guide that tracks and reports on all the public business sales in the industry.   The last 12 months were dismal, the market is flooded with low quality small businesses leading to record low sell through rates.   Comparatively, record levels of capital is being raised to acquire physical products brands.   [7:50] In the 2 to 5 million range, the sell through range is 39% whereas in the 100k range, we’re looking at 13%.   So what is working? Brands. Here are the 5 elements for a brand to always sell, regardless of market condition: 1. Brand synergy — repeat sales to one demographic 2. Product uniqueness and diversification — don’t rely on one hero product 3. Revenue diversification — keep the 30% rule in mind 4. Size — most buyers are not interested below 1 million revenue 5. Growth — Year over year trend Coran also shares a very important buyer criteria: margins, they are all looking for healthy margins. 30% is the average tracked. [14:54] What if you don’t have the 5 key elements? Build or acquire them! Coran explains how to do just that. 1. Think like a bigger business Look offline: US based businesses valued under 50 mil present the greatest legal investment opportunity available. The next 15 years will be the largest intergenerational transfer of private biz in the history of the world worth an estimated 10 trillion. 2. Think strategically Vertical, Horizontal, operations, shared services, logistic, supply chain: what you want is multiple arbitrage: buy low, combine, sell for a much higher multiple. 3. Get money (Where the f*ck do I get the money?) There is zero shortage of capital in this world. The shortage is in entrepreneur-led operational teams that know how to deal with product brands. If you can find the good deal, you will get the capital, if you have an operations team and you find the deal you can get all the capital you want. [22:24] Coran’s parting thoughts: pay attention to your mindset, read as much as you can, participate in events, hang out with people that are not holding you back from your crazy dreams: be with like minded people, pay for all access, VIP, join the backroom! Have questions? sales@thefbabroker.com Thanks for listening! Visit capitalism.com/events for upcoming events and additional content. If you have feedback, guest ideas or topics to explore for this podcast, email max Kerwick at max@brandbuildingstrategies.com Because it really does make a difference: don’t forget to subscribe and leave a review on iTunes. Mentioned in this episode Capitalism.com Max@brandbuilderstrategy.com The FBA Broker

This episode is all about unwavering faith that you can accomplish your singular mission.   Hal Elrod survived 2 very serious brushes with death — with a joyful, happy attitude — which gave him singular insight on overcoming and achieving your goals, and to top it off he has bootstrapped a multimillion dollar business.   If his advice on the subject isn’t solid, there is no advice to be had!   Key takeaways [2:14] Ryan asks what unfulfilled dreams Hal Elrod has turning 40: Lakehouse dreams!   [4:36] Hal Elrod’s talks about his background from direct sales to keynote speaker, writer and coach and publisher.   But being self-published is a tough hustle: Miracle Morning was published on 12-12-12 — he needed an unforgettable date because of his significant brain damage from a car collision at the time — during the year and a half that followed he did hustle, we’re talking: 150 podcast interviews, 40 + speeches, 12 local and national television interviews. It took 6 years to get to the million books goal.   [12:48] Ryan asks Hal to talk about the radical new publishing business model he implemented   [15:00] Hal explains his quantum year, the one where he accomplished everything:   Mission: Double best years’ sales Side goals: Publish first book Launch speaking career Launch coaching business Put on 20 pounds of muscle Meet wife Rock climb 3 days a week Lead a team to achieve at their highest level   [23;34] what is the process you can predetermine and commit to which if you commit to over time will move you goal from possible to probable to inevitable? 1. Predetermine the process 2. Don’t be attached to the day to day results. [25:11] Having the singular goal forces you to structure and schedule your life in a way that permits success in more than one area. And by way of following your goal, the one thing that if of most consequence, you are countering human nature and it’s usual path of least resistance. [26:46] Ryan had his own ridiculously productive year but shares how the process has seemingly exhausted him. How is Hal just such a happy dude, he never seems tired despite almost dying twice and accomplishing all those goals how o you go all in on a goal without it being a total grind? Have enough goals that you love, that energise you, to balance out the ones that are less joy-a-riffic. Don’t let your goals compete: if all the thinking and energy and planning goes into the one main mission, the rest of the goals find their place. [31:17] Hal touches on the importance of a foundation schedule — especially for entrepreneurs — including fun time, and free time. Structuring your schedule