

CNBC Sport
CNBC
CNBC Sport brings you the convergence of sports, business, and investing. Each week, we sit down with the biggest names in sports - from league commissioners and top athletes to team owners and influential executives - uncovering the strategies, deals, and inside stories shaping the industry's future.
Episodes
Mentioned books

Mar 13, 2025 • 18min
Chicago Cubs Owner Tom Ricketts 3/13/25
CNBC's Alex Sherman sits down with Tom Ricketts, owner of the Chicago Cubs. They discuss ESPN & MLB's decision to end a decades-long TV rights deal, disruption to baseball's business model, competing with the financial firepower of the Los Angeles Dodgers and New York Mets, expectations for the 2025 season, private equity's impact on team valuations, and MLB's "superpower" versus the NFL and NBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mar 6, 2025 • 19min
TMRW Sports Founder & CEO Mike McCarley 3/6/25
CNBC's Alex Sherman sits down with Mike McCarley, founder and CEO of TMRW Sports. They discuss McCarley's partnership with Tiger Woods and Rory McIlroy to launch the new tech-driven golf league TGL, its first season's successes and challenges, reimagining sports beyond golf, the rapid realignment happening in sports media, and a possible extension with ESPN. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feb 27, 2025 • 19min
LA Chargers Head Coach Jim Harbaugh 2/27/25
CNBC's Alex Sherman sits down with Jim Harbaugh, head coach of the Los Angeles Chargers.The famed coach and former quarterback spoke about why he believes college athletes deserve a piece of the pie, the "greatest years of his life" and why he favors an 18-game NFL season Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feb 20, 2025 • 22min
The "Savior of Nike" Sonny Vaccaro & Author Armen Keteyian 2/20/25
CNBC's Sara Eisen sits down with sports marketing legend Sonny Vaccaro along with author & journalist Armen Keteyian about Vaccaro's new book "Legends and Soles: The Memoir of an American Original." They discuss Vaccaro's seminal role in signing Michael Jordan at Nike, his firing from Nike and falling out with co-founder Phil Knight, Vaccaro's involvement in O'Bannon v. NCAA that opened the floodgates for college athlete compensation, the future of NIL , and the outlook for the sports shoes & apparel industry. Legends and Soles: The Memoir of an American Original Legends and Soles: The Memoir of an American Original Legends and Soles: The Memoir of an American Original Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feb 13, 2025 • 20min
ESPN’s Stephen A. Smith 2/13/25
CNBC’s Alex Sherman spoke with ESPN Host Stephen A. Smith. The two discuss negotiations around Smith's potential blockbuster new ESPN contract, "Inside the NBA" moving to ESPN and Smith's thoughts on presidential politics. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Feb 7, 2025 • 9min
Super Bowl Special: Cosm CEO Jeb Terry 2/7/25
CNBC’s Alex Sherman speaks with Jeb Terry, CEO of Cosm, ahead of Super Bowl 59 in New Orleans. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

Feb 7, 2025 • 11min
Super Bowl Special: Jaguars Executive & AEW President Tony Khan 2/7/25
CNBC’s Alex Sherman talks to Tony Khan, Chief Football Strategy Officer for the Jacksonville Jaguars and President & CEO of All Elite Wrestling. The two discuss the hiring of new Jaguars head coach Liam Coen, the team’s prospects for 2025, growth of All Elite Wresting vs. WWE, and DEI’s role in the NFL. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

Feb 7, 2025 • 13min
Super Bowl Special: NFL Media Chief Brian Rolapp 2/7/25
Ahead of Super Bowl 59, CNBC’s Alex Sherman speaks with Brian Rolapp, NFL chief media and business officer, on media’s shifting landscape, further international expansion, and why tickets may not be overpriced. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

Feb 7, 2025 • 9min
Super Bowl Special: Former New Orleans Saints Quarterback Drew Brees 2/7/25
Super Bowl MVP Drew Brees spoke to CNBC’s Alex Sherman about Brees’ potential return to broadcasting, the recent struggles of the New Orleans Saints and the transition away from playing professional football. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.

Feb 7, 2025 • 9min
Super Bowl Special: Denver Broncos President Damani Leech 2/7/25
CNBC’s Alex Sherman spoke with Damani Leech, president of the Denver Broncos, on what fueled a comeback year for the franchise, new strategies to improve the fan experience, and the future of DEI in the NFL. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.