Kiss My Aesthetic Podcast 057 Client Case Study - Dental Hygiene Nation
Caitlyn graduated with her bachelors in dental hygiene from West Virginia University to pursue her career as a dental hygienist. She started a Twitter page in college called Dental Hygiene Problems that celebrated the struggles of being in dental hygiene school.
What she found was that she was not alone in her struggles as the page grew rapidly! Never did she think it could grow into the lifestyle brand it is today called Dental Hygiene Nation!
The brand celebrates dentistry through accessories, apparel, and their most popular subscriptions box! Dental Hygiene Nation turned 5 in 2021 and rebranded with the ever so creative MKWCC!
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In today's episode, we cover:
- Caitlyn backstory
- Why she picked Twitter and the origins of Dental Hygiene Nation
- Her 3 different types of client personalities
- The importance of knowing your ideal customer avatar
- How she knew it was time for a rebrand
- The influence of Etsy
- Where she wants/feels Dental Hygiene Nation is going in the upcoming years
- Shifting from unsure to fully trusting her branding process
- Tips to when you have a hard desition to make in your business
- 2 branding lessons
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Guest info:
For more on Caitlyn and Dental Hygiene Nation, you can find her as @dthynation on Instagram.
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WORK WITH MKW CREATIVE CO.
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.