

The Logistics of Logistics
Joe Lynch
The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain. Topics include transportation, logistics, warehousing, technology, supply chain, and ecommerce. The Logistics of Logistics audience expects an inside perspective of what’s next in logistics and supply chain delivered via podcasts, videos, and articles.
Topics include:
Transportation Topics
Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor,
Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL),
Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contract rates, Pickup and delivery, Carrier Instructions, Freight characteristics, Dock management, Intermodal, Containerization, Containers, Final mile, Last mile, Rail transportation
Warehousing Topics
Warehouse storage, manufacturers, importers, exporters, wholesalers, transport businesses, customs, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Supply, Demand, Inventory, Inventory Management, Cross-docking, Cross-dock, Ecommerce fulfillment, Fulfillment, Packaging
Logistics Topics
3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment auditing, Freight auditing, Payment Processing, Freight brokerage, Freight broker, Digital freight brokerage, Digital freight broker, Transparency, Visibility
Special Topics
Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service
Technology Topics
Supply chain technology, Freighttech, Freight tech, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless
Topics include:
Transportation Topics
Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor,
Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL),
Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contract rates, Pickup and delivery, Carrier Instructions, Freight characteristics, Dock management, Intermodal, Containerization, Containers, Final mile, Last mile, Rail transportation
Warehousing Topics
Warehouse storage, manufacturers, importers, exporters, wholesalers, transport businesses, customs, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Supply, Demand, Inventory, Inventory Management, Cross-docking, Cross-dock, Ecommerce fulfillment, Fulfillment, Packaging
Logistics Topics
3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment auditing, Freight auditing, Payment Processing, Freight brokerage, Freight broker, Digital freight brokerage, Digital freight broker, Transparency, Visibility
Special Topics
Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service
Technology Topics
Supply chain technology, Freighttech, Freight tech, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless
Episodes
Mentioned books

Apr 15, 2025 • 29min
REPOST: Booking More Loads Using AI with Anthony Sutardja
Anthony Sutardja and Joe Lynch discuss booking more loads using AI. Anthony is the CEO and co-founder of Parade, the leading truckload capacity management platform for freight brokers. About Anthony Sutardja As CEO & co-founder of Parade, Anthony leads product vision and strategy to enable logistics service providers to work smarter and faster with modern tools. His background in artificial intelligence, big data processing, and freight brokerage enables companies partnering with Parade to accelerate digital transformation by innovating with the status quo. Prior to Parade, Anthony worked on a small team at Uber tasked with high growth projects including the automation of driver background checks. Anthony has also worked at Yelp building user signup flows at scale, and has worked at the U.S. Department of Energy building resource frameworks for the nation’s supercomputers. Anthony earned both his Master of Engineering and Bachelor of Science degrees from the University of California, Berkeley in Electrical Engineering and Computer Sciences, with a focus on human-computer interaction and database systems. Anthony resides in and is a native of the San Francisco Bay Area, where he enjoys sailing and exploring California. About Parade Parade is the leading truckload capacity management platform for freight brokers. Top freight brokerages build dedicated digital capacity and book more loads using Parade. Parade integrates with existing tools to source capacity, match freight, and manage relationships. Brokerages using Parade reutilize carriers, streamline workflows, price competitively, and automate load-bookingings. Learn More About Booking More Loads Using AI Anthony Sutardja | LinkedIn Parade | LinkedIn Parade Trimble & Platform Science: The Future of Telematics with Rob Painter and Jack Kennedy | The Logistics of Logistics Revolutionizing the Road: Trimble's Tech Solutions with Kelly Williams | The Logistics of Logistics Technology that Matters with Michael Kornhauser | The Logistics of Logistics The Transformative Power of Mapping with Rishi Mehra | The Logistics of Logistics The Parade Story with Anthony Sutardja | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 10, 2025 • 57min
Beyond The Rails and Roads: The State of Intermodal with Anne Reinke
