Kiss My Aesthetic Podcast

This week's interview is with Emma, copywriter, content marketing strategist, and writing coach for women in business who feel overwhelmed by marketing strategy and content creation. Michelle and Emma have talked about the difference between copy and content writing. What types of copywriters are out there, and what kind of possibilities are to work with a copywriter. They've gone through the brand voice and foundational statements that set a business for success from a copywriter standpoint, how you can make sure that you measure up to their expectations of brand voice. Also, topics like the red signs when she knows a person DOES need copywriting help and when and why use contractions. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Do you want to support Michelle and the MKA Podcast? You can do it as simple as inviting her to a coffee through Buy Me a Coffee! For more on Emma, you can find her as @emmagivenswriter on Instagram. And you can check out her services through intrepidemma.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

In this episode, Michelle is breaking down her TOP 10 TOOL she uses to run her Design Business, what they’re and what the h… she uses them for! Get ideas of new tools you can start using today, to work in a more organized and more efficient way! She gets straight to the point with lots of insights so, get comfy, take a notebook and hit play! Resources mentioned in this episode: Check episode number 19 to get in DETAIL how Michelle's workflow looks like to be more productive and organized: Batch your Days - Week in the Life of a Brand Designer. Gsuite - Manage your email, calendar, docs, and much more in one place! Squarespace - Create your website. Basecamp - Michelle's favorite Project Management tool. Calendly - Booking calls tool.  Adobe Creative Cloud - Collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX, and more. Canva - Make quick, easy, and eye-catchy designs. Later - SM scheduler. Quickbooks - Smart, simple online accounting software for small businesses. Airtable - Get organized in a much better way than a spreadsheet. Harvest - To set and send your estimates and invoices. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Do you want to support Michelle and the MKA Podcast? You can do it as simple as inviting her to a coffee through Buy Me a Coffee! This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma These show notes contain affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.

This week's interview is with Berta, Podcast and Pinterest Manager for MKW Creative Co, AKA, who is typing this show notes! Berta is the founder + owner of BertaWired. As a Podcast & Pinterest Manager, she's dedicated to helping you launch and grow a successful podcast, as well as expanding your audience and share your message through Pinterest. Michelle and Berta have talked about the power of Pinterest, what it is and why you should utilize this platform as part of your marketing strategy, how to optimize your account and profile, what you can do to create Pins, and what you have to be aware of when collecting other people's Pins. Also, what analytics you should and shouldn't focus on, and when you can expect to start seeing results. WORK WITH MKW CREATIVE CO. Subscribe to the fun and entertaining monthly newsletter! Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn Do you want to support Michelle and the MKA Podcast? You can do it as simple as inviting her to a coffee through Buy Me a Coffee! For more on Berta, you can find her as @bertawired on Instagram, Facebook, and Clubhouse. And you can check out her services through bertawired.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Michelle walks you through the 7 steps of her Onboarding Process. This is a pretty common question she gets on her FB group and on social media about how to kick off a project to get it going on the right foot and in a positive direction to really impress your client, set the tone for how your working relationship is going to be, and then continue on the project and absolutely kill it. In this episode, she walks you through the 7 steps and gives you some pointers along the way. This is the process she's come up with that really works for her after 7 years in business. You don't want to miss it!  Resources mentioned in this episode: Check episode number 22 to learn about the Secrets to Better Sales! Check episode number 23 to get in DETAIL Michelle's Brand Questionnaire. You'll get her go-to Q's when starting with a new client!  If you've already listened to episode number 23, you can get a copy of Michelle's Brand Questionnaire here!. Basecamp - Michelle's favorite Project Management tool. Calendly - Booking calls tool.  Harvest - To set and send from your estimates and invoices.   WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Get bloom away by this week's interview with Liz, who teaches solopreneurs how to make marketing easy + fun using her 4-E Formula™ for organic marketing success so their businesses can bloom boldly long term. She does so through her signature online program + mentorship community, The Bloom Crew™. Michelle and Liz have talked about what most brands struggle with when crafting their offers, what it means to follow trends like Black Friday, how every time you offer a discount or host a giveaway to move a product/service, you devalue your brand, and WHAT to do instead. And they've shared some of their marketing strategies and how to improve a product every time you launch it. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on Liz, you can find her as @mslizflemingt on Instagram, follow her podcast at @brandinbloompod, and check out her services through elisabethfleming.com. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

In today's episode, we have Alex Shalhout, a business strategist for real estate professionals. Up until now, she's been freelancing, and now she just launched her business officially. They've talked about what agents struggle with the most when it comes to branding, especially when you're moving past being a solo entrepreneur to having a team and how your rebrand has the potential to absolutely blow up your business. They've also talked about how social media has changed the real estate industry; ways agents can create a consistent brand look and feel. Red flags that indicate when an agent's branding isn't going to cut it anymore and where the future of real estate is headed regarding its integration with technology. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on Alex, you can find her as @alex.shalhout on Instagram, and as Alexandra Shalhout on Facebook. This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

Michelle goes into DETAIL about her Brand Questionnaire. You'll get her go-to Q's when starting with a new client! She shares the 5 pillars of her brand questionnaire and explains every question into each of them and, most importantly, WHY she asks them and why they're so important, and what kind of answer she's expecting to have to be able to do an excellent job as a designer. Learn why it's so important to get your clients to be clear and aware of their mission and vision statement and why defining their core values is so crucial from the get-go. Resources mentioned in this episode: Get your copy of Michelle's BRAND QUESTIONNAIRE! Check episode number 7 to learn about Defining your Brand Identity. Check episode number 19 to learn about planning your day to be more productive: Batch your Days - Week in the Life of a Brand Designer. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

This week we have Jessica Marx, a powerhouse with over a decade of sales and executive leadership experience. She's able to take each goal and tie it to revenue growth. She streamlines processes, identifies areas of wasteful spend and motivates her clients to level up. They've talked about her hot take on doing work for exposure or friends and family for free and where to set some limits. The importance of identifying the differences between working IN your business and ON your business. The benefits of having a community alongside, especially when you're starting out or in your business's first years, and how to build something that will keep generating income. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on Jessica, you can follow her on @thejessicamarx on Instagram and for more about her services at thejessicamarx.com This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

In today's episode, Michelle interviews Andrea Pereira from Rocket Science Branding. They curate, design, and deliver thoughtful and creative branded merchandise to help brands build their communities and achieve their goals. They've talked about when it's the right time to add promotional marketing into general brand awareness. The power and impact that can have when believing in the brand behind the product. The hallmarks of a great promotional product campaign, why a brand might want to invest in promotional products, and how designers can better prep their clients and their files for a promotional successful product campaign. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on Andrea, you can follow her on @rocketsciencebranding on either Instagram or Facebook and more about her services at rocketsciencebranding.com/ This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

In today's episode, we interview Lissette, an influencer marketing strategist, content creator, and business coach, focusing on helping influencers build a business from their social media presence. Her digital channels concentrate on money, business, and influencer marketing advice, with a pinch of lifestyle recommendations. They've talked about the biggest myths and misconceptions around growing your social media channels and where most influencers fall short when working with brands and vice-versa. She shares how she handles criticism on social media, her best tips to overcome that, and her hot take on cancel culture (gold!). Spoiler, you will learn how she gets inspiration on who to pitch brands and the best practices for doing so. WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn For more on Lissette, you can follow her on @lissettecalv on either Instagram or TikTok and more about her services at lissettecalveiro.com This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma