Why That Worked – Presented by StoryBrand.ai

This week Martin Lindstrøm, author of The Ministry of Common Sense and expert at helping businesses around the world unleash their common sense, joins Don, Koula and J.J.  Martin shows how to embrace empathy and unlock pure common sense to help grow your business and make you more money!    --   Find out more about Martin Lindstrøm and his book The Ministry of Common Sense at MartinLindstrom.com/Ministry-Of-Commonsense   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

Run out of cash and your business will crash! That's why in this final episode of our seven-part series, How Your Business is an Airplane, we explain exactly how to manage your finances, giving you a plan to keep your business fueled with cash. Don also talks with finance guru, Mike Michalowicz, who shows you how to implement his Profit First method.    --   Find out more about Mike Michalowicz or Profit First at ProfitFirstProfessionals.com   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

A coke machine in the break room or a food truck party for your staff might sound like a fun idea. But the reality is – that’s overhead, and it’s slowing your business down (and costing you money). In part six of our seven-part series, How Your Business is an Airplane, we’re focusing on overhead. Sure, you’re going to have some expenses that don’t drive crazy revenue, and sometimes that’s okay. The answer isn’t to cut those expenses altogether – it’s to learn this simple formula so you know what’s worth your time, and what’s holding you back.   --   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

There’s a myth that says it takes dozens of bad product ideas to uncover one good one. The problem is, that means you’re sending revenue down the drain. In part five of our seven part series, How Your Business is an Airplane, we’re focusing on the wings of the airplane – or your product. You don’t have to waste any more time creating dead-end products. Do these two things and you'll knock your product ideas out of the park the first time.    --   Learn more about Allison Trowbridge how her company, Copper, can help you build meaningful community through book clubs by joining the waitlist at MeetCopper.com   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

If you’re running your own business then you know selling your product can be a challenge. Whether it's finding leads, crafting the perfect pitch or dealing with crippling self doubt, you need to sell your product to stay in business. We're taking a slight detour from our 7-Part Series, How Your Business Is Like An Airplane, to talk with Jamie Kern Lima, who is no stranger to overcoming obstacles. As co-founder of IT Cosmetics, she grew the company from her living room into a $1.2 billion megabrand, all in less than ten years! And she accomplished it all by pushing through her fear of selling. Don and Jamie have an enlightening one-on-one conversation giving you the insight you need to overcome your fear of selling and come out the other side more confident than ever. This is Business Made Simple.   --   Pre-order Jamie's new book, "Believe IT", at believeit.com.   Order "Business Made Simple" NOW on Amazon or wherever you buy books. Then register for our first ever Business Made Simple Summit livestream on February 9 for FREE! Go to BusinessMadeSimpleSummit.com and register using your receipt or order number.   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

You’ve got no shortage of customers in your pipeline, but getting them to sign on the dotted line? That’s a completely different story. In Part Four of our series, How Your Business is an Airplane, we’re focusing on the Left Engine – Sales. You don’t have to go full-on used car salesman to get your leads to convert. There’s a better way, and we’re teaching it to you in this episode.   --   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

Here’s the sad reality: countless businesses close their doors every day. It’s not always for the same reason, and sometimes, the problems in a business totally sneak up on you. In Part Three of our series, How Your Business is an Airplane, we’re focusing on the Right Engine (aka - great marketing). Getting this essential piece of a business right could truly be the difference between if your business succeeds, or if you have to close your doors...for good.   --   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

What if leadership wasn’t about rallying your team around a mission or being liked? What if great leadership meant mastering seven core competencies that actually drive your team forward? In Part Two of our series, How Your Business is an Airplane, we’re focusing on The Cockpit. Don, Koula, and JJ break down each of these seven pillars (and spoiler alert: they may not be what you think). ...   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

In this inaugural episode of the Business Made Simple podcast, our hosts, Donald Miller, Dr. J.J. Peterson and Koula Callahan explain how a business really works and debate whether or not your college degree was worth the investment.   ...   Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com   Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com   At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com

Well, friends, we did it! We’ve wrapped on yet another year of the Building a StoryBrand Podcast. And you know what that means: it’s time for the annual “Best of” episode. On this year’s episode, we’ve pulled together some of the best nuggets of wisdom from guests like Adrienne Bankert, Matthew McConnaughey, and even our very own Business Made Simple President, Doug Kiem. So join us as we revisit some amazing business (and life) advice we got in 2020.   Head to storybrand.com/survey to complete our 2020 Listener Survey before December 31 for a chance to win a $50 Amazon Gift Card! Just head over to storybrand.com/survey and give us your feedback!