Anne Reinke and Joe Lynch discuss beyond the rails and roads: the state of intermodal. Anne is the President & CEO at the Intermodal Association of North America (IANA), North America's leading industry trade association representing the combined interests of the intermodal freight industry. About Anne Reinke Anne Reinke became the Intermodal Association of North America’s third President & CEO in December of 2024. Immediately preceding her appointment at IANA, Anne was President & CEO of the Transportation Intermediaries Association for four years. Anne has a long career in transportation policy, with a stint at the Association of American Railroads, 16 years at CSX Corporation, eight of which as Vice-President for Government Affairs, and a political appointment as a Deputy Assistant Secretary at the U.S. Department of Transportation. She received a B.A. from Rice University in Houston, TX and a J.D. from Wake Forest School of Law in Winston-Salem, NC. She is a Washington, DC native; she, her husband, her two sons and her dog live in Alexandria, VA. About Intermodal Association of North America (IANA) IANA is North America's leading industry trade association representing the combined interests of the intermodal freight industry. IANA's membership roster of over 1,000 corporate members includes railroads; water carriers and stacktrain operators; port authorities; intermodal truckers and over-the-road highway carriers; intermodal marketing and logistics companies; and suppliers to the industry such as equipment manufacturers, intermodal leasing companies and technology firms. IANA's associate (non-voting) members include shippers, academic institutions, public sector organizations and non-profit associations. Key Takeways: Beyond The Rails and Roads: The State of Intermodal Industry Representation: IANA is North America's leading trade association representing the combined interests of the intermodal freight industry, encompassing railroads, water carriers, port authorities, intermodal truckers, logistics companies, and equipment suppliers. Extensive Membership: The association boasts a diverse membership of over 1,000 corporate members, including Class I, short-line, and regional railroads; water carriers and stacktrain operators; port authorities; intermodal truckers; over-the-road highway carriers; intermodal marketing and logistics companies; and suppliers such as equipment manufacturers, leasing companies, and consulting firms. Mission and Vision: IANA's mission is to promote the growth of efficient intermodal freight transportation through innovation, education, and dialogue. Its vision includes advocating for the benefits of intermodal transportation, providing a neutral forum for industry stakeholders, influencing legislative and regulatory environments, promoting efficient business processes, and delivering excellence through its operations. Educational Initiatives: In collaboration with academic institutions like the Delft University of Technology and the University of Maryland Smith School of Business, IANA offers an online intermodal course comprising eight modules that cover various aspects of intermodal operations, benefiting both newcomers and seasoned professionals in the industry. Policy Advocacy: IANA actively monitors federal and state legislative and regulatory initiatives affecting the intermodal supply chain, providing education and insights to policymakers to shape favorable policies and regulations for the industry. Annual Intermodal EXPO: The association organizes the Intermodal EXPO, a premier event that brings together industry professionals to explore technological advancements, discuss industry trends, and network with peers. The next EXPO is scheduled for September 15-17, 2025, in Los Angeles, CA. Unified Intermodal Interchange Agreement (UIIA): IANA administers the UIIA, a standardized contract that outlines the rules for the interchange of equipment between intermodal trucking companies and equipment providers, streamlining operations and reducing the need for multiple contracts and insurance filings. Approximately 95% of North American equipment interchanges are managed under the UIIA, with over 13,000 intermodal trucking companies participating. Learn More About Beyond The Rails and Roads: The State of Intermodal Anne Reinke | Linkedin IANA | Linkedin IANA Homepage | UIIA What is Intermodal? U.S. Trade and Tariffs Events Amazon.com: The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger - Second Edition with a new chapter by the author eBook : Levinson, Marc: Books The Voice of 3rd Party Logistics with Anne Reinke | The Logistics of Logistics The State of Freight with Anne Reinke | The Logistics of Logistics Trucking Through Trouble with TIA & Anne Reinke | The Logistcs of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 8, 2025 • 55min
Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan
Tom Augenthaler and Joe Lynch discuss stop selling, start influencing: Tom Augenthaler's logistics marketing gameplan. Tom helps companies tell stories that make the customer the hero. Having customers and influencers talk positively about your company is one of the best ways to attract and win new business. About Tom Augenthaler Tom Augenthaler is the Founder and CEO of The Influence Marketer. On the website, Tom shares his ideas and knowledge of influencer marketing with others looking to learn about this powerful strategy. Tom is a pioneer in the space and has been working with influencers since 2007 while with Hewlett Packard, and as a consultant helping corporate clients since 2009. He is an international speaker, corporate trainer, and recognized as one of the Top 50 experts in the field by Talking Influence. Tom writes for several media outlets including Social Media Examiner and Social Media Today. Tom earned a Bachelor of Arts in History from Gettysburg College and a Master of Liberal Arts in English and American Lit from Harvard University. About 551 Media and The Influence Marketer The Influence Marketer is the best place to learn about B2B influencer marketing. Tom Augenthaler has been helping top brands utilize B2B influencer marketing since 2007, he is a true pioneer in the space. The Influencer Marketer provides lots of free content on influencer marketing and is the place to go for any company