Sales Logic - Selling Strategies That Work

Lightning Round: Top 10 Skills Every Salesperson Will Need in 2025 Question: Lenora from Reno, Nevada asks, "I work in an industry where customers are very price sensitive, and we are not the cheapest. I need to really connect and sell value—my customers seem to want it all. What tools can I use to help me spend more time customer facing? What can I automate, use or invest in to speed up my sales process and make it more effective?"  Book: Book More Business by Lois Creamer    Join us Monday, Dec. 23rd for our Sales Logic Expert Exchange with Art Sobczak! 3-4 p.m. CT Register to save your spot here to attend or get the replay! Art will share proven strategies to help you break through the noise and build genuine relationships with prospects.   ❖ Send your questions to Meridith and Mark at hello@saleslogicpodcast.com

Lightning Round:  Top 10 Ways to Retain Customers Question: Sierra from Toronto, Canada asks, “I am in equipment financing sales and in the last year we have grown a lot— some organic, most through acquisition. While this has been exciting, it feels like the demands on us as salespeople are doing nothing but expanding. I used to be focused on mostly new sales, but now they wants us to find new business, grow existing accounts and above all keep our retention rates high. How am I supposed to do all that?”   💡 Heard about the Sales Logic Brain, or Sales Logic Role Play? These are just some of the amazing features in the Sales Logic Mastermind. Find out how to join here.  ❖ Send your questions to Meridith and Mark at hello@saleslogicpodcast.com

Lightning Round: Top 10 Ways to Get a Prospect to Engage Question: Anzah Mustafa from New York asks, “What is the best way to find, generate and engage with leads —inbound? outbound? What is a better strategy?” Book: Influence Elevated by Stacey Hancke     💡 Wish you could role-play with a “customer” before you actually call? Now available: Sales Logic Role Play. One of the many perks of the Sales Logic Mastermind. Find out more here!

Question: Shawnta Hooks from Atlanta, GA asks “Do you have any tips or ideas on how to effectively use video in sales?” Book: The Visual Sales by Marcus Sheridan    💡 Access the brains of Mark and Meridith 24/7— The Sales Logic Brain 🧠, one of the many perks of being a mastermind member! Learn more at: http://www.saleslogicpodcast.com    

Lightning Round:  Top 10 Ways to Negotiate More Effectively in Sales Question: Nathaniel from the Philippines asks, “I have been in sales for more than 10 years, but I am changing industries and not sure where to start. My colleagues use so many different strategies to sell—in person, phone, social media, email, trade shows. How do I figure out what is right for me and most effective in hitting my goals?” Book: The Channel Advantage by Timothy Furee and Lawrence Friedman    → This month’s Sales Logic Expert Exchange with Lauren Bailey is all about Outbound Selling Skills for the Small Business! Grab your spot at this free webinar here.  Monday, Nov. 25th at 3 p.m. EST. You don’t want to miss this!   ❖ Send your questions to Meridith and Mark at hello@saleslogicpodcast.com  💡 Access the Brains of Mark and Meridith 24/7— The Sales Logic Brain 🧠, one of the many perks of being a mastermind member! Learn more at: www.saleslogicpodcast.com  

Our strategies for prospecting during the holiday season. Lightning Round: Top 10 Strategies to Hold an Effective Sales Meeting  Question: Bill King from Texas asks, “What advice do you have for prospecting around the holidays?” Book: High-Profit Prospecting by Mark Hunter    ❖ Send your questions to Meridith and Mark at hello@saleslogicpodcast.com 💡 Wish you could role-play with a “customer” before you actually call? Now available: Sales Logic Role Play. One of the many perks of the Sales Logic Mastermind. Find out more here!

Lightning Round: Top 10 BEST Sales Advice You Have Ever Been Given Question: Rene from Baton Rouge asks, “I am new to sales, this is just my second job. I am excited about this opportunity—bigger territory, more commission—but there is just one problem. My manager is old school. He wants me to use the phone. That makes me uncomfortable. I have never made sales calls, always used email, in person, or even text. Where do I start? And more importantly do I have to do this?” Book: Pick Up the Phone and Sell by Alex Goldfyn   🤍 Please donate to help Western NC at www.828strong.com ❖ Send your questions to Meridith and Mark at hello@saleslogicpodcast.com

Discover essential strategies for successfully opening new markets and transitioning into sales from other fields. Learn the importance of relationship-building, networking, and adapting to local cultures. Explore how establishing a clear ideal customer profile can streamline your efforts. Gain insights on collaborating for market entry, plus valuable tips for holiday selling to boost business growth and customer engagement. Proactive communication is key to thriving during the festive season!

Explore the critical role of effective follow-up strategies in sales and the balance between persistence and respecting prospects' time. Discover how personalization and empathy can enhance customer relationships while avoiding annoyance. Learn about community resilience in the face of challenges, emphasizing the importance of genuine care over self-interest. Gain insights on diversifying communication methods and anticipating customer needs to maintain strong connections. Don’t miss expert advice on thriving in a post-trust world!

Lightning Round:  10 Ways to Make Sales Relationships More Meaningful Question: Tammy from Phoenix asks, “My boss is pushing us to use AI for everything we do. Feels like my job is at risk. My clients love me. We sell cyber security services and they need personal service. It’s a big reason they buy from me. What should I do?” Book: Selling from the Heart by Larry Levine   🤍 Please donate to help Western NC at www.828strong.com   🧠 Register now for the Sales Logic Expert Exchange! This month: Larry Levine.  Topic: what it truly takes to succeed in a post-trust world, where traditional sales tactics no longer cut it.    October 28th at 4 p.m. EST! Don’t miss it. Register here.