High-Income Business Writing Podcast
Ed Gandia
Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.
Episodes
Mentioned books
Sep 6, 2019 • 40min
#186: Hilary Jastram on Running a Freelance Business When You’re Chronically Ill or Disabled
Hilary Jastram was forced into entrepreneurship when she became chronically ill a few years ago. In today’s podcast episode, she explains how she’s built a successful business and used her illness as a motivation to keep going.
Aug 23, 2019 • 22min
#185: How to Overcome Procrastination
To overcome procrastination, you have to admit that you do it and find ways of dealing with it. In today’s podcast episode, you’ll learn why procrastination is a serious problem and what you can do turn things around.
Aug 9, 2019 • 38min
#184: Hannah Bower on Why She Transitioned from Freelance PR Work to Content Marketing
Hannah Bower is a content marketer with a background in PR. In this conversation, you’ll learn what freelance PR work entails, how it’s changed and why Hannah decided to get out of it.
Jul 26, 2019 • 25min
#183: What to Do When Friends and Family Don’t Support You in Your Business Journey
Running a freelance business becomes exponentially more challenging when you don’t have the support of your friends and family. In this episode, I share 10 practical tips that will help you if you’re in this situation.
Jul 12, 2019 • 42min
#182: Alex Nerney on Launching a Money-Making Blog as a Side Hustle
Podcast guest Alex Nerney explains why adding a blog to your freelance writing business is a great way to supplement your writing income and add more predictability to your business.
Jun 28, 2019 • 25min
#181: Following Up with Prospects — a Different Way to Think About the Process
Following up with prospects is the activity writers dread the most — topped only by prospecting. It feels odd and unnatural. We worry that we’re bothering people or being disrespectful. And then we start crafting crazy stories in our head. We imagine that the prospect is mad at us or shocked at our fees. “They think we’re a fraud!” “They never want to speak with us again!” But the vast majority of time, this isn’t what’s going on with prospects at all. I spent years in corporate sales and following up with prospects was a big part of my job. It wasn’t easy, and I never particularly enjoyed it. So I understand why you don’t like it much either. I never completely perfected the art of following up in those years. But I do have some ideas that will make the whole process a lot easier.
Jun 14, 2019 • 40min
#180: Liz Farr on Writing Bylined Articles to Generate Hot Client Leads and Attract New Opportunities
For the past two years, Liz Farr has been writing bylined articles for trade publications and content platforms to generate inbound leads and land great new clients — while also getting paid.
May 31, 2019 • 25min
#179: Bundling and Productizing as an Antidote to Commoditization
It’s hard to find businesses that don’t use some form of content marketing. That’s a big shift from even five years ago. But as its popularity has grown, the fees for content marketing projects have suffered. Upwork and other job platforms have gotten better and more popular. You even have AI technology entering the writing fray. All these factors have combined to create a situation where many clients want content NOW... and they want it cheap! Does that mean that we all need to start looking for a new way to make a living? Not at all! In this week’s podcast, I address one element of the solution: bundling and productizing your service offerings.
May 17, 2019 • 22min
#178: Command Higher Fees by Putting Value on the Table
Most of us leave a ton of money on the table when quoting client work. This is no small thing! Commanding 20-40% more per project could have a huge impact on your business and your life. Think of the freedom it would give you! So what’s stopping us from asking for more? In this episode, I’m going to show you how to put your value on the table. Because by providing context for your quote, you can greatly influence the prospect’s response.
May 3, 2019 • 46min
#177: Winnie Anderson on How Introverts Can Promote Themselves More Confidently
Many introverted writers resist marketing their services and avoid doing what they need to do to grow their businesses. Does that mean you’re doomed to fail as a self-employed writer if you’re an introvert? Not at all. My guest this week is Winnie Anderson, a coach for introverted service-based professionals, as well as the host of The Courageous Entrepreneur podcast. She teaches people how to resolve the tug-of-war between needing to stand out but not wanting to stand out. In this episode, she explains why so many writers resist taking consistent action to stand out, and to do it in a way that feels good to them.