looking to start or improve their use of influencer marketing. Tom offers full team training on the many different aspects of the process, one on one mentoring, or strategy calls. He consults digitally and in-person to help B2B businesses build a marketing strategy that is right for them. Key Takeaways: Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan Expertise in B2B Influencer Marketing: Founded by Tom Augenthaler, who has over a decade of experience in influencer marketing, 551 Media specializes in helping B2B companies leverage influencer relationships to enhance brand visibility and credibility Customized Training Programs: Their Impact Intensives are tailored for B2B marketing and PR teams aiming to implement influencer marketing in-house. These interactive Zoom sessions cover identifying and engaging with influencers, measuring impact, and negotiating sponsored opportunities. Comprehensive Service Packages: 551 Media offers a range of services, including the Quick Start package, which involves leveraging their network of influencers to create long-form content; Impact Intensives for team training; and a Monthly Retainer option for ongoing influencer marketing support. Strategic Process for Brand Engagement: Their approach focuses on adjusting marketing strategies to align with buyer needs, upskilling teams, engaging with industry authorities, and repurposing influencer-generated content to maintain brand momentum. Emphasis on Building Brand Affinity: By collaborating with trusted influencers, 551 Media helps brands connect authentically with their audience, fostering trust and long-term customer relationships. Proven Success with Industry Leaders: The company has a track record of assisting prominent brands like Dell Technologies in establishing robust influencer programs that drive engagement and differentiate them from competitors. Educational Resources and Thought Leadership: Through their blog and other content, 551 Media shares insights on influencer marketing trends, best practices, and case studies, positioning themselves as thought leaders in the B2B influencer marketing space. Learn More About Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan Tom Augenthaler | Linkedin Tom Augenthaler | Twitter 551 Media | Linkedin The Influence Marketer A Better Way to Reach Your Target Market with Tom Augenthaler The Customer is the Hero with Tom Augenthaler The Dark Funnel with Tom Augenthaler The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 3, 2025 • 55min
REPOST: The Right Tech Stack for Brokers with Dave Romanchuk
Dave Romanchuk and Joe Lynch discuss the right tech stack for brokers. Dave is the Director of Product Management at Revenova, the industry's exclusive provider of CRM-powered transportation management systems (TMS) for freight brokers, 3PL/4PLs, carriers and shippers. About Dave Romanchuk Dave Romanchuk is the Director of Product Management at Revenova. Since joining the TMS provider in 2017, Dave has helped the company grow from fewer than 10 employees to more than 60. With Dave's vision and leadership, Revenova TMS has built out multiple modules for freight brokers and carriers, most recently the completely renovated Fleet Operations module. Outside of checking off a litany of new Revenova TMS functionalities every year, Dave enjoys checking people on the ice rink, competing in multiple recreational hockey leagues throughout the year. About Revenova Revenova is the industry's exclusive provider of CRM-powered transportation management systems (TMS) for freight brokers, 3PL/4PLs, carriers and shippers. Deployed on Salesforce.com, a cloud platform and ecosystem trusted by more than 150,000 customers globally and recognized for its security, reliability and performance, RevenovaTMS combines multimodal freight quoting, planning, booking, dispatching, routing, tracking and settlement features with market leading customer relationship management (CRM), digital engagement, AI and analytics functionality. Aligning TMS with CRM functionality on a common platform empowers customers to increase sales velocity, improve customer and carrier service delivery, increase margins while lowering operational costs. Key Takeaways: The Right Tech Stack for Brokers Dave Romanchuk and Joe Lynch discuss the right tech stack for brokers: TMS CRM 3rd Party Service Provider Integrations including, but not limited to carrier onboarding, pricing - buy and sell side, visibility, fraud, cybersecurity, load settlement (payments, proof of delivery, etc.) Revenova is the logistics industry’s exclusive provider of CRM-powered transportation management systems (TMS) for freight brokers, 3PL/4PLs, carriers, and shippers. Serving the industry since 2014, Revenova caters to businesses of all sizes, partnering with leading North American 3PLs. Deployed on Salesforce.com, a cloud platform and ecosystem trusted by more than 150,000 customers globally and recognized for its security, reliability, and performance, RevenovaTMS combines multimodal freight quoting, planning, booking, dispatching, routing, tracking and settlement features with market leading customer relationship management (CRM), digital engagement, AI and analytics functionality. Revenova offers a cloud-based transportation management system (TMS) built on the Salesforce platform. The Revenova TMS is designed to be customizable and integrate with other applications, which improves efficiency and reduces costs. As part of the largest application ecosystem in the industry, customers can download and deploy plug-and-play apps and add-ons and focus more on innovation versus integration – see all the apps at www.appexchange.com Aligning TMS with CRM functionality on a common platform empowers Revenova customers to increase sales velocity, improve customer and carrier service delivery, increase margins while lowering operational costs. Learn More About The Right Tech Stack for Brokers Dave Romanchuk | Linkedin Revenova | Linkedin Revenova Cloud TMS is Your Best Security Partner | Revenova Buy and Build a TMS | Revenova Request a Demo | Revenova The CRM-Powered TMS with Michael Horvath | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Apr 1, 2025 • 48min