gives you more freedom and it prevents you from getting lost chasing the shiny things. [34:13] Hal has talked about his car accident story very publicly but has been more reserved about his battle with acute lymphoblastic leukemia. He shares the gut wrenching details of how he found out he would have to fight the odds with a 10% chance of survival (downgraded from 30%). The day he was diagnosed he had to have unwavering faith that he would be in that 10% and make it his singular mission to live. 1. I will beat this 2. This will be the best thing that ever happened to me [40:47] Do medical doctors factor in commitment in the way of recovery? Hal shares how his doctor convinced him to do chemo despite the fact that he was initially against it and was aiming for a more holistic approach. [46:18] Our greatest growth comes of our greatest adversity, Hal chooses to live as if every adversity is his growth and treats it in a positive way. Forget hindsight 20/20! [47:44] Ryan’s final question: does Hal still have a singular mission, or does he ease off sometimes? He does, it’s actually 2 grand missions and he shares how his foundational schedule ensures these missions long term. [52:02] Ryan thanks Hal and invites listeners to subscribe to the podcast and send him their comments on Instagram @RyanDanielMoran. Mentioned in this episode   Capitalism.com Miracle Morning Miracle Equation

For some reason, entrepreneurs seem to forget that mentorship is also a relationship like any other: you have to add value to it, or else you’re just another askhole.   Tune in for a 3 step on how where you need to be and what you need to do to find and keep a good mentor.   Key Takeaways [:24] “Hey Ryan! will you mentor me?” No. [1:42] The one-on-one mentor/mentee relationship is very important — and just like any relationship — you have to make deposits in order to withdraw.   Here is what you need to do to find a mentor:   Right place [2:28] put yourself in a position to identify and meet the type of person you want to enter into a mentoring relationship with. Join communities, pay for masterminds, events and conferences!   Right person [3:50] identify the person who has built or done what you want to do, regardless of the area, marriage, business, fitness.   Right price [4:55] find the give! Find out what they want, what they don’t have and give it to them.   [5:54] Human beings have a limited capacity for people who they can pay attention to. If you want a mentor to pay attention to you, you have to offer them value, and offer it to them strategically.   Comment, subscribe and share!

This episode is about what it looks like to put together million dollar offers and about why it would go much faster if you were dialed in: even idiots get rich.   (Or to paraphrase Michael Scott from The Office: K.I.S.S.: Keep it simple, stupid)   Tune in for some great insight and straightforward tricks from Travis Sago of Bum Marketing.   Key Takeaways [3:26] Ryan introduces one of the people that has had the most impact on his life, his mentor Travis Sago.   [4:11] Simplicity and specificity of offers is one of the lessons that Travis had been waiting for Ryan to understand.   Offers x Execution = Business Success.   If you have a great product for the market (Offer) and build it, market it, and distribute it well (Execution), then you’ve “won” at business. That’s all there is to it.   It’s possible to do well with an awesome product and okay execution, or with a mediocre product and great execution, but you’ll find greater success doing well at both.   [6:15] Ryan shares his struggles with ideas he thinks are great but end up failing and asks Travis what can be done to remedy the situation:   1. Identify the offer [6:37] Anyone can sit in a corner and imagine something. But, if you don’t look at what people’s actual purchasing interests are, you’ll have no idea whether or not it’ll make a wave in the market.   Let’s say you’re relaxing at a farmers’ market. If you just observe what shoppers are looking to buy and where and how they are dissatisfied with what’s on offer, then you’ve found an opportunity to meet an unmet demand.   2. Test the offer in the marketplace [10:25] So you have this idea and it seems solid and people seem interested, how do you gauge the markets?   The answer is pretty straight forward: ask people! Gather data, run pilots and market tests and from those results, either jump in, shift your focus or can the idea.   Ryan’s recent braingasm [13:38] There is no need to learn this the hard way: always have market intelligence before spending time or money developing or investing in something.   [18:41] Travis shares the acronym he uses to classify ideas into areas of business people get fed up with: TIMER Time. Identity. Money. Energy. Reputation. An idea that doesn’t fit into any area should be floated, there is no harm in discovering a new category and broadening your offer! Just be careful of polishing turds.   [23:54 — 27:22] The Backroom.   [24:54] How do you know if your offer is clear? People are simple really, the best conversion tool on the planet is your index finger: make it so that you can point to your customer’s need as well as your offer to fill that need. Travis gives examples of how that might look in different industries.   