Singletrack

Text us your thoughts about this episode or ideas for future episodes!Robin Thurston is the CEO of Outside, the largest media company in the outdoor industry by orders of magnitude. In this conversation, we discuss Robin's entrepreneurial background building MapMyRun into the largest running community in the world, the state of connected fitness, putting a price tag on running-related and other outdoor media, the "Outerverse", and how Robin thinks about preserving the authenticity of acquired brands like fastestknowntime.com.Sponsors:Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next orderHVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next orderLinks:Outside PlusConnect with Robin on LinkedInTimestamps:(1:46) - connected fitness, MapMyRun origins, outdoor industry background(10:36) - the state of connected fitness/running, progress made in this space(15:24) - incorporating reward cycles into running/outdoor industry products(18:04) - micro-transactions in running products and services(20:39) - Outside shop (22:37) - putting a price tag on running content, building utility into consumption(28:04) - thoughts on if and when the majority of consumers will accept premium content models(30:39) - whether the recent layoffs at Outside are a strike against these optimistic business models(35:58) - whether and how to rally major industries players off the major tech media platforms (38:32) - Outerverse conversation, screen time, alternatives within Web3(43:23) - practical examples of the Outerverse in action(47:23) - how to preserve the quality, authenticity, and trust of acquired brands like fastestknowntime.com(50:36) - recruiting running and other outdoor creators to the platform (52:35) - final calls to actionAdditional Episodes You May Enjoy:#58 - Buzz Burrell | Modern FKT Movement, FKT.com Sale To Outside Mag, Trail Running Business#28 - Joe Vennare | Technology For Ultra Runners, Trail Running Media Companies, Business Advice#20 - Zoe Rom | Trail Runner Magazine, Running Journalism, Diversity Talks#7 - Mark Gainey | Co-Founder of Strava, Trail Running, Athlete Creators#3 - Jimmy Daly | Social Media, Content Creation, Branding For Trail RunnersSupport the show

Text us your thoughts about this episode or ideas for future episodes!Des Linden is a professional runner for Brooks Running. She joins the Singletrack Podcast to talk about a range of topics including her interests in sports psychology, her nascent career as a commentator for NBC in their running broadcasts, and perhaps most notably to this audience - her intentions to transition more significantly from road marathons to trail and ultra running as early as next year.Discounts:Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next orderHVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next orderTimestamps:(0:37) - running background, accolades(2:01) - interests in sports psychology(5:00) - how she thinks about and handles pressure(7:31) - broadcasting, running commentary career(17:38) - reflections on the current stage of her marathoning career(19:28) - 50K world record, interests in ultras after that experience(22:14) - how she thinks about career transitions(24:39) - talks with sponsors about switching to/trying trails and ultras(25:39) - memorable moments visiting Chamonix this year, spectating UTMB(28:57) - strengths and weaknesses on trails(30:49) - other trails and ultra races she's interested in(31:50) - inspirations in our sport(32:43) - whether she will go "all-in" on trail and ultra running(34:08) - how her training and lifestyle would change switching to ultras(35:21) - miscellaneous questions Links:Follow Des Linden on InstagramLinden X TwoChoosing To RunSupport the show

Text us your thoughts about this episode or ideas for future episodes!Katie Schide is a professional trail runner for the North Face based in Isola, France. We talk with her following her win at the 2022 Ultra Trail Du Mount Blanc.Discounts:Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next orderHVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next orderTimestamps:(2:12) - living and training in the French Alps (5:58) - switching sponsors from On to the North Face this year(8:43) - working with Jason Koop(11:37) - coaches attending and providing support at races(12:32) - skimo racing(16:49) - Val D'Aran 100K(18:11) - motivations for returning to UTMB(20:06) - pre-race issues, COVID concerns (23:13) - racing strategy(25:32) - losing and regaining the lead(28:01) - post-race experience(30:58) - Western States golden ticket(35:11) - next steps career-wiseLinks:Follow Katie on InstagramSupport the show