The Long Haul: Battling Loneliness and Crisis in Trucking with Dr. Gina Anderson
Dr. Gina Anderson and Joe Lynch discuss the long haul: battling loneliness and crisis in trucking. Dr. Anderson is the CEO and Co-founder of Luma Brighter Learning, a 2X INC 5000 company that was created to deliver measurably better education outcomes. About Dr. Gina Anderson Dr. Gina Anderson is on a mission to help organizations grow their safety cultures through meaningful learning that inspires and engages employees. For more than 25 years, she has focused her attention on studying how adults best learn, consistently growing her methodology by engaging with transportation and logistics companies. Dr. Anderson is the CEO of Luma Brighter Learning, an award-winning learning company and a 2024 and 2023 recipient of the prestigious Inc. 5000 Fastest Growing Companies award. Dr. Anderson routinely publishes new, measurable, science-based techniques specifically focused on learning in logistics and transportation to help companies improve their safety scores and uphold compliance. Dr. Anderson is the author of Thrive: How Learning Can Ignite a New Way Forward and a contributing author to the best-selling book Perspectives on Invisible Illnesses. Recognized as a thought leader in learning and an Inc. contributing author, she is also the creator and host of the I Love Learning podcast, where leaders from around the world share what motivates them to learn. Dr. Anderson holds a Doctor of Education in instructional systems technology from Indiana University, where she also minored in learning science. She has a passion for helping people learn. About Luma Brighter Learning Luma Brighter Learning delivers an award-winning enterprise learning management system (LMS) tailored to the transportation and logistics industry. With a focus on maximizing safety, ensuring compliance, and boosting employee retention, Luma supports the entire organization with individualized coaching programs, customizable content, digital forms, compliance reporting tools, and unlimited secure file storage. We live in a time when nuclear verdicts are common. An LMS that offers passive, generic content no longer cuts it. When failure to remember essential details and perform crucial tasks can significantly impact your business, you need to partner with learning experts who can help. Luma Brighter Learning was founded by scientists who know how to tap into learning science and psychology to facilitate changes in behavior. Key Takeways: The Long Haul: Battling Loneliness and Crisis in Trucking Dr. Gina Anderson and Joe Lynch discuss the long haul: battling loneliness and crisis in trucking. They unpack the high regulatory burden and stringent requirements that drivers face, including impeccable records and Hours of Service, sparking job stress. Luma Brighter Learning, led by Dr. Gina Anderson (Ed.D.), offers a tailored LMS with eNugget® microlearning to combat the isolation and mental health issues prevalent in trucking. This addresses the loneliness from long periods away from home. Research-backed methods, like Luma’s eNugget® LMS, showing significant safety score improvements, are crucial to tackling the alarming 61-year life expectancy of CDL drivers (Project 61). This emphasizes the need for effective training and support. The trucking profession suffers from a high regulatory burden, demanding strict adherence to rules, which contributes to driver stress and potential burnout. Luma’s LMS is designed to mitigate compliance strain. Isolation and mental health concerns are widespread among drivers due to the nature of long-haul trucking, leading to loneliness and depression. Luma’s engaging content aims to counteract these negative impacts. Alarming life expectancy figures underscore the severe health impacts of the profession, necessitating urgent industry-wide changes and effective solutions. Luma's focus on safety and well-being directly addresses this. Luma Brighter Learning’s tailored LMS focuses on safety, compliance, and retention, offering a strategic approach to improving driver conditions. Their platform is built for the unique challenges of the industry. The company utilizes eNugget® microlearning, delivering concise content for effective learning and behavioral change among adult learners. This method proves effective in improving driver performance and safety. Luma Brighter Learning's numerous accolades, including the Gold Stevie® Award and Inc. 5000 recognition, highlight their innovative and impactful solutions. Their growth reflects their effectiveness. Dr. Gina Anderson’s expertise in instructional systems technology ensures that Luma’s programs are grounded in learning science and research-backed methods. This commitment drives continuous improvement. Learn More About The Long Haul: Battling Loneliness and Crisis in Trucking Dr. Gina Anderson | Linkedin Luma Brighter Learning | Linkedin Luma Brighter Learning Luma Brighter Learning | YouTube Thrive: How Learning Can Ignite a New Way Forward - Kindle Edition Learning with Gina The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mar 27, 2025 • 45min
