Sales Logic - Selling Strategies That Work

Question: Marcus from Toronto asks, "My company has rolled out several AI tools, but none of them actually save me time. How do I know which parts of my process I should automate and which I should never hand over to AI?" Book: The AI-First Sales Rep" by Tony Hughes Lightning Round: Top 10 Things You Are Grateful for in Sales 👀Read the BLOG for this week's episode.

Lightning Round: Top 10 Ways To Build Trust With Your Customers Question: Panchal from Spotify asks, "I am from a different country. My English accent is a little different than the native. Will that delay building trust with the customer? If yes, what's the solution?" Book: The Culture Map by Erin Meyer 👀 Read the BLOG for this week's episode

Lightning Round: Top 10 Things You Need to Do to Drive Sales BEFORE Year End Question: Kelly from Austin asks, "Hey Meridith and Mark — I've been missing my numbers all year, it's killing my confidence. Now this government shut down, combined with the holidays—where and how can I get momentum?" Book: A Mind For Sales Mark Hunter 👀 Read the BLOG for this week's episode.

Lightning Round: Top 10 Ways to Build Your Personal Brand Question: Lisa from Austin, TX asks, "This year I've been trying to make my presentations more engaging. How do I know if my story is connecting — or if I'm just talking too much?" Book: Stories that Stick by Kindra Hall 👀 Read the BLOG for this week's episode.

This discussion dives into strategies for winning over prospects in a competitive landscape. Learn how articulating buyers' problems can position you as the ideal solution. The hosts emphasize the importance of building a strong reputation and the need to understand industry dynamics. Quick follow-ups and responsiveness help remove barriers in sales. They also share tips on personalizing solutions and using real stories and metrics to build trust. Plus, insights on networking and nurturing marketplace presence are highlighted!

Lightning Round: Top Ways to Increase Customer Retention Question: "Hi Meredith and Mark, this is Jenna from Chicago. Our sales team is crushing quotas, but customer churn is rising. How can we balance new business goals without losing the customers we already have?" Book: Perspective by Meridith Elliott Powell

Lightning Round: Top 10 Ways to Follow-up Without Being Annoying Question: Renee from Montreal asks, "I'm a VP of Sales at a growing SaaS company. Marketing generates a ton of leads, but my team says they're not qualified. What's the best way to get sales and marketing aligned without constant finger-pointing?" Book: They Ask, You Answer by Marcus Sheridan 👀Read the BLOG for this week's episode

Lightning Round: Top 10 Things that Kill a Deal Before the Proposal Question: Darren from Austin, TX asks, "I've been in sales for 15 years and lately everything feels harder. The scripts, the follow-ups, even the buyer conversations that used to work just fall flat. How do I rewrite my sales playbook to connect with today's buyer without feeling fake or pushy?" Book: Sell Without Selling Out by Andy Paul 👀Read the BLOG for this episode for more info.

Lightning Round: Top 10 Ways to Sell More in 4th Quarter Question: Christine in Denver asks, "We're great at signing new clients, but I feel like we lose momentum right after the deal closes. What are the best practices to keep customers engaged and excited during the first month?" Book: Never Lose A Customer Again by Joey Coleman 👀Read the BLOG for this episode.

Topic: The "Danger" of Selling Into One Vertical Lightning Round: Top 10 Ways to Retain Customers Question: Jordan from Chicago asks, "I have had a bad year. I sell into Manufacturing and I have five major clients. I have taken such perfect care of them, my competition could not get in. But this year, out of nowhere, my largest got new leadership and changed vendors without even telling me? There is no way I can replace that revenue. Any advice?" Book: Eat Their Lunch: Winning Customers Away From Your Competition by Anthony Iannarino 👀 Read the BLOG for this episode.