High-Income Business Writing Podcast

Ed Gandia
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Apr 13, 2022 • 5min

#287: The Two-Part Question You MUST Ask Every Prospect During a Discovery Call

Discover the two-part question I ask during every discovery call to qualify prospects—and land those that are a good fit.
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Apr 5, 2022 • 45min

#286: Chrissie Zavicar on How to Gain More Exposure and Generate Targeted Leads by Leveraging LinkedIn Newsletters

Chrissie Zavicar describes how you can use LinkedIn newsletters and other new features to gain exposure and generate targeted leads.
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Mar 22, 2022 • 6min

#285: Ready vs. NYR Prospects

Discover the value of not-yet-ready prospects, and why they’re an important—yet often overlooked—part of any successful business.
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Mar 15, 2022 • 6min

#284: Stoneyfield’s Brilliant Strategy

Learn why Stoneyfield decided to partner with Walmart—and what it can teach us about our own business decisions.
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Mar 1, 2022 • 25min

#283: It’s Time to Get Comfortable Feeling Uncomfortable

My thoughts on courage, fear, risk and perfectionism—and why everyone needs to get comfortable being uncomfortable.
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Feb 22, 2022 • 21min

#282: Are You Lowering Your Fee to Get in The Door?

Learn why you need to stop lowering your fees to get in the door with clients—and how you should approach them instead.
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Feb 8, 2022 • 4min

#281: When You’re Stuck at the Bottom

What you should (and shouldn’t) do when your business hits bottom.
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Jan 18, 2022 • 5min

#279: Avoiding Catastrophic Failure

Our businesses are as susceptible to single points of failure as any engineering project—unless we take steps to find and mitigate them.
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Jan 4, 2022 • 41min

#278: How ‘Original Research’ Projects Create a Wellspring of Profitable Writing Assignments

Michele Linn talks about how she got into original research, what the work entails, how she finds clients, and how much these projects command in fees.
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Dec 29, 2021 • 19min

#277: How to Respond to an Angry Client

Respond thoughtfully—instead of reacting emotionally—to negative client feedback by following these five steps.

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