I Don't Know Who Needs To Hear This But... with Ryan Schreiber
Ryan Schreiber and Joe Lynch discuss I don't know who needs to hear this but... Ryan is the Chief Growth Officer at Metafora, the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space. About Ryan Schreiber Ryan Schreiber is the Chief Growth Officer at Metafora. Ryan was born and raised in Tampa, Florida. Ryan earned a degree in History from the University of South Florida and then a Law degree from Michigan State University. Prior to joining Metafora, Ryan worked at a variety of logistics companies and even started and exited a few tech-enabled freight brokerage start-ups. Ryan is a skilled technologist and strategist who has helped transform many leading transportation and logistics companies. In Ryan’s experience, great technology is important, but finding and keeping the right people is the key to success in the 3PL business. About Metafora Metafora, previously “CarrierDirect”, is the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space. They partner with carriers, shippers, and freight tech vendors to help them optimize their business and build software to fuel their growth. Welcome to the new way forward. Welcome to Metafora. Key Takeaways: I Don't Know Who Needs To Hear This But... "I Don't Know Who Needs to Hear This But...": Straight Talk on Logistics: Joe and Ryan discuss critical logistics topics, mirroring Ryan's popular LinkedIn posts that begin with "I don't know who needs to hear this but..." The discussion covers crucial insights on freight pricing, the realities of the current market, and how external factors can impact sales, delivering essential advice to those navigating the industry's challenges. Metafora is a management consulting and custom software development firm specializing in the logistics and transportation industries. Metafora offers different services: Technology Consulting: Assisting clients in selecting, developing, and adopting technology solutions that align with their business objectives. Tech-enabled Services: Providing turnkey, enterprise-level delivery solutions to minimize costs and enhance performance. M&A Support: Evaluating potential acquisition targets and supporting their integration and growth. Business Consulting: Aligning business processes and technology with data-driven strategies to transform supply chains into strategic assets. Metafora primarily serves third-party logistics providers (3PLs), carriers, shippers, and freight tech companies, aiming to drive efficiency and profitability in transportation and logistics operations. The company has collaborated with industry leaders such as FedEx Freight, Mitsubishi Corporation, and J.B. Hunt, providing expertise in technology strategy and implementation. Metafora is committed to empowering organizations to make data-driven decisions, fostering collaboration and innovation among professionals in the transportation and logistics sectors. Learn More About I Don't Know Who Needs To Hear This But... Ryan Schreiber | Linkedin Metafora LinkedIn Metafora website Metafora Services The Metafora Story with Peter Rentschler The Competitive Advantage with David Bell and Peter Rentschler 3 Freight Trends to Watch with Ryan Schreiber Navigating the Roller Coaster Freight Market with Ryan Schreiber The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mar 25, 2025 • 44min
Contractor Chaos: Fixing the Last Mile's Biggest Headache with Jon Doolen
Jon Doolen and Joe Lynch discuss contractor chaos: fixing the last mile's biggest headache. Jon is a Strategy Leader at Doolen Strategy Partners that specializes in providing leadership development programs, business advisory services, and public speaking engagements. About Jon Doolen Jon Doolen is a seasoned business coach with over two decades of expertise in retail logistics, particularly specializing in final mile delivery and third-party logistics for home furnishings and luxury products. Jon's background includes extensive work with major names in the industry, where he's earned a reputation for solving toxic work environments, setting strategic goals for career growth, and aligning personal aspirations with professional success. His approach blends leadership development with a deep commitment to continuous learning, emphasizing integrity and wholesome values in all aspects of business and life. Jon's motivational style and practical wisdom resonate through his coaching, training programs, and writing, encouraging others to embrace change, enhance team dynamics, and achieve sustainable business outcomes. He is also a dedicated advocate for military veterans transitioning to civilian careers, reflecting his broader commitment to supporting personal and professional growth across diverse sectors. About Doolen Strategy Partners Doolen Strategy Partners specializes in providing leadership development programs, business advisory services, and public speaking engagements. With a focus on operations management, particularly in final mile retail home delivery, warehousing, and distribution, the firm helps businesses optimize their processes, develop strong leadership teams, and drive continuous improvement. Through strategic guidance, Doolen Strategy Partners aims to elevate business performance and foster growth in a competitive market. Key Takeaways: Contractor Chaos: Fixing the Last Mile's Biggest Headache Jon Doolen and the GetDoolen Team help 3PLs and driver contractors navigate the following: Navigating the Contractor Conundrum: Uncover the critical gaps in business acumen, customer service, and regulatory compliance that often plague last-mile