

Why That Worked – Presented by StoryBrand.ai
StoryBrand.ai
Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Discover how to craft clear and effective messaging that works for your business at StoryBrand.ai.
Episodes
Mentioned books

Jul 9, 2018 • 51min
#104: Armando Lopez—6 Failproof Tips for Hiring Amazing People
Hiring the right person can transform your business. Bring on the wrong person, and you can substantially set it back. So if you’re growing your team, don’t miss this episode with Armando Lopez, the Executive Director of HR for Dave Ramsey’s company. Follow the six steps he outlines, and make sure everyone who joins your team helps to make it amazing. https://buildingastorybrand.com/104

Jul 2, 2018 • 57min
#103: What Works Better: A Physical Office or a Virtual One?
Do you really need a physical office space? Remote collaboration is easier than ever, and digital workplaces are on the rise. But how does each setup impact how we work? Which kind of office will help your team members achieve their best? Today on the podcast, we have two guests with differing opinions. Bryan Miles of BELAY joins us to discuss the merits of the virtual remote office. And Jacob Morgan, a leading expert on how we work, shares the benefits of a thoughtfully designed physical space. In these two conversations, you’ll be able to compare and contrast the benefits and determine which style works for you, or how to blend them to get the best of both worlds. https://buildingastorybrand.com/103

Jun 25, 2018 • 49min
#102: Dr. Lee Norton—Why You Need to Pay Attention to Mental Health at Work
If you read the headlines, you know our mental health is precious. But you also know it’s in jeopardy. As business leaders, what can we do? Plenty. Today on the podcast, we welcome Dr. Lee Norton, a clinical social worker and trauma expert. She helps us understand the role mental health plays at work. What is trauma and how does it show up in our employees? What do you do if you work for someone who lacks empathy? How can you protect your own mental health and look out for the people around you, too? It’s a timely conversation with loads of insight for business leaders who want to create a safe and nurturing work environment. http://buildingastorybrand.com/102

Jun 18, 2018 • 1h 6min
#101: Peter Smith—What in the World is Cryptocurrency?
We hear words like “cryptocurrency” and “blockchain” and “Bitcoin” and we know they’re supposedly the Next Big Thing. But what do they really mean? How are they relevant to us as business leaders? Today’s guest, Peter Smith, the CEO and Founder of Blockchain, Inc., walks us through this brave new world of digital finance in a way we can actually understand. Listen to this episode and you’ll have a practical understanding of digital currency and what next steps you can take if you’re ready to dig in more. http://buildingastorybrand.com/101

Jun 11, 2018 • 47min
#100: Bonnie St. John—How to Stop Mental Exhaustion So You Can Work Smarter
Why are we always mentally worn out? As business leaders, we ask a lot of our brains every day. Decisions, creativity, strategy, and more. And if we don’t protect our mental energy, it will show up in our bottom line. Today on the Building a StoryBrand podcast, Donald Miller sits down with Olympic medalist and leadership consultant Bonnie St. John. She shares small but mighty “micro-resilience” techniques that can help us keep our mental sharpness so we can be at our best for the people who count on us. http://buildingastorybrand.com/100

Jun 4, 2018 • 1h 3min
#99: Business of Film—Go Behind the Scenes of the Cutthroat Movie Industry
Ever wonder what it’s like in the film industry? What it’s really like? Today on the Building a StoryBrand podcast, we’re taking an insider tour of the movie business. Our guest correspondent Allison Trowbridge sat down with actor Kellan Lutz (of 'Hercules' and 'Twilight' fame) and top manager/producer Ryan Daly. Together, they give us a fascinating look at what it takes to succeed with integrity in a cutthroat industry. There are some surprising takeaways for other industries too, particularly if partnerships, clients, negotiation, or first impressions are a part of your job. http://buildingastorybrand.com/99

May 28, 2018 • 44min
#98: Branden Harvey—How to Use Social Media in a Dynamic, Irresistible Way
If you want to build a strong social media following without resorting to negativity, you’ll love today’s episode of the Building a StoryBrand podcast. Branden Harvey of Good, Good, Good joins Donald Miller for a conversation about how we can create dynamic and positive social media that draws our customers in. You’ll learn what to post about, how to separate your personal brand from your business, and so much more. Your social media can be a huge asset to your brand and your bottom line. This episode will help you make it happen. http://buildingastorybrand.com/98

May 21, 2018 • 37min
#97: Too Faced Founders—How to Build an Authentic and Inviting (Billion Dollar) Brand
Growing a business is tough and risky. And as pressures rise and competition emerges, we’re tempted to make compromises with our brand in order to win the day. But if you want to be successful in the long run, you’ve got to know what your brand authentically stands for and stick to it. Today on the Building a StoryBrand podcast, we hear from Too Faced founders Jerrod Blandino and Jeremy Johnson. With their winsome blend of authenticity and creativity, they’ve built one of the biggest and most beloved cosmetics brands in the world. Their story -- and their unique approach to business -- will encourage you to stay true to your brand as your grow your company. http://buildingastorybrand.com/97

May 14, 2018 • 52min
#96: Vanessa Van Edwards—How to Become the Most Captivating Person in the Room
The awkward stops here, folks. If you want to be more memorable and captivating when you talk to other people, then you need to listen to this episode. Donald Miller talks with Vanessa Van Edwards, a human behavioral expert, about the art and science of how we interact with each other. Discover the small signals you don’t even know you’re sending out -- and how to authentically manage them so people easily connect with you. You’ll feel more confident and and in control the next time you walk into a room of strangers or sit down to talk with your team. Listen now! http://buildingastorybrand.com/96

May 7, 2018 • 43min
#95: How 3 Successful Companies Hire Smart, Quality People
Making a smart hiring decision can make you a ton of money. But the wrong choice can set your business back dramatically. So how can you make sure you’re hiring the right person for the role? Today, we’re going to hear from three big brands who’ve developed their own strategies to find and keep amazing talent: Chick-fil-A, POPsocial, and Ramsey Solutions. If you’re hiring or if you want to better nurture your current employees, then you want to listen to this episode. It’ll help you tap into (and keep!) amazing talent that will grow your business. http://buildingastorybrand.com/94