The StoryBrand Podcast

As we close out the year and look ahead to 2019, take a moment to reflect on how you're growing as a business leader. This podcast is a great place to start. We've compiled the best and brightest insights from this year's episodes, from world-renowned guests like Rachel Hollis, Daniel Pink, and Patrick Lencioni. It's a wealth of wisdom to inspire and equip you for the year ahead. http://buildingastorybrand.com/129

Word of mouth plays a role in 50-90% of all buying decisions. But most of us have never actually sat down to outline a strategy that would get more customers talking about our brand. If that's you, it won't be after you listen to this episode. Jay Baer joins Donald Miller to talk about "talk triggers" -- moments you can create for your customers that they'll tell their friends about. He's full of specific, practical examples that will inspire you. You may very well transform your whole business with the big idea you get from this episode. Listen now! http://buildingastorybrand.com/episode-128/

Should your company take a stand on a social issue? There's no better person to ask than TOMS founder Blake Mycoskie. He and his team have built a thriving footwear brand on the One for One model of giving a pair of shoes to a child in need for every pair they sell. And recently, they launched a bold campaign on the controversial issue of gun violence. In this episode, we examine the finer points of what happens when your company takes a stand on a social issue. How does it affect your employees' lives? Your bottom line? Your brand? The cause itself? Listen now and see for yourself. http://buildingastorybrand.com/127

We business leaders like to talk about our "core values," but all too often, those values don't actually show up in our products, services, and business practices. That's not the case at Brandless, an online retailer with a wholly different approach to how people shop for home essentials. They've built everything around core values like quality, community, and kindness. On today's episode, our guest correspondent Allison Trowbridge talks with Tina Sharkey, the co-founder of Brandless, about the practical ways we can build our businesses around our core values. Listen now! http://buildingastorybrand.com/126

The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or "Types," deeply influence how we think and act. But what does that mean for us as leaders? Enneagram teacher Ian Cron is back for part 2 of our Enneagram series for leadership. This time, he shows you how to leverage the strengths of your own Enneagram Type in order to lead your team well. (Not sure of your Type? You may have a better idea of it after you listen to this episode!) http://buildingastorybrand.com/125

The Enneagram is a personality typing system that teaches there are nine basic personality styles in the world. These styles, or "types," deeply influence how we think and act. Today on the podcast, we welcome Ian Cron, an Enneagram teacher, to walk us through leadership "do's and don'ts" for each type so we can lead our teams well. Download the cheat sheet for this episode: http://storybrand.com/enneagram http://buildingastorybrand.com/124

By now you know the framework of story can transform your marketing. But how can story make you a better leader? Today on the StoryBrand podcast, the tables turn as Andy Stanley interviews Donald Miller about how to invite those you lead into a bigger story. Learn the 3 questions you need to answer for your organization and you'll be ready to re-energize your team. Listen now! http://buildingastorybrand.com/123

Got something you need to communicate to a crowd? You KNOW it needs to be clear and memorable. But that's easier said than done. Today on the podcast, we welcome one of the finest communicators we know, Andy Stanley. As a pastor and bestselling author, he knows how to craft a message that sticks. Listen to learn the 5 questions he asks himself as he prepares a talk. They'll help a ton the next time you need to win over a crowd. http://buildingastorybrand.com/122

How on earth does a summer league baseball team in Savannah, Georgia sell out every game? Well, it has nothing to do with the baseball -- and everything to do with the team's philosophy of putting fans first. In this episode, we sit down with Savannah Bananas GM Jesse Cole. He shares the unique and fun philosophy that's fueled their success and how we can apply it to delight our customers and grow our businesses. http://buildingastorybrand.com/121

We're gearing up for a strong economy this holiday season. Is your marketing ready? If you're not sure, listen to this episode. Don and JJ talk through the four simple tasks you need to create in order to have a great fourth quarter (and beyond!). They don't cost much -- just a little time. But execute them well and you'll be crushing your revenue goals for Q4. http://buildingastorybrand.com/120