delivery contractors, and learn how these deficiencies can jeopardize your logistics operations. Mitigating Legal and Liability Risks: Explore the potential legal pitfalls and financial liabilities logistics companies face when partnering with under-prepared contractors, including the ever-present threat of misclassification and subsequent lawsuits. Safeguarding Your Customer Experience: Understand the direct correlation between contractor professionalism and customer satisfaction, and discover strategies to ensure consistent, high-quality delivery services that protect your brand reputation. Veteran Leadership: Jon Doolen, a U.S. Army Quartermaster Corps veteran, founded Doolen Strategy Partners, bringing military discipline and leadership principles to his business. Expert Leadership Development & Coaching: With over 30 years of experience, Jon offers comprehensive coaching services, including career, business, and specialized "Final Mile" coaching, focused on personal and professional growth. Personalized Mentoring & Brand Building: Doolen Strategy Partners provides tailored mentoring and strategies for personal brand development, resume enhancement, and interview preparation, empowering clients for career success. Thought Leadership & Engagement: Jon fosters leadership dialogue through roundtables, conversations, and motivational speaking, sharing his expertise and inspiring action across industries. Learn More About Contractor Chaos: Fixing the Last Mile's Biggest Headache Jon Doolen | Linkedin Doolen Strategy Partners | Linkedin Doolen Strategy Partners The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mar 21, 2025 • 56min
Supply Chain Shock Waves: Strategies for Survival and Success with Mark Baxa and John Delgado
Mark Baxa, John Delgado and Joe Lynch discuss supply chain shock waves: strategies for survival and success. Mark is the President and CEO of the Council of Supply Chain Management Professionals (CSCMP), a global organization dedicated to advancing the supply chain profession. John is CEO of FreightPath, an innovative talent firm that offers both a comprehensive learning management system and a direct candidate sourcing solution. About John Delgado John Delgado, CEO of FreightPath, leads the company with extensive expertise in business management, technology, analytics, economics, and recruitment. FreightPath is renowned for its innovative cloud-based learning management system and candidate recruitment solutions tailored for the logistics industry. Under John's leadership, the company has established itself as a key player in the global freight forwarding sector. John's vision for continuous service improvement and his prior experience with global recruitment firm Search Logistics drive FreightPath's success. The company excels in creating logistics education content, managing a premier industry-specific learning management system, and maintaining the largest direct candidate pipeline, all of which are vital for global logistics operations. FreightPath addresses multiple industry challenges by offering both a comprehensive learning management system and a direct candidate sourcing solution. These offerings enable logistics companies to overcome obstacles and achieve their financial objectives. “Nothing moves without educated people; we bring the people and educate them,” states Delgado. This philosophy, combined with his global recruitment background, helps companies stabilize staffing levels and enhance productivity. John's vision also includes the Pathfinder program, designed to onboard and continuously educate candidates throughout their careers. FreightPath's approach integrates a deep understanding of human capital costs and revenue drivers essential for financial success. Previously, John served as CEO of Search Logistics, a firm providing logistics candidates across six continents. Since 1999, Search Logistics has focused on improving recruitment experiences and candidate quality, serving over half of the top 100 global logistics companies. John holds Bachelor's degrees in Theology and English from Methodist University and has completed postgraduate studies at Harvard Business School. He also contributes as a guest columnist to various logistics magazines and online news sources. About Mark Baxa Mark Baxa is the President and CEO of the Council of Supply Chain Management Professionals (CSCMP). With a 37-year career, primarily focused on supply chain, he brings vast expertise in areas such as sales, customer service, logistics, distribution, global trade, procurement, sustainability, supplier diversity, and supply chain strategy leadership. Mark has a longstanding commitment to fostering innovation, driving value-added results, and cultivating global synergy. He is dedicated to developing leaders and helping individuals grow in their careers, achieving more than they ever thought possible. Mark’s involvement with CSCMP spans over two decades, including serving on the Executive Board of Directors as Chairman of the Board-Elect. He also co-leads the St. Louis University Center for Supply Chain Excellence Global Supply Chain Certificate Programs and has taught executive courses. His passion for diversity in supply chain is evident in his four-year term as a global board member for WEConnect International and his work influencing supply chain policy at the federal level. About FreightPath Nothing moves without people. FreightPath helps logistics companies find, train, and retain the future leaders of the industry. In today's fast-paced global economy, logistics companies face challenges in filling open positions with qualified workers. This talent