Giant Robots Smashing Into Other Giant Robots

Chris transitions Upcase to thoughtbot.com/upcase for SEO and branding purposes, and introduces reactivate & resubscribe functionality. Ben publishes a blog post on Formkeep's pricing history, optimizes the initial form setup page, and begins work to implement a no credit card up-front trial. Upcase Formkeep ConvertKit’s 3,000% revenue growth that nobody saw coming- Josh Pigford Is your company really only doing $45,000 per month?- Josh Pigford Hedonic Treadmill A Tale of Three Pricing Models- Ben Orenstein 2012 SaaS Conversions Benchmark Wim Hof Method Fastly Support Giant Robots Smashing Into Other Giant Robots

Ben switches from Mandrill to Sendgrid, turns a corner on his guarantee vs trial test, and begins the process of overhauling Formkeep's UI. Meanwhile, on Upcase, Chris utilizes an interesting method for A/B Testing, teases a secret project, and increases SEO by changing out the header. Upcase Formkeep Support Giant Robots Smashing Into Other Giant Robots

Ben and Chris muse on the nature of weather-related happiness. Also, Ben works on instrumenting Formkeep's activation funnel, utilizes a monitoring utility to optimize sign-up flow, and vows to almost certainly not toy with pricing any more. Meanwhile on Upcase, Chris confronts multiple root causes for a dip in MRR, updates content displays, and overhauls the checkout. Upcase Formkeep The Hedonic Treadmill FullStory Support Giant Robots Smashing Into Other Giant Robots

Ben and Chris discuss taxes and financial (as well as bedtime) routines. On Upcase, Chris showcases "The Weekly Iteration" on the site, reveals a long-term dream for the platform, and patches a critical security issue. Ben adds a bunch of features to cut down on support requests, does some UX cleanup, and performs other general tasks to improve usability on Formkeep. Upcase Formkeep Philips Hue The Weekly Iteration Campaign Monitor- HTML Email Design Guidelines Git remote code execution vulnerability Flexbox Flexbox on The Weekly Iteration AccountDock calendly Thank you to Hired for sponsoring this episode!Support Giant Robots Smashing Into Other Giant Robots

Chris makes progress on Upcase's to-dos in order to shift focus to after-the-funnel improvements, and makes a renewed vow to talk to customers for direct feedback. Meanwhile, Ben attends a conference, and while he picked up some great strategies for Formkeep onboarding, he mostly just wants to fix the airline industry. Upcase Formkeep Advanced ActiveRecord Querying- Bloopers Gail Goodman: When software and people mix- Business of Software 2012 Startups For the Rest of Us Ep 212- The Long, Slow Death of SaaS Ramp MicroConf Thank you to Hired for sponsoring this episode!Support Giant Robots Smashing Into Other Giant Robots

Chris keeps improving MRR on Upcase, patches a Javascript problem with a Javascript solution, and implements benefit focused text on course descriptions. On Formkeep, Ben discovers a flaw in an A/B test, deals with squirrely payment code, and prepares for a conference talk. Upcase Formkeep MicroConf Briefs Dark Patterns on Tentative Podcast Percy.io- Visual regression testing Paul Fernell (Litmus) on Giant Robots Weekly Iteration- Intro to Accessibility Thank you to Hired for sponsoring this episode!Support Giant Robots Smashing Into Other Giant Robots

Ben decides to A/B test pricing, begins grandfathering existing customers to the new tiers, teases new features on Formkeep, and recounts some interesting customer interactions. Meanwhile, Chris drives conversions through e-mail and Twitter, identifies unique customer segments, and brings in more of the thoughtbot voice to Upcase. Formkeep Upcase Visual Website Optomizer Split Gem Honeybadger thoughtbot YouTube Thank you to Hired for sponsoring this episode!Support Giant Robots Smashing Into Other Giant Robots

Chris welcomes a new member to team Upcase, confronts a drop in MRR, and looks forward to increased content production. On Formkeep, Ben introduces tiered pricing and trials, considers tier differentiators, and muses on what next to implement. Formkeep Upcase Zapier a smart bear Designing the Ideal Bootstrapped Business- Jason Cohen Support Giant Robots Smashing Into Other Giant Robots

Ben and Chris welcome on Ryan Buckley, co-founder of Scripted, for an honest discussion on the shortcomings, pain-points, and benefits that arise from restructuring a product's focus. Formkeep Upcase: 50% Off Your First Month For Giant Robots Listeners! Scripted Ryan on Twitter Support Giant Robots Smashing Into Other Giant Robots

Ben welcomes SaaS growth and customer success pioneer Lincoln Murphy to discuss the true importance of providing value to existing customers and focusing on their success, as every tactic you undertake as a business is predicated on understanding their desired outcome. He also delves into how focusing on customer type is beneficial for both consumers and producers, as well as gives Ben some feedback about Formkeep. Formkeep The Value of Keeping the Right Customers 80/20 Rule Jobs-to-be-Done Ideal Customer Profile Framework Sixteen Ventures Lincoln on Twitter Support Giant Robots Smashing Into Other Giant Robots