A LOAD OF BS ON SPORT

Alex is Head of Behavioural Risk at NatWest Group  where she and her team develop innovative data-led ways to reduce the risk of poor outcomes for the bank, and customers, resulting from behavioural root causes.She has also just regained her student card; as of September she started a part-time PhD at The London School of Economics!She is also the author of the highly acclaimed ‘Poles Apart: Why People Turn Against Each Other, and How to Bring Them Together’, clearly a book for our times.Show notesAlex’s interest in tribalism, partisanship and a polarised, divided societyPre-empting poor outcomes – prevention is better than cureSocial identity in the bank: what is driving behaviours and mindsets?How are targets and goals designed?How information is presented to customers (e.g. payment journeys) influences how they make decisionsNegative outcomes, fundamental attribution errors, complex systems and unintended harmCustomer behaviour online vs bricks and mortarPerceptions of Alex’s team in the bankPromoting shared goals and identity to get buy-inHow do we use behavioural science to create better customer experiences?Designing better workplaces and customer journey environments so that behavioural change happens naturally  Hosted on Acast. See acast.com/privacy for more information.

Name one thing that we all think about or discuss every single day… money. We carry so many unconscious biases when it comes to looking after our finances. You probably think you’re the exception…Michelle Hilscher leads the financial services practice at BEworks and, armed with a PhD in cognitive psychology from the University of Toronto, is particularly interested in applying behavioural science to bring about improvements in financial decision-making and financial well-being.Show notesConnecting the dots between cognitive psychology and financial servicesBelief biasWhy is there so much interest in the BS of our finances?Is the sector ahead of the game?Pros and cons of mental accounting biasesWindfall spending patterns post-COVID‘Save More Tomorrow’: keeping people’s savings on track for the long-termResolving fraud: putting customers in controlEnforced boundaries and self-regulationFAFSA: psychological barriers to filling out the US college financial aid application form; neat solutions to improving educational outcomes Hosted on Acast. See acast.com/privacy for more information.

Preeti KS set up and leads the BS team at Grab in Singapore. Grab is the super app which provides users with transportation, food delivery and digital payments. Think the Uber of SE Asia, approximately! It is Southeast Asia's first decacorn and the biggest technology startup in the region.Show notesGrab’s motivation for getting into behavioural scienceHow Preeti set up a BS practice from scratch and what were the objectivesHow Preeti built credibility and convinced colleagues to take behavioural science seriously?Early experiments: understanding why customers hate surge pricing. Not as obvious as you might imagineHow Grab thinks about pricing by country, city and district – different cultures, norms and economiesExperiments in making drivers feel respectedWhy companies are typically sceptical about behavioural scienceHow cultural context influences how we think. Different driver motivations within SE Asia region Hosted on Acast. See acast.com/privacy for more information.

This week we’re diving into healthcare; what could be more critical? To help me understand how behavioural science is impacting this field, I’m joined by Dr. Ada Le, healthcare expert at BEworks and Dr. Mousumi Sannigrahi, newly installed as Head of Commercial for Innovative Medicines at Fosun Pharma US, having spent the last 8 years at Novartis Pharma.Show notesWhat’s happening at the intersection of behavioural science and the pharma industry?How behavioural science plays out at Fosun vs. NovartisThe next frontier for healthcare and behavioural scienceWhat needs to happen to move to a more human-centric approach to healthcare?The goal of the 1% Steps for Health Care Reform ProjectWhat are easy wins that the pharma industry can enact now?Psychological barriers for patients with autoimmune disease Rosy retrospection bias and failure to prescribe the right treatmentDavid Robson and expectation effects: how mindset can alter our livesDan Ariely’s end of life theories and researchThe scientific method of problem solving vs. more subtle placebo effectsHopes for healthcare in the next year Hosted on Acast. See acast.com/privacy for more information.

