We're absolutely thrilled to be joined by Will Bricker, Associate at Hustle Fund, to kick off our third season of Associated! Happily, the concept of "hustle" really permeates the episode; from the way we got Will onto the podcast (an opportune Twitter exchange about how Associates can enable more efficient investments) to the way Will worked himself into his role (a masterclass in negotiating a shot by offering relevant value). We also discuss Will's work on venture systemisation; the theories behind it, biggest challenges, and ways to make the venture processes more efficient and scalable.