Why That Worked – Presented by StoryBrand.ai

When you know your product or service will make your customer’s life better and you have the confidence to back it up, your business strategy is foolproof. But most of us walk around giving wimpy pitches instead because we’re afraid of sounding arrogant. Today’s guest, Nicole Walters, shows you why that’s costing you money. There’s actually a missing ingredient in your business strategy. It’s not better branding. It’s not more advertising. It’s confidence. Listen now. On today’s episode, we talk about becoming a Business Made Simple Certified Coach. Click here to apply: https://bit.ly/bms-coach

Tiffani Bova is an executive at Salesforce and the author of Growth IQ. Her strategies have helped companies like Amazon, Microsoft, and IBM take their business to the next level. When it comes to scaling your business, it can be hard to know where to start. But the path to success is not as daunting as you might think. There are actually ten paths to grow a business, and this week’s guest is sharing them with you.

The most well-recognized thought leaders have one thing in common: an irresistible personal brand. But for those of us without a platform, it’s hard to know where to start. Rory Vaden, author of Take the Stairs, has worked with countless influencers to develop brands people gravitate towards and love. In today’s episode, he shares the keys to creating a personal brand that will elevate your status and help you win big with customers.

Great leaders have a superpower that helps them stay centered while the world spins around them. They know how to be still. On today’s episode Ryan Holiday, author of Stillness is the Key, shows you how to incorporate daily practices into your routine that help you avoid distractions and stay fully present. Our greatest insights usually come out of our quietest moments. Today's episode shows you how to find those crucial moments of stillness in our fast-paced world.

Succeeding at work takes a high level of competency. But today’s podcast guest believes you have an even greater superpower — kindness. Adrienne Bankert, ABC News national correspondent and Emmy-award winning journalist, is sharing the philosophy behind her new book, Your Hidden Superpower. Succeeding at work doesn’t have to be exhausting — you just have to be kind.

Trust is the foundation for any great relationship. But have you ever thought about what role trust plays at work? Work environments without trust are both exhausting and demoralizing. And most of the time, you don’t notice how much you need trust at work until it’s no longer there. Stephen M. R. Covey is the author of The Speed of Trust, and on this week’s episode he and Don are unpacking why trust is so important at work and how to get it back if it has been lost. Listen now!

We all set goals in life. But for many of us -- the road stops there. We make plans to buy a bigger house or take the next step in our career without ever stopping to ask what bigger dreams we might be leaving behind. Today’s guest, Bob Goff, is an expert at helping people discover their dreams and turn them into reality. His new book, Dream Big, is available now, and on today’s episode he’s offering practical tips to help you do just that. You don’t have to be bound by the limitations you put on yourself -- you can dream big instead. 

If you’re like most businesses, you’ve probably lost more deals this year than you’d like to admit. And if you’re being honest, you actually don’t understand why that is. You’ve got a great product, clear messaging, a smooth sales process -- but time and time again you just aren’t closing the deal. Well, there’s good news. The secret to closing more deals is as simple as writing a great proposal. On this week’s episode, Koula Callahan shows you how to create a 7-part proposal that will help you close more deals and drastically increase your revenue.

Giving gifts is an essential part of building relationships in business. But most business leaders only think about gifts when it’s somebody’s birthday or they’re closing a deal. And even then, they usually end up sending baskets of stale popcorn and chocolate bars wrapped in cellophane. There has to be a better way. That’s why we’ve invited John Ruhlin, author of Giftology, to share his seven steps to giving gifts that grow your business. In this episode, he explains the art of giving gifts and the competitive advantage you get in the marketplace when you’re thoughtful.

Growing your business to $10M can be hard work -- but it doesn’t have to be. On this week’s episode, we’re talking with Curt Richardson, founder of Otterbox, about what it’s like to scale a business. He’s sharing practical tips about how he did it and the inspiration you need to keep going even when it gets tough. Your business has potential to get to (and far surpass) $10M in revenue. Listen to this episode to find out how.