Introducing Zeina Afif, Renos Vakis and Ana Maria Muñoz BoudetI’m privileged to welcome to A Load of BS the core team at eMBeD, the Mind, Development and Behaviour Unit at the World Bank. Zeina, Ana Maria and Renos are working on the front lines, alongside governments and policy makers, challenging standard policy design and trying to change behaviour in complex, unpredictable environments and solving the thorniest of problems in gender, inequality and poverty among other.They have worked in over 70 countries, supporting the World Bank by diagnosing, designing, and evaluating behaviourally informed interventions. Show notesHow music and magic contribute to behavioural scienceeMBeD’s role and purposeManaging policy makers in complex environmentsUsing local, cultural and political context to construct behavioural science interventionsCan the skillsets doing BS at eMBeD take you anywhere?Being grittyDisaster risk management in Haiti identifying barriers to act on hurricane early response systems encouraging people to go to their sheltersFocusing on solutions that work vs. the best solution Sustainability: projects are not a one-night standWork on vaccine hesitancyEnsuring diversity in the World BankWhat excites and scares the eMBeD team for the future? Hosted on Acast. See acast.com/privacy for more information.

Clémence is Director and co-founder at Magenta Consulting where she and her team use behavioural insights to make sustainable and scalable change in some of the poorest, war torn and least developed parts of the world, seeking to to maximise the effectiveness and efficiency of communications interventions in support of social impact; in places like Nigeria, Tunisia, Afghanistan and Lebanon.The focus of their projects so far has been civic education, governance and stabilisation, preventing violent extremism, counter-narcotics and women’s empowerment.Show notesHow Clémence got into behavioural science and the founding of Magenta ConsultingA self-proclaimed feminist - how Clémence is changing behaviours in the gender diversity debateHow we engage men in the conversationGender based violence in Mali: managing men without being patronising, confrontational, without framing them as the aggressorsThe Behaviour Driver Model (developed by UNICEF in the Middle East)Fear of judgement, of being a bad parent, norms around hitting women as means to protect their familyThe Role Model program to change gender norms and child behaviour managementGetting comfortable seeking imperfect solutionsManaging unintended consequences of implementing behavioural science interventions in unfamiliar environmentsWomen empowerment programmes can increase risks for womenEnsuring women suffering from GBH get care and attentionNote: Qudwa is a SBC strategy developed by UNICEF Lebanon in 2020, with the contribution of MAGENTA ConsultingPodcast music: Tamsin Waley-Cohen's Mendelssohn's violin concertoCheck out my partner BEworksSubscribe for more hereClick here to access rewards to power your brainFollow me on TwitterMaster Your Mindset With Coach MarcDevelop the leadership mindset, skills + confidence to make a bigger impact in less time!Listen on: Apple Podcasts  Spotify Hosted on Acast. See acast.com/privacy for more information.

It's a cracker this week on A Load of BS as I welcome my partner BEworks' co-founder, behavioural science leading light, writer, practitioner and speaker, Dan Ariely.Beyond his numerous entrepreneurial ventures, Dan is the James B. Duke Professor of Psychology and Behavioural Economics at Duke University and has written seminal books like Predictably Irrational and Irrationally Yours. He's a multi time TED speaker and recognised globally as one of behavioural science's most foremost, original thinkers.Show notesThe story of Dan’s half beard, how he accepts and understands himselfPersecution by the COVID deniers (joining the Bill Gates club)Translating BS stories into the real world: tinkering and rethinking techniquesWhat if we don’t know how to eat, exercise, sleep, have a good relationship? What would you do differently? Gaps of understanding, pools for improvementEnd of life: how do we make that chapter the best of the lives?When spouses have a joint checking account, they spend and fight lessThe anticipation of getting a kiss from your favourite movie starInsurance and misaligned incentives: a cycle of distrust and abuseRemoving conflicts of interestLoss of value in truth telling in societyROI in cash handouts in international development: trust is the lubricant of the worldCrypto currency concerns: takes trust out of the equationPodcast music: Tamsin Waley-Cohen's Mendelssohn's violin concertoCheck out my partner BEworksSubscribe for more hereClick here to access rewards to power your brainFollow me on Twitter Hosted on Acast. See acast.com/privacy for more information.