3. Sales [28:00] So the offer has been identified and tested in the marketplace, what is the sales mechanism? It’s a very, very simple G3 order form (Gimme, Gimme, Gimme) or a payment link. Don’t overcomplicate this part.   [29:00] When you really start to dial-in on your offer, you will multiply value.   You can tweak and optimize your page 5% a month and see where that gets you overtime, but wouldn’t you be better off making a change in the direction of your offer to be something that really resonates with the market? That could multiply your revenue!   [39:10] Scaling what works: throw your spaghetti against the wall and then throw more of what sticks.   [41:08] Ryan thanks Travis for everything and gives him the floor to talk about where people can find and follow him.   Mentioned in this episode Capitalism Conference

Today’s episode is a one on one that occurred during CapCon between Ryan Moran and Matthew, an attendee with whom Ryan has been exchanging online with about business, life and religion.   Tune in for an honest chat about the necessity for honesty in everything and deciding how you want to show up for your vision.   Key Takeaways [:20] C-Money introduces today’s episode, a backstage conversation at CapCon between Ryan and Matthew.   [1:05] Matthew opens up about the year of transitions he’s facing personally and professionally as well his plans for a new product and brand. [2:34] Ryan’s 6 month course helped Matthew and his business partner ideate a brand for which they are currently doing Facebook ad testing — the platform offers a cool feature in that they provide you with the names and addresses of your customers so you can build lookalike audiences. [4:39] Ryan’s advice on building an audience or a tribe. You can realistically and successfully be one of 2 things:   Be a BRAND, be absolutely brutally honest with yourself, and with the people who follow you — Ryan talks about his super fans.   Be an AUTHORITY, be the lighthouse, be the mentor — Ryan shares how this is less suited for him, and how his own mentors shine.   [8:59] Matthew opens up on his insecurities about putting himself and his content out there. [9:54] Before having a crystal clear vision you need a crystal clear understanding of yourself: who and how do you want to be when it all happens? [11:57] If you know what you want your tribe to look like, start communicating with those people. [12:47] Matthew asks if there is anything Ryan would have done differently with his online presence and brand?   Mentioned in this episode Capitalism Conference Ryan’s 6 month course CES Kevin Nations Onnit

Joel Marion is the founder of Biotrust Supplements but he caught Ryan’s eye when his own personal brand blew up overnight. How do you develop the right mindset around advertising, marketing and brand building in 2019.   Tune in for some actionable strategies on how to scale your business and your message 10x bigger and 10x faster. The proof is in the results: from 0 to 100 million in one calendar year. More than once   Key Takeaways [3:57] Joel introduces himself and explains that the strategies he’s about to share are all things he has spent the last decade successfully implementing into his business ventures.   [10:48] When it comes to income vs impact opinions differ, Joel sets everyone straight: Go for impact and income will follow? Nope. You may have a fantastic products but it will go unsold if insufficient energy is focused on generating sales. Go for Income and impact will follow? Nope. If you only push the sale and don’t have a great product, you will have short lived income.   In truth, both are equally important: you can’t have scalable impact without scalable income.   [14:12] Everyone needs traffic to convert customers but traffic is an auction: pay more, get more. So the lion’s share of traffic goes to the one who can pay the most for it, without fail.   Organic growth is very nice, but it’s not repeatable or sustainable. The only 2 sources of scalable traffic are the ones you pay for: 1. Warm traffic (pay for someone’s audience) 2. Cold media (CPA, CPM, CPC) [21:05] “Okay Joel, how can I afford to may more than everyone else, Joel? I’m not rich, Joel!” To scale a business you have to dial in these 2 aspects of your business:] 1. Front end — Increase traffic to acquire more customers. 