

Associated
Associated Podcast
Broadening access to venture capital, one conversation at a time - from advice about careers to getting your business funded, we’re putting it all out there.
Each week we bring you a conversation with one of our friends in the investment industry: associates, interns and a whole host of others.
Hosted by: Francesca Baillieu, Tunde Adekeye and Danielle Bennett
Contact us at: associatedpodcast@gmail.com
Resources: https://www.notion.so/Associated-Recommended-Reading-1a29e4a622484181aa13923ee359fe4d
Each week we bring you a conversation with one of our friends in the investment industry: associates, interns and a whole host of others.
Hosted by: Francesca Baillieu, Tunde Adekeye and Danielle Bennett
Contact us at: associatedpodcast@gmail.com
Resources: https://www.notion.so/Associated-Recommended-Reading-1a29e4a622484181aa13923ee359fe4d
Episodes
Mentioned books

Jul 7, 2020 • 49min
Will Bricker at Hustle Fund
We're absolutely thrilled to be joined by Will Bricker, Associate at Hustle Fund, to kick off our third season of Associated! Happily, the concept of "hustle" really permeates the episode; from the way we got Will onto the podcast (an opportune Twitter exchange about how Associates can enable more efficient investments) to the way Will worked himself into his role (a masterclass in negotiating a shot by offering relevant value). We also discuss Will's work on venture systemisation; the theories behind it, biggest challenges, and ways to make the venture processes more efficient and scalable.
Will's LinkedIn
Hustle Fund

Jun 2, 2020 • 19min
Reflecting on Two Seasons
To close out our second season we’re introducing a new member of the Associated team! Julia’s been working with us behind the scenes and is making her ‘on-mic’ debut with this special episode that sees us reflect on the last two seasons of Associated. This time, Julia’s asking the questions! We talk about why we started Associated, whether we're meeting our own expectations, what we’re proudest of and what we’re planning next.
Julia's LinkedIn
Resources from our episodes

May 26, 2020 • 27min
Deepka Rana at Northzone
This week we're joined by Deepka Rana, Associate at Northzone, to discuss early stage investing across Europe and the United States. We chat about the joy of B2B products that delight the end user, ponder the immediate and longer term affects of coronavirus on VC, and reveal why it's always a good time to approach a fund you'd like to work at.
Deepka's Twitter
Northzone

May 19, 2020 • 30min
Bastian Faulhaber at Boston Consulting Group Digital Ventures (BCGDV)
In this episode of Associated, Bastian Faulhaber chats to Petra and Francesca about his role as Venture Architect at BCG Digital Ventures- the corporate investment firm and incubator of the Boston Consulting Group. He explains what he had to learn as he transitioned from an investing role to BCG DV, how start-ups are put together and grown in-house- plus, the exciting projects he's worked on across a ton of different industries.

May 12, 2020 • 34min
Sarah Guemouri at Atomico
Sarah Guemouri, Senior Associate at Atomico, joins us this week to chat about what it's like to focus on research and insights for one of Europe's top funds. We discuss building a data strategy at a VC fund, how data-driven roles support the investment process, and how Sarah and her team pull together the annual State of European Tech report.
Sarah's LinkedIn
Atomico
The State of European Tech Report 2019

May 5, 2020 • 28min
Alise MacFayden at Relay Ventures
In this episode Alise MacFayden joins Francesca and Lois to chat about her unique role as a financial analyst at Relay Ventures. They discuss how Alise went from Commerce degree to VC, then get nerdy and delve into how she uses her expertise to undertake due diligence, valuations and financial forecasting!
Alise's LinkedIn
Relay Ventures

Apr 28, 2020 • 44min
Seb Wallace at Triple Point
Francesca and Petra chat to Seb Wallace at Triple Point this week! Seb talks about how the fund has adapted to the coronavirus crisis and how he is dealing with working from home-plus, we chat about his legal background and how it's equipped him at his job.

Apr 21, 2020 • 39min
Adam Reeve at Seedrs
We're joined by Adam Reeve, Senior Investor Manager at Seedrs, this week to discuss what it's like working for one of the most intriguing brands in venture capital. If you only know Seedrs as a crowdfunding website, you'll be amazed listening to Adam talk us through the multifaceted structure of the organisation! We also discuss how Adam found himself in VC, and what he thinks founders should focus on while raising at this tricky time.
Seedrs
Adam's LinkedIn

Apr 14, 2020 • 29min
Keji Mustapha at Connect Ventures
For this episode Lois and Petra have the pleasure of chatting to Keji Mustapha, Head of Network and Operations at Connect Ventures. They discuss Keji's journey into VC, her role in connecting the fund's community, and the importance of sharing best practice to accelerate learning. Then Keji flips the script and asks what we wish we'd known before getting into VC.
Connect Ventures
Keji's LinkedIn

Apr 7, 2020 • 35min
Edel Coen at Draper Esprit
This week we go international, speaking to Edel Coen from Draper Esprit in Ireland, with the Associated team split across the UK and Thailand. Edel talks about her experience on the operating side and investor side, and how getting board experience early in her career has impacted her. Plus, she lets us know what it’s like to work as a young investor in the Valley.
Edel's LinkedIn
Draper Esprit