In partnership with BEworks, one of the very best behavioural science consultancies globally.Cerita Bethea is Director of behavioural science at The Coca-Cola Company, and a practitioner of over 30 years standing, having also worked at Kimberley-Clark, Toyota and Ford.Listen in for a lovely case study about washing hands; a nostalgic trip down Covid memory lane. We also project towards the next frontier; behavioural science in the metaverse. Your guess is as good as mine.Show notesCerita’s academic path into behavioural science – from law to engineering psychologyFrom Ford to Kimberly-Clark to Coca-ColaHow the profession has changed over 30 years, and what still excites Cerita about itKimberly-Clark case study: tackling personal hygiene on the factory floorThe next frontier for behavioural science: data science, behaviour and decision making in the metaverseGetting out of your comfort zone: how does one become a practitioner and what are the pathways to get into the field?What would Cerita ask back from the industry?Subscribe for more hereClick here to access rewards to power your brainFollow me on Twitter Hosted on Acast. See acast.com/privacy for more information.

I’m thrilled to be launching my partnership with BEworks today. Co-founded by Dan Ariely and Nina Mazar (previous guest on the show alongside Dilip Soman), BEworks is a multidisciplinary team of behavioural scientists and psychologists working on complex challenges across financial services to healthcare to sustainability, helping businesses reimagine a future in which individuals flourish and prosper.And so today starts a 10-part series of short, sharp and very digestible conversations with practitioners at the heart of the action; from Coca-Cola to Novartis to Natwest Bank to the World Bank.But today, I’m delighted to be kicking off by talking to BEwork’s new CEO Wardah Malik.Show notesHow does BEworks approach client challengesWork Wardah is most proud ofCreating, sustainable behavioural change at scaleBEworks’s Reimagining strategyDiversity of talent in behavioural scienceWhat skills are needed to be a successful behavioural scientist?The different languages of behavioural scienceThe next frontier: what does better access to data and AI mean for behavioural scienceThe intersection of behavioural science and cognitive technologyBehavioural science is like the Wild WestSubscribe for more hereClick here to access rewards to power your brainFollow me on Twitter Hosted on Acast. See acast.com/privacy for more information.

My guest today is sports nut, almost pro golfer but primarily Professor at the University of Chicago and Chief Economist at Walmart John List.Just when you thought we were about to dive into the politics of diverging golf tours, instead we're going to turn our attention to ride hailing companies Uber and Lyft, where John was also Chief Economist. What was Travis Kalanick really like to work for?John also recently published ‘The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale’ and so we're also discussing how to scale a business and we bring it to life with the story of the failed Jamie's Italian restaurant chain.John's passion is using field experiments to explore economic questions and so our conversation is filled with great stories from John's time in the White House, to rideshare to groceries and even collaboration with DARPA. Show notesWhen fieldwork is needed in scientific discovery to describe the real worldJohn’s journey from the White House, Uber, Lyft and now Walmart Chief EconomistBreaking out of silos to make deep cultural impactWorking with DARPA, moonshots and hiring the right teamHow John didn’t become a truckerWhat interests John about the subject of scale?What is a voltage effect?The story of Jamie’s Italian and a failure to scale: negotiables and non-negotiablesThinking on the margin vs. by the average: applying it in the real world beyond the university campusWhy Logan Green, CEO Lyft, a trained econ major, was leaving dollars on the floorWhy quitting is for winnersScaling culture: Uber vs LyftJohn’s hopes for the book: add science to scalingSubscribe for more hereClick here to access rewards to power your brainFollow me on Twitter Hosted on Acast. See acast.com/privacy for more information.