2. Back end — Build a sales funnel and monetize your customers. To scale a business fast the trick is to get confident enough to go negative upfront to increase traffic, and maximize your sales funnel. How do you get confident enough to front all this advertising money and fast-track your front end? KNOW. YOUR. NUMBERS. [24:13] This is actually the name of the game. Do you know your cost to acquire a customer, down to the dollar? Do you know your cost to acquire a customer for every traffic source? You need to figure out what is the value of that customer at 2 weeks, 60 days, 90 days, 180 days. This is the information you use to determine how long you will be in the hole before you break even. If you know exactly when and how much a customer will pay you, you can know how much to pay to acquire that customer and how long you can front the money for it. How do you maximize your sales funnel and fast track your back end? UPSELL [27:07] You should upsell immediately, on the order confirmation page, on the order confirmation email. The shipping confirmation email has a 95% open rate, you never see that elsewhere, use it. [40:46] The real scaling of a business comes from dialing in the back end, knowing your numbers and being able to comfortably lose money upfront. Learning all of this is complex and complexity can be scary, but the more you put yourself in complex situations, the less fear you will feel. [51:34] Joel recaps the 4 steps to scale any business fast: 1. Maximize front end offers through testing, optimization and refining your marketing skills — never outsource marketing. 2. Dial in your back end and know your numbers, know your numbers, know your numbers. 3. Do the work and get comfortable with back end reporting. 4. Be willing to go negative upfront to outbid your competition — don’t go beyond 180 days. Thanks for listening! Mentioned in this episode Capitalism.com Other Joel Podcast Dan Fleishman — social media presence build

This episode is a private conversation with AJ Vaynerchuk, who comes in with the tactical, practical side of business and who Ryan believes has been underrated in the success of Vaynermedia. Tune in to hear some of AJ’s insight on Ryan’s overarching strategy as well as how they agree on what the future holds for products and brands.   Key takeaways [4:55] AJ was asked to speak at the 2019 CapCon because Ryan has always perceived him as the integrator of Gary’s vision.   Ryan shares his current feeling that he is on the cusp of something bigger and that AJ is the person to ask about how to know when the time is right, and the opportunity is right.   [7:35] There are often several different way to sink your teeth into something, but what do you do when you are unsure of which path to chose? How did AJ know he was sitting on something special? It’s a complex answer:   1. Opportunity. A major part of where Vaynermedia is today takes root in Gary’s and AJ’s 2006-7 belief that social media was the new frontier in communication: they were believers and essentially bet on a sector.   2. Timing. By 2011 they had a head start and it was going to be f***ing hard to catch them. They were talented enough, smart enough and early enough.   3. Expertise. Gary and AJ are both really good at customer service, at every level. Service-based businesses are a natural fit for them.   Find your fit: Having a clear grasp of who you are and understanding your own personality will help you find an industry in which you thrive and are successful.   [10:22] Ryan’s bet is as follows: he posits that influencers will start launching their own brands and it’s inevitable that the likes of Honest Co. — with the pairing of Brian Lee and Jessica Alba — is where things are headed.   Influencers don’t want to learn business, they want to do what they do, so the play is to help them monetize their following as leverage for access to the person with 2 million followers.   [11:57] AJ synthesises that Ryan intends to become the infrastructure and operational partner for an influencer to launch a brand from and agrees that there is in fact a business there, a scalable business to boot: once you do it once or twice, trust is built and the next influencer will fall in.   [14:46] Ryan share the Aha! moment he had with Gary: “Vaynermedia is the play”, it stands on its own and allows Gary to build his own brand and give freely.   It stands to reason that to follow a similar path, 2 choices are available to Ryan: 1. Capitalism.com becomes its own business and infrastructure and liberates Ryan to build his own brand 2. Another business is launched and stands on its own to liberate Capitalism.com as Ryan’s personal brand channel [17:41] AJ shares how Vaynermedia went through that transition from being Gary’s social media agency to becoming its own independent company, not to the public eye or Gary’s following but in the industry — If you’re the CMO of a multi-billion dollar brand you know that Gary is not spending 20 hours a week on your brand. Note: It used to be that Gary would work on every account for the first few YEARS! [20:01] AJ suggests that Capitalism.com should be spun out: create a new business with a new name and independent branding and leverage Capitalism.com as a funnel to get customers. He disagrees with Ryan that the value proposition for something like that would be that it’s part of the Capitalism.com network — a good disagreement is always food for thought and growth! [25:19] Find the give. [25:47] Ryan shares his takeaway from this discussion with AJ and Gary and how they run their business is how they empower people and they stay in the owner’s seat. AJ agrees with the direction anthanks listeners and invites them to subscribe to the podcast and send him their comments on Instagram @RyanDanielMoran. Mentioned in this episode   Capitalism.com VaynerMedia Book: Rocket Fuel: The One Essential Combination by Gino Wickman and Mark Win