shortage is a significant contributor to disruptions in global supply chains. FreightPath's solutions are designed to be both simple and engaging for the next generation of logistics leaders. Empower your team with knowledge, elevate your workforce, and stay ahead in the logistics landscape with our innovative educational offerings. FreightPath Solutions: Find and train tomorrow's leaders Provide custom learning paths for existing employees Build curriculums to meet your specific standards Navigate the complex landscape of recruitment About Council of Supply Chain Management Professionals (CSCMP) The Council of Supply Chain Management Professionals (CSCMP) is a global organization dedicated to advancing the supply chain profession. Founded in 1963, CSCMP connects, educates, and develops supply chain professionals at all stages of their careers. The organization offers a variety of resources, including professional certifications, leadership development opportunities, and research aimed at expanding supply chain knowledge and best practices. With a mission to elevate the global supply chain community, CSCMP supports members through networking events, educational programs, and strategic initiatives that drive industry innovation and improvement. The organization also emphasizes the importance of sustainability and diversity within the supply chain sector. Through its ongoing commitment to connecting professionals and fostering leadership, CSCMP plays a pivotal role in shaping the future of supply chain management across the globe. Key Takeaways: Supply Chain Shock Waves: Strategies for Survival and Success Navigating Geopolitical Disruptions: Explore the profound impact of global events like tariffs and ongoing conflicts in Europe and the Middle East on today's intricate supply chains, and how industry leaders are adapting. Addressing the Talent Crisis: Uncover the root causes of the supply chain talent shortage, including demographic shifts and gaps in traditional education, and discover innovative solutions to bridge the skills gap. Strategic Collaboration for Talent Development: Learn about the groundbreaking partnership between CSCMP and FreightPath, combining eLearning and certification programs to accelerate talent acquisition and retention within the supply chain industry. The Future of Supply Chain Education: Gain insights into how integrated training programs are revolutionizing supply chain education, making it more accessible and relevant to professionals and educators worldwide. Practical Strategies for Survival and Success: Discover actionable strategies and insights from Mark Baxa and John Delgado to help your organization not only survive but thrive amidst the ongoing supply chain shock waves. CSCMP's Mission: To advance the supply chain profession by connecting, educating, and developing the world's supply chain management professionals throughout their careers. FreightPath's Mission: To provide accessible and effective eLearning curriculum within the supply chain industry, to help bridge the talent gap, and increase the industries overall education. Learn More About Supply Chain Shock Waves: Strategies for Survival and Success John Delgado | Linkedin Mark Baxa | Linkedin FreightPath | Linkedin Council of Supply Chain Management Professionals (CSCMP) | Linkedin FreightPath Council of Supply Chain Management Professionals (CSCMP) CSCMP and FreightPath Announce Strategic Partnership for Advanced eLearning in Supply Chain Management The Council of Supply Chain Management Professionals (CSCMP) and FreightPath form a Strategic Collaboration to Accelerate the Availability of Advanced Supply Chain eLearning to Industry Professionals, Universities, and New Talent. CSCMP and FreightPath, Inc. form a Strategic Collaboration to Advance Supply Chain eLearning | Media Industry Observer SCPro™ - CSCMP | Logistics Training Programs Logistics Knowledge Work in the AI Age with John Delgado The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mar 18, 2025 • 55min
The CPG Supply Chain with Mike Baudendistel
Mike Baudendistel and Joe Lynch discuss the CPG supply chain. Mike is the Head of Intermodal Solutions at SONAR, the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector. About Mike Baudendistel Mike Baudendistel is the Head of Intermodal Solutions at SONAR, assisting with product design and supporting current and prospective data product customers. In addition, he is the showrunner for The Stockout, video podcast which focuses on CPG and retail logistics. Prior to FreightWaves, Mike covered transportation and equipment as a sell-side equity research analyst at Stifel. At Stifel, he had primary coverage of the railroad, rail equipment, and truck equipment sectors. His experience also touched the truckload the domestic marine sectors. He is a CFA Charterholder and is based in Dallas. About SONAR SONAR is dedicated to helping businesses understand and navigate the global supply chain. Our mission is to bring market intelligence and transparency to all parts of the ecosystem to yield better decision-making and performance. SONAR provides high-frequency data and visibility into the freight marketplace — at local, state, national and global levels. SONAR’s price, demand and capacity data spans across all modes to allow logistics leaders to benchmark, analyze, monitor and forecast the global physical economy. About FreightWaves FreightWaves is the leading freight intelligence provider, offering current digital intelligence and context to the freight community on a central platform. FreightWaves’ SaaS product, SONAR, is the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector. FreightWaves.com, the