Why That Worked – Presented by StoryBrand.ai

It’s not often that an author chooses to be vulnerable in a business book. But that’s exactly what co-founder of The Hollis Co., Dave Hollis decided to do. In his new book, Get Out of Your Own Way, Dave unpacks 7 lies he used to believe about leadership and how those lies affected him both personally and professionally. Join Dave and Don as they debunk these false beliefs and uncover the truth about leadership, vulnerability, and what it means to live a life of meaning.

If you’re like most people -- the economy might be keeping you up at night. But what if you were able to use this season as a chance to change your mindset AND make more money? Chris Guillebeau, author of The Money Tree, is explaining how to view the current economic situation as an opportunity to grow. If you’ve felt worried about money over the last few months, this episode offers hope and practical action to help you recover.

What would it be like to release a product without any platform, customer base, or name recognition? That’s exactly where James Clear found himself when he released his book, Atomic Habits. Now, Atomic Habits is a staple on bestsellers lists with over one million copies sold. On today’s episode, James is unpacking the psychology of a successful product launch and sharing his secrets with you. No matter what type of product you sell or what your customer base looks like today, these tips will help your next product launch be a hit!

Right now, most business leaders finally have time to work on the things that have always bothered them about their business. But improving a business is like opening a junk drawer -- things can get overwhelming fast. Mike Michalowicz, author of Fix This Next, is sharing his guide that will help you fix your business one step at a time. From growing revenue to creating repeatable processes for your team, Mike’s strategies will help every part of your business thrive. Don’t get bogged down by all details, listen to this episode instead.

Most people believe they fall into one of two categories when it comes to their leadership style: those who cast a vision for the company and those who get stuff done. The problem is -- a really good leader needs to do both. Bestselling author and CEO, Michael Hyatt, created a formula to help leaders become visionaries and now he’s sharing it with you. In this episode, he’s unpacking what it means to have a vision for your company, why it’s important, and what you can do to become a vision-driven leader today.

What if the best leaders actually have more in common with drug addicts than anyone else? That’s exactly what Michael Brody-Waite, author of Great Leaders Live Like Drug Addicts, shares in his conversation with Don. The truth is -- drug addicts and great leaders have the same super power. And if you can harness it, it’ll advance your career. Discover what that superpower is and how to unlock it in today’s episode.

After any crisis, there comes a time to rebuild. But it can be hard to know where to begin. On this episode, Joel Peterson is sharing foundational strategies for building a healthy business. He used these strategies to grow JetBlue Airways, and now you can apply them to your business. If you’ve been wondering how you’re going to rebuild after the COVID-19 crisis is over, this episode is for you.

When the team at StoryBrand HQ realized everything was about to change, we jumped right into a plan that would help us survive these uncertain times. Now, we’re sharing that plan with you. Join Don in his conversation with Doug Keim, the President of StoryBrand, as they unpack the 6-part checklist that will help your business survive this crisis and come back stronger than ever.

Winston Churchill was no stranger to leading during a crisis. He led his country through World War I, World War II, an economic crisis, and much more. And he has 9 things that made him an effective leader during those times. On this week's episode, author Stephen Mansfield is unpacking Churchill’s 9 strategies for leading during a crisis. These nine practical tips will help you become the leader your team needs during this challenging time.

Don and J.J. give you three strategies to manage anxiety through the COVID-19 crisis. It’s possible for your business to survive, and even thrive, after the dust settles -- but you have to know how to manage stress in the meantime. This week's episode will show you how.