I’m thrilled to be launching my partnership with BEworks today. Co-founded by Dan Ariely and Nina Mazar (previous guest on the show alongside Dilip Soman), BEworks is a multidisciplinary team of behavioural scientists and psychologists working on complex challenges across financial services to healthcare to sustainability, helping businesses reimagine a future in which individuals flourish and prosper.

And so today starts a 10-part series of short, sharp and very digestible conversations with practitioners at the heart of the action; from Coca-Cola to Novartis to Natwest Bank to the World Bank.

But today, I’m delighted to be kicking off by talking to BEwork’s new CEO Wardah Malik.

Show notes

How does BEworks approach client challenges
Work Wardah is most proud of
Creating, sustainable behavioural change at scale
BEworks’s Reimagining strategy
Diversity of talent in behavioural science
What skills are needed to be a successful behavioural scientist?
The different languages of behavioural science
The next frontier: what does better access to data and AI mean for behavioural science
The intersection of behavioural science and cognitive technology
Behavioural science is like the Wild West

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046: Wardah Malik on the future of behavioural science