company’s news site, is the leading provider of news and commentary for the transportation and logistics space. FreightWaves also hosts conferences under Transparency and MarketWaves branding and is a co-developer of the first futures contracts dedicated to trucking spot rates. Key Takeaways: The CPG Supply Chain The CPG (Consumer Packaged Goods) industry produces everyday items that consumers frequently buy and quickly use, like food, beverages, and household products. Some of the larger CPG companies are: Nestlé: A global leader in food and beverage products. Procter & Gamble (P&G): Dominates the household and personal care sector. PepsiCo: A major player in both beverages and snack foods. Coca-Cola: A globally recognized beverage company. Unilever: Offers a wide range of food, home care, and personal care products. Johnson & Johnson: While having large pharmaceutical divisions, they also have a very large presence in consumer health products. Colgate-Palmolive: Leading in oral care, personal care, and home care. SONAR is a high-frequency data and analytics platform that provides real-time insights into the freight market, helping businesses make informed decisions regarding supply chain management. SONAR's NTI offers a seven-day moving average of spot rates in the U.S. for-hire, over-the-road dry van trucking market, serving as a transparent benchmark for freight pricing and market trends. The platform delivers extensive data across various transportation modes, including truckload, less-than-truckload, intermodal, and ocean freight, enabling users to monitor supply and demand dynamics effectively. FreightWaves is acknowledged as a leading source of freight market intelligence, having been featured in the FreightTech 25 list, which highlights the most innovative and impactful technology solutions in the freight industry. Learn More About The CPG Supply Chain Mike Baudendistel FreightWaves | LinkedIn FreightWaves FreightWaves Events The Stockout SONAR Top 100 Consumer Goods Companies of 2024 | Consumer Goods Technology What’s Up with Dooner What Does FreightWaves Do with Dooner The Air Freight Market with Eric Kulisch Understanding Freightonomics with Anthony Smith The Bloomberg of Freight with Mary O'Connell The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Mar 13, 2025 • 48min
Brokers are Drowning in Accounting Work: How Denim Simplifies It with Sean Smith
Sean Smith and Joe Lynch discuss why brokers are drowning in accounting work: how Denim simplifies it. Sean is VP of Product at Denim, a trusted freight factoring partner on a mission to advance the supply chain by accelerating the movement of money and data. About Sean Smith Sean Smith, VP of Product and Client Services at Denim, has spent 10 years building and scaling products in the financial services and logistics industries. While leading Product at Denim, he has pioneered new capabilities for the factoring space including risk automation and pricing. Sean has also led work on our client dashboard, job management and collaboration that have revolutionized the process and workflow for broker clients looking to save time on back office operations. He excels at combining his passion for technology with the ability to drive impact on a balance sheet. About Denim Denim is a trusted freight factoring partner dedicated to advancing the supply chain by accelerating the flow of money and data. Denim provides quick access to working capital, along with flexible factoring solutions to easily manage financing options and automate back-office operations. Acting as a true partner and an extension of your team, Denim saves you time and money while providing the opportunity to focus on retaining and attracting new customers. Key Takeaways: Brokers are Drowning in Accounting Work: How Denim Simplifies It Flexible Freight Factoring: Denim provides adaptable freight factoring services, allowing businesses to choose which invoices to factor and when to accelerate payments, thereby improving cash flow management. Back-Office Automation: The company offers tools to automate back-office operations, reducing manual tasks by up to 75% and streamlining administrative processes. Comprehensive Financial Services: Denim's suite of services includes factoring, payments and collections, back-office operations, and a fuel card program, all designed to simplify financial management for freight businesses. Rapid Payment Processing: With Denim, businesses can receive payments within one to two business days, ensuring quick access to working capital. Extensive Network: Denim has processed over $2 billion in payments and serves a network of more than 120,000 companies, demonstrating its significant presence in the freight industry. User Satisfaction: The company maintains a TrustPilot rating of 4.4 out of 5 stars, based on over 100 reviews, reflecting high customer satisfaction with its services. Dedicated Support: Denim assigns a dedicated account manager to each client, offering personalized support to help navigate financial challenges and optimize business operations. Learn More About Brokers are Drowning in Accounting Work: How Denim Simplifies It Sean Smith Denim | Linkedin Denim Mastering Freight Broker Accounting with Batch Entry 5 Signs Your Freight Invoice Bookkeeping Practices are Holding You Back Resource Collection on All things Freight Accounting The Denim Story with Shawn Vo | The Logistics of Logistics Financial Predator vs Partner with Bharath Krisnamoorthy | The Logistics of Logistics Scaling Your SMB Freight Brokerage with Sean Smith | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube