Singletrack

Peter Abraham | Athlete Sponsorship, Live Race Coverage, Fan Creation In Trail Running

Jan 10, 2023

59:48

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Peter Abraham is a content marketing expert who has worked with brands like Nike, ESPN, Red Bull, Lululemon, Hoka NAZ Elite, and the LA Marathon. He joins the Singletrack Podcast to talk about athlete sponsorship, trail running teams, fan creation, live coverage, and event management in the trail running scene.

Timestamps:

(1:54) - biggest pain points in the athlete-sponsorship landscape
(7:48) - examples of athletes that have embraced having a point of view
(10:27) - importance of asking brands why they're sponsoring athletes
(19:58) - why endurance sports teams have a hard time creating fans
(28:06) - how endurance sports should think about live coverage
(36:09) - importance of building a season-long narrative in pro endurance sports
(41:06) - hyper professionalization of endurance sports event management
(47:15) - how endurance sports media should adjust to changing consumption habits, values
(53:41) - making the American trail running mecca

Discounts:

Rabbit - use code Singletrack20 at checkout on their website (https://www.runinrabbit.com/) to get 20% off your next order
Gnarly Nutrition - use code Singletrack20 at checkout on their website (https://gognarly.com/) to get 20% off your next order
HVMN - use code Singletrack20 at checkout on their website (https://hvmn.com/SINGLETRACK20) to get 20% off your next order

Links:

Additional Episodes You May Enjoy:

#137 - Tyler Clements | Should Professional Trail Runners Have Agents?
#136 - Scott Dunlap | Adidas Runtastic, Strava “GOAT” Program, Future of Connected Athletes
#60 - Chris Chavez | Citius Mag, Building A Running Media Company, Creating Running Fans

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