Text us your thoughts about this episode or ideas for future episodes!Jack Kuenzle returns to the podcast to talk about his recent FKT on the Bob Graham Round, which lowered Kilian Jornet’s former record by about 30 minutes sending shockwaves not just through the FKT community, but really through the mountain running community as a whole.Discounts:Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/discount/SINGLETRACK20) to get 20% off your next orderHVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next orderTimestamps:(1:05) - catching up on other FKT efforts, White Mountains 100(18:32) - setting the stage for the Bob Graham Round, history, importance, etc(30:16) - Kilian Jornet and the Bob Graham Round(39:15) - lifestyle changes, preparation for this FKT, investments, workload(52:57) - the day itself, what went right, what when wrong, the atmosphere, etc(76:06) - what this FKT means to Jack(82:24) - what's next, what other FKTs inspire Jack(86:09) - thoughts on sale of fastestknowntime.com(90:52) - whether Jack will take on sponsors now for his athletic endeavors(95:34) - psychological framing for big training(97:44) - talking about the lack of depth of FKTs(89:43) - athletes that are inspiring Jack right nowLinks:Follow Jack on InstagramAdditional Episodes You May Enjoy:#12 - Jack Kuenzle | FKT Scene, Sponsored Trail Runners, Brand Relationships#25 - Kyle Richardson | FKT Scene, Intersection Of Music And Movement, Trail Running CultureSupport the show

Text us your thoughts about this episode or ideas for future episodes!I am joined by frequent co-hosts Brett Hornig and Leah Yingling to recap the week that was in Chamonix, France for the UTMB series of events. We talk about some of our favorite performances and memorable moments, what the events will look like in years to come with all of the application changes, the impacts of these races on the overall 2022 mountain ultra trail running season, and much much more. Sponsors:This episode is brought to you by Gnarly Nutrition. Use code Singletrack20 at checkout to get 20% off your next order.Timestamps:(2:31) - reflecting on the Chamonix race week vibes(4:14) - livestream experience(8:00) - Des Linden in Chamonix(11:51) - crewing at UTMB(22:09) - standout performances at UTMB, CCC, OCC(36:20) - interesting stats about the UTMB races(46:31) - whether this was and will be for quite some time the most competitive UTMB(50:25) - who will take the Western States golden tickets from UTMB(55:11) - DNFs and next races(62:15) - ATRA tweet about gender equality at UTMB events(69:30) - miscellaneous parting thoughtsLinks:Follow Brett on InstagramFollow Leah on InstagramGreen Runners How To Win UTMB According To The DataAdditional Episodes You May Enjoy:#104 - Long Run Archives #6 | Future of Trail Running Content, USATF Debates, Unusual Athlete Sponsorships, Joe Gray Versus Kilian Jornet#94 - Long Run Archives #5 | Western States Reactions, Zach Miller Return, Arizona Trail Duel#72 - Long Run Archives #4 | Cocodona 250, Mammoth Trail Fest, Super Shoe Influences, Strava Finds#62 - Long Run Archives #3 | Betting In Ultrarunning, Next Great Trail Running Towns, Golden Ticket Series Ideas#53 - Long Run Archives #2 | Ultrarunning Analytics, Elite DNF Debate, 3:47 Downhill Mile, Magda What If#43 - Long Run Archives #1 | Jim Walmsley What Ifs, Black Canyon 100K Preview, Full-Time UltrarunningSupport the show

Text us your thoughts about this episode or ideas for future episodes!In this episode, I am joined by Brett Hornig and Leah Yingling to preview the 2022 UTMB. We analyze the course, talk about what it's going to take to be successful, note some of the interesting storylines around the event, and yes, make our predictions for the female and male top-5 finishers this year.Note - this episode focuses exclusively on the women's and men's UTMB fields. We do not discuss TDS, CCC, or OCC. Not for lack of interest, but simply for lack of time. We decided it would be best to go deep on one race instead of sparsely discuss all 4.Thanks to our sponsor, Gnarly Nutrition, for making this episode possible. Use Singletrack20 at checkout on their website to get 20% off your next order.Timestamps:(3:31) - why UTMB is such an important event in our sport(7:06) - what it takes to be successful at this race(14:50) - weather for this year’s race(23:48) - logistical hurdles at this year’s race(28:07) - women’s field storylines, analysis, predictions(48:07) - men’s field storylines, analysis, predictions(64:42) - more talk about the American contingents (73:01) - miscellaneous, parting thoughts about the raceLinks:Follow Brett on InstagramFollow Leah on InstagramAdditional Episodes You May Enjoy:Support the show

Text us your thoughts about this episode or ideas for future episodes!Abby Hall is a professional trail runner for Adidas Terrex based in Flagstaff, AZ preparing for the 2022 UTMB-CCC.Sponsors:This episode is brought to you by Gnarly Nutrition. Use code Singletrack20 at checkout to get 20% off your next order.Timestamps:(1:42) - life talk(3:44) - recovery from knee injury(6:11) - training in Chamonix this summer(9:09) - motivations to return to CCC again(11:14) - race day gearLinks:Follow Abby on InstagramAdditional Episodes You May Enjoy:#114 - Hannah Allgood | 2022 UTMB-CCC Pre-Race Interview#113 - Jazmine Lowther | 2022 UTMB-CCC Pre-Race Interview#112 - Kaytlyn Gerbin | 2022 UTMB Pre-Race InterviewSupport the show

Text us your thoughts about this episode or ideas for future episodes!Matt Daniels is a professional trail runner for Nike based in Boulder, CO preparing for the 2022 UTMB-CCC.Sponsors:This episode is brought to you by Gnarly Nutrition. Use code Singletrack20 at checkout to get 20% off your next order.Timestamps:(1:47) - reflecting back on injuries and lessons learned in 2020 and 2021 seasons(4:38) - advice to sponsored athletes currently dealing with injuries and other setbacks(6:18) - insights into motivation for racing CCC this year(7:24) - strengths and weaknesses on the CCC course(8:41) - fitness and confidence levels heading into CCC(10:14) - race day mindset(11:51) - whether going to Chamonix for early training is becoming necessary (13:42) - gear talkAdditional Episodes You May Enjoy:#111 - Tim Tollefson | 2022 UTMB Pre-Race Interview#110 - David Laney | 2022 UTMB Pre-Race Interview#109 - Jim Walmsley | 2022 UTMB Pre-Race InterviewSupport the show

Text us your thoughts about this episode or ideas for future episodes!Adam Merry is a professional trail runner for Saucony based in Boulder, CO preparing for the 2022 UTMB-CCC.Sponsors:This episode is brought to you by Gnarly Nutrition. Use code Singletrack20 at checkout to get 20% off your next order.Timestamps:(1:39) - reflecting on the decision to focus the year on CCC instead of Western States after Bandera(3:48) - motivations for racing CCC(5:24) - talking about the experience of heading over to Chamonix early to live and train(6:29) - training specificity talk(8:00) - fitness and confidence statuses heading into race day(9:00) - gear talkLinks:Follow Adam on InstagramGet coached by AdamAdditional Episodes You May Enjoy:#111 - Tim Tollefson | 2022 UTMB Pre-Race Interview#110 - David Laney | 2022 UTMB Pre-Race Interview#109 - Jim Walmsley | 2022 UTMB Pre-Race InterviewSupport the show

Text us your thoughts about this episode or ideas for future episodes!Rod Farvard is a professional trail runner for Ultimate Direction based in Mammoth Lakes, CA preparing for the 2022 UTMB.Sponsors:This episode is brought to you by Gnarly Nutrition. Use code Singletrack20 at checkout to get 20% off your next order.Timestamps:(1:34) - Western States 100 reflections, takeaways(3:48) - whether racing UTMB this year is driven by redemption or inspiration(8:00) - latest ultrarunning learnings to share with the audience(11:47) - wisdom from fellow Mammoth Lakes ultrarunners for UTMB(14:41) - gear talk, final thoughtsAdditional Episodes You May Enjoy:#111 - Tim Tollefson | 2022 UTMB Pre-Race Interview#110 - David Laney | 2022 UTMB Pre-Race Interview#109 - Jim Walmsley | 2022 UTMB Pre-Race